格雷格?費(fèi)爾柴爾德

學(xué)校：弗吉尼亞大學(xué)-達(dá)頓商學(xué)院

年齡：47歲

趣事：費(fèi)爾柴爾德在教書(shū)前曾在寶潔(Procter & Gamble),、薩克斯第五大道精品百貨店(Saks Fifth Avenue)擔(dān)任時(shí)尚營(yíng)銷(xiāo)工作,。

????格雷格?費(fèi)爾柴爾德開(kāi)始是去商學(xué)院拜訪(fǎng),，希望能在時(shí)尚業(yè)保持領(lǐng)先，最后,，他在達(dá)頓商學(xué)院開(kāi)創(chuàng)了畢生的教學(xué)和研究事業(yè),。

????費(fèi)爾柴爾德大學(xué)一畢業(yè)就在紐約的薩克斯第五大道精品百貨店找到了一份工作。作為女裝部經(jīng)理,，他的日常工作從管理一個(gè)8人團(tuán)隊(duì)到簽訂6,000美元的定制女裝,林林總總,。當(dāng)他的導(dǎo)師(薩克斯高級(jí)副總裁)問(wèn)他，他希望將自己的職業(yè)發(fā)展帶到怎樣的高度時(shí),，費(fèi)爾柴爾德回答說(shuō)，他的目標(biāo)是總經(jīng)理,。因此,，這位導(dǎo)師建議,，MBA學(xué)位是敲門(mén)磚。

????結(jié)果,，費(fèi)爾柴爾德的導(dǎo)師錯(cuò)得不能再錯(cuò),。“在我的MBA課堂里,，300個(gè)學(xué)生里可能只有三位來(lái)自零售業(yè),。”類(lèi)似地,，費(fèi)爾柴爾德表示,，當(dāng)他完成學(xué)業(yè)時(shí)，并沒(méi)有很多零售商愿意冒險(xiǎn)為他提供“快速上升通道”,。

????不過(guò),，也有好處。他花時(shí)間念了MBA,，為他從事學(xué)術(shù)工作奠定了基礎(chǔ),。如今，費(fèi)爾柴爾德是達(dá)頓商學(xué)院一位受人尊敬,、頗具影響力的商業(yè)教授,。他把大公司研究留給同事，自己專(zhuān)注于另一端,，形成了他所謂的“新興國(guó)內(nèi)市場(chǎng)”,。再具體點(diǎn)說(shuō)，費(fèi)爾柴爾德感興趣的是研究城市內(nèi)部社區(qū),，以及如何將大公司原則應(yīng)用于那些通常被視為高風(fēng)險(xiǎn)的領(lǐng)域,。

Greg Fairchild

School: Univ. of Virginia - Darden

Age: 47

Fun fact:Fairchild was in fashion marketing at Procter & Gamble and Saks Fifth Avenue before teaching.

????What started out as a trip to business school to get ahead in the fashion industry turned into a lifetime of teaching and research for Darden's Greg Fairchild.

????Fresh out of college, Fairchild's landed a job at New York's Saks Fifth Avenue. As a manager in the women's department, his day-to-day tasks ranged from managing a team of eight to closing the deal on $6,000 couture dresses. When his mentor (senior VP of Saks) asked him how far he'd hoped to take his career, Fairchild replied that he had his sights set on general manager. So the mentor advised him that his ticket was the MBA degree.

????As it turned out, Fairchild's advisor couldn't have been more wrong. "Out of 300 students in my MBA class, maybe three of us were from retail." Likewise, Fairchild says when he completed the degree, there weren't many retailers breaking their necks to put him on the "fast track."

????Yet there was a silver lining. His time spent pursuing his MBA laid the ground work to a career in academia. Fairchild is now a recognized and influential business professor at Darden. He leaves the study of big business to his colleagues and instead focuses his research at the opposite end of the spectrum, honing in on an area he calls "emerging domestic markets." More specifically, Fairchild is interested in studying inner city communities and ways to apply big business principles in areas that are generally viewed as high-risk.