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大嘴惹禍:6位炮轟顧客的高管

大嘴惹禍:6位炮轟顧客的高管

Claire Zillman 2013年11月15日
都說(shuō)顧客就是上帝,,是衣食父母。但是,,本文介紹的六位公司高管卻公然對(duì)顧客出言不遜,,結(jié)果惹禍上身。他們輕則招致批評(píng),,重則連累公司股價(jià)下挫,,甚至因此丟了飯碗。

????口無(wú)遮攔的CEO們

????暑假在零售業(yè)打過(guò)工的青少年肯定都知道一條銷(xiāo)售法則:顧客永遠(yuǎn)是正確的,。但這種看似很基本的觀點(diǎn)卻很難在指揮系統(tǒng)的最高層找到支持者,。等到高管最終意識(shí)到這種理念時(shí),,往往已經(jīng)來(lái)不及了,。本文介紹的幾位高管和公司創(chuàng)始人不僅直言客戶(hù)是錯(cuò)誤的,甚至對(duì)客戶(hù)大加羞辱,。

????CEOs say the darndest things

????Any teenager with a summer job in retail knows the principle tenant of sales: The customer is always right. That sentiment, as basic as it may seem, doesn't always find its way up the chain of command. And when it finally penetrates the C-suite, it's often too late. Here are some business execs and business founders who not only said their customers were wrong but insulted their client base in the worst way.

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