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瑪麗莎?梅耶爾如何馴服雅虎(節(jié)選)

瑪麗莎?梅耶爾如何馴服雅虎(節(jié)選)

Patricia Sellers 2012年10月17日
剛剛摘得《財(cái)富》雜志40位40歲以下商界精英榜單探花的梅耶爾正在改造雅虎文化。如果有人能夠力挽狂瀾,,扭轉(zhuǎn)一家公司的頹勢(shì),同時(shí)照顧好一個(gè)新生兒,,這個(gè)人就是梅耶爾。但她要想睡上安穩(wěn)覺(jué),,可能還有很長(zhǎng)的路要走,。

????力挽狂瀾,,扭轉(zhuǎn)一家公司的頹勢(shì),同時(shí)照看好一名新生兒,。如果有人能夠勝任這樣高強(qiáng)度的工作,,這個(gè)人就是梅耶爾。她擁有難以置信的精力,,熱愛(ài)勤奮工作——在谷歌初創(chuàng)期,,她每周都至少熬一個(gè)通宵。(她也富有,,因此完全可以相信她擁有超級(jí)可靠的嬰兒護(hù)理,。)雖然她管理?yè)p益表的經(jīng)驗(yàn)有限,這一點(diǎn)曾讓雅虎董事會(huì)有所猶豫,,但她爭(zhēng)取成功的不懈努力贏得了董事們的支持,。牽頭此次CEO搜尋活動(dòng)的雅虎董事、前MTV總裁邁克爾?J?沃爾夫表示,,雅虎董事會(huì)希望找到“相信雅虎能夠再度增長(zhǎng)”的人,,尤其重要的是“相信自己能夠做到的人”。

????梅耶爾帶來(lái)她對(duì)產(chǎn)品的熱情,、人才培養(yǎng)的訣竅和真正的科技實(shí)力,所有這些都是雅虎長(zhǎng)期以來(lái)欠缺的,。梅耶爾是斯坦福大學(xué)(Stanford)畢業(yè)生,,擁有計(jì)算機(jī)科學(xué)碩士學(xué)位,。作為谷歌第20位員工和首位女性工程師,她曾花5年的時(shí)間領(lǐng)導(dǎo)搜索產(chǎn)品和“用戶體驗(yàn)”——改變?nèi)藗冊(cè)诨ヂ?lián)網(wǎng)上瀏覽的方式,,同時(shí)保持谷歌網(wǎng)站優(yōu)雅的簡(jiǎn)潔風(fēng)格,。2010年,她受命掌管包括本地服務(wù),、地圖和定位服務(wù)的業(yè)務(wù)組合——有些人認(rèn)為,,這一將她邊緣化的舉措看起來(lái)是降職,因?yàn)檫@將她擠出了谷歌最為重要的搜索業(yè)務(wù),。拉里?佩奇接替埃里克?施密特?fù)?dān)任谷歌CEO后,,梅耶爾被剔除出了谷歌舉足輕重的運(yùn)營(yíng)委員會(huì),但她證明了自己的韌性,,通過(guò)收購(gòu)餐飲點(diǎn)評(píng)提供商Zagat強(qiáng)化了她掌管的子業(yè)務(wù),。今年年初她加入了沃爾瑪(Wal-Mart)董事會(huì),顯現(xiàn)出她對(duì)超大公司的運(yùn)作亦富有洞察力,。

????梅耶爾原本沒(méi)有離開(kāi)谷歌的計(jì)劃,。但今年6月,史賓沙(Spencer Stuart)獵頭吉姆?西林特今年6月打電話給她時(shí),,她同意同雅虎的董事們見(jiàn)見(jiàn)面,。她告訴這些董事,雅虎的產(chǎn)品必須變得“更有新意,,討人喜歡,。”雅虎董事會(huì)向她承諾,,她可以自由掌控如何重組這個(gè)組織,,并給她時(shí)間讓她證明自己。不到一個(gè)月,,她就成了雅虎的新任CEO,。

????統(tǒng)領(lǐng)雅虎三個(gè)月后,梅耶爾正在用自己的設(shè)想和谷歌模式重塑雅虎,。首先是員工食堂免費(fèi)食品的提供,。然后,是給所有員工免費(fèi)發(fā)放智能手機(jī)——iPhone手機(jī),,或者運(yùn)行微軟(Microsoft)Windows系統(tǒng)或谷歌安卓(Android)操作系統(tǒng)的手機(jī),。【黑莓手機(jī)(BlackBerrys)不在此列】,。

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????If anyone can manage the high-wire act of turning around a company and caring for a newborn, it is Mayer. She is incredibly energetic and loves hard work -- she pulled an all-nighter at least once a week in Google's early days. (She's also rich, so there's no reason to believe she won't have supremely reliable childcare.) While her limited P&L experience gave the Yahoo board pause, her drive to succeed won the directors over. Michael J. Wolf, the former MTV president and Yahoo director who drove the CEO search, says that the board wanted someone "who believed Yahoo can grow again" and, crucially, "who believed they could do it."

????Mayer brings with her a passion for products, a knack for talent development, and bona fide tech cred, all of which Yahoo has lacked for too long. Mayer is a Stanford grad, with a master's degree in computer science. Google's 20th employee and first female engineer, she spent five years heading search products and "user experience" -- shaping the way people navigate the Internet while protecting the elegant simplicity of Google's websites. In 2010 she was put in charge of a portfolio that included local services, maps, and location services -- a lateral move that some deemed a demotion because it yanked her from Google's all-important search business. Mayer, also removed from Google's important operating committee when Larry Page took over as CEO from Eric Schmidt, proved her resilience and strengthened her new unit by engineeringan acquisition of Zagat, a purveyor of restaurant guides. She also has insight into how huge companies work, having joined the board of Wal-Mart (WMT) early this year.

????Mayer had no plans to leave Google. But when Spencer Stuart recruiter Jim Citrin called last June, she agreed to meet with the directors. She told them that Yahoo's products need to become "more innovative and delightful." The board promised her free rein to shake up the organization and time to prove herself. In less than a month she was Yahoo's new chief.

????Three months into the new regime, Mayer is remaking Yahoo in her image -- and Google's too. First came free food in the cafeteria. Then free smartphones for all employees -- iPhones or devices running Microsoft's Windows or Google's Android operating systems. (No BlackBerrys.)

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