硅谷創(chuàng)新大師:創(chuàng)業(yè)者是瘋子
????第二本書非常有趣。因?yàn)槭旰笪以僬f(shuō)起這些事,,人們一定會(huì)看著我,,“當(dāng)然”?!爱?dāng)然”是什么意思?(大笑)因?yàn)椋ó?dāng)年)沒人相信,。我寫第二本書時(shí),有點(diǎn)意外,,這是我們過(guò)去十年學(xué)習(xí)到的所有經(jīng)驗(yàn)的提煉,。第一本書,我得說(shuō)是開創(chuàng)性的,,寫得很糟,,但它確實(shí)呈現(xiàn)了一系列真知灼見,它們當(dāng)時(shí)改變我們的商業(yè)運(yùn)作模式,。 ????假如今天你能為一家初創(chuàng)企業(yè)工作,,你會(huì)選哪家? ????SpaceX或特斯拉(Tesla),。如果兩家都看,,首先他們都是硬件公司,我對(duì)那些造東西的公司仍有好感,。第二,,他們是同一個(gè)創(chuàng)業(yè)者(艾倫?穆思科)創(chuàng)立的,他預(yù)見到一個(gè)行業(yè)將完全顛覆現(xiàn)有行業(yè)——不只是改進(jìn),,而是從上到下重新思考整個(gè)行業(yè),。一位創(chuàng)業(yè)者(經(jīng)營(yíng)著)全球最具創(chuàng)新精神的兩家硬件公司,。(特斯拉正在)挑戰(zhàn)整個(gè)汽車行業(yè),聲稱我們能制造的不是一些小眾的電動(dòng)汽車,,而是真正主流和盈利的電動(dòng)汽車,。我認(rèn)為這一點(diǎn)太令人驚嘆了。而且,,還在募集巨額資金,,不是幾千萬(wàn)美元,而是幾十億美元,,來(lái)實(shí)現(xiàn)這些設(shè)想,。除了這兩個(gè)公司,這個(gè)世界上還有什么地方能讓我們做到這一點(diǎn),? ????譯者:楊智 |
????The second book was very funny because ten years later I would say these things and people would look at me like, 'well of course.' What do you mean, 'well of course'? (laughs) No one believed us (back then). I was just kind of surprised when I was writing the second book that it was a refinement and concatenation of everything we learned in the last ten years. Where as the first one was truly – I would say groundbreaking and badly written – but it was truly a series of insights at the time that changed the way we do business. ????If you could work for a startup today, which one would it be? ????SpaceX or Tesla. If you think of both of them, first of all they're hardware, and I still tend to be nostalgic for people who build things. Second is they're a single individual (Elon Musk) who envisioned an industry that completely upended an incumbent – not by simply making something better, but by rethinking the entire industry top to bottom. One entrepreneur is (running) two of the most innovative hardware companies in the world. (Tesla is) taking on the entire automotive industry and saying we can make electric cars, not some niche, but actually mainstream and profitable. I found those amazing. And by the way, raising not tens of millions, but billions of dollars to bring those to fruition. Where else in the world can we pull that off? |
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