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在線MBA項目日趨成熟

在線MBA項目日趨成熟

John A. Byrne 2013年06月03日
隨著世界頂級名校逐步增開網(wǎng)絡在線課堂,在線學位項目的生源不斷壯大,,一些學校的在線學員已經(jīng)超過了全日制學員,;同時,,生源的質(zhì)量也越來越高,不少人都是經(jīng)驗豐富的管理層,。在線MBA已經(jīng)開始得到越來越多人的接受,。

????北卡羅萊納大學MBA課程——MBA@UNC

????如今的在線課堂上,,學生經(jīng)常是以一種玩《好萊塢廣場》(Hollywood Squares)游戲般專注的神情凝視著電腦屏幕,看著“小框”里的同學們通過耳麥和話筒與教授一起展開討論,。通常,,學員還可以通過點擊一個按鈕來代替舉手,然后在電腦屏幕上的一個對話框內(nèi)輸入文字,,以這種方式提出問題或回答問題,。當然,新技術支持下的在線課堂遠不止這些,。

????譬如,,過去的六個月內(nèi),凱南-弗拉格勒商學院嘗試了學院歷史上第一個由一群在線學員和一名教師顧問組成的實時咨詢項目,,這名教師顧問是一名已退休的麥肯錫集團合伙人,。凱茨說:“他們將會提交一份與我們?nèi)罩芃BA學員同樣的咨詢計劃?!?/p>

????卡耐基梅隆大學八月份即將招收第一期在線MBA學習班,在線學員將通過研習班,、研討會和一對一指導的形式參加與全日制在校學生同樣深度的領導力實踐課,。這種領導力實踐課對這所校全日制在校學生來說也是最新的一種創(chuàng)新嘗試。

看得見的結(jié)果:薪水驟增,、職位提升

????越來越多具有多年在線教育經(jīng)驗的商學院正在公布它們畢業(yè)生獲得的積極回報,。凱萊商學院允許網(wǎng)絡學員報名參加其面向全日制學員的招聘面試課程,,它的畢業(yè)生通過學習得到的回報是薪水的增加和職位的提升。鮑威爾說,,凱萊商學院凱萊直通MBA項目2012年6月畢業(yè)的學生入學之前的平均年薪是76,750美元,,而他們畢業(yè)時年薪已增加到104,160美元,加薪幅度為36%,。不僅如此,,截止到畢業(yè)時,有66%的學員獲得了升職,。

????據(jù)巴布森學院透露,,截止到取得在線MBA學位時,其2010屆快車道MBA項目學員平均加薪30%,?!氨M管畢業(yè)時經(jīng)濟不景氣,但他們的薪水還是得到了大幅提升,,”快車道MBA項目主任邁克爾?康明斯說,。

????在凱南?弗拉格勒商學院,有30%的在線項目學員在學習一年后即實現(xiàn)了升職,、內(nèi)部職位調(diào)動或跳槽,。

????In class sessions online, students often peer at computer screens with a Hollywood Squares-look, seeing fellow students in tiny boxes with a professor orchestrating a discussion via an audio feed. Students can tap on a button to "raise their hands," generally by typing in a question or a response into a window on the screen. But there's much more to it than that.

????In the past six months, for example, Kenan-Flagler piloted its first live consulting project with a team of online students and a faculty advisor, a retired McKinsey & Co. partner. "They will be delivering the same kind of consulting project that our full-time MBAs would do," says Cates.

????At Carnegie Mellon, which will enroll its first online MBA class in August, online students will partake in the same intensive leadership experiences -- with workshops, seminars, and one-on-one coaching — that were recently part of an update of the school's full-time, on-campus MBA curriculum.

Tangible results: Salary bumps and promotions

????Increasingly, schools that have been in the online space for several years are now reporting positive outcomes for their graduates. At Kelley, which allows online MBA students to sign up for the on-campus recruiter interview schedules available to its full-time students, the rewards have come in higher pay and upward mobility. Powell says Kelley Direct students who graduated in June 2012 began the program with average salaries of $76,750. When they graduated, their pay was $104,160, an increase of 36%. Moreover, 66% of the students also earned a promotion by commencement.

????Babson College says students who graduated in 2010 from its Fast Track MBA program averaged a 30% increase in pay by the time they left with their online degrees. "They certainly didn't graduate during the flush years of the economy, yet they were getting substantial increases in pay," says Michael Cummings, faculty director of Fast Track.

????At Kenan-Flagler, 30% of students in the online program for more than a year have gotten a promotion or had a job change internally or externally.

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