搜索引擎爭(zhēng)排名

公司：GoVacuum

地點(diǎn)：弗吉尼亞州尚特利市

????吸塵器及其配件的在線市場(chǎng)競(jìng)爭(zhēng)極為激烈,。自從在1999年開(kāi)設(shè)網(wǎng)店GoVacuum之后,，吸塵器經(jīng)銷(xiāo)商比爾?阿南德就一直在設(shè)法提升公司網(wǎng)站在搜索引擎中的排名。公司銷(xiāo)售及推廣副總裁賈斯汀?哈沃發(fā)現(xiàn),，張貼針對(duì)小眾市場(chǎng)的產(chǎn)品介紹能夠起到一定的作用,。比如，網(wǎng)站銷(xiāo)售“寵物版”的SEBO公司X4型吸塵器,，產(chǎn)品帶有強(qiáng)力清潔附件,。為了編寫(xiě)產(chǎn)品介紹，哈沃從網(wǎng)站Fiverr雇用了自由寫(xiě)手（某寫(xiě)手為篇幅長(zhǎng)達(dá)500個(gè)詞的產(chǎn)品介紹僅收費(fèi)5美元）,。除了新的產(chǎn)品介紹,，公司還在YouTube發(fā)布用戶的評(píng)價(jià)視頻。在這些營(yíng)銷(xiāo)措施的共同推動(dòng)下,，公司的銷(xiāo)售額獲得了“驚人”的提升,。“我在Fiverr找的人真不錯(cuò),，”哈沃說(shuō),。“而且只要5美元,?！?/p>

Search engine optimize

Company: GoVacuum

Location: Chantilly, Va.

??? The online market for vacuum cleaners and parts is particularly fierce. Since vacuum retailer Bill Anand opened his online store GoVacuum in 1999, he has constantly looked for ways to improve his company site's search engine ranking. His vice president of sales and marketing, Justin Haver, found that posting product descriptions that target a niche audience helps. For instance, the site sells the SEBO X4 vacuum with a set of high-powered cleaning attachments in a set called the "Pet Edition." To write the product descriptions, Haver hired freelancers through the website Fiverr (where he found one contributor who is willing to write product descriptions of up to 500 words for $5 a pop). In conjunction with other efforts like posting user video reviews of its products on YouTube, the new product descriptions have improved sales "tremendously," says Haver. "With Fiverr, I have a very high success rate," says Haver. "And it's only $5."