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大嘴惹禍:6位炮轟顧客的高管

大嘴惹禍:6位炮轟顧客的高管

Claire Zillman 2013年11月15日
都說顧客就是上帝,,是衣食父母。但是,,本文介紹的六位公司高管卻公然對顧客出言不遜,,結(jié)果惹禍上身。他們輕則招致批評,,重則連累公司股價下挫,,甚至因此丟了飯碗,。

????邁克?杰弗瑞斯

????據(jù)《沙龍》雜志(Salon)2006年的一篇文章披露,,服裝公司Abercrombie & Fitch的CEO邁克?杰弗里斯曾表示,他希望公司的產(chǎn)品只出售給那些“超酷的,、外形俊朗的人”,。今年春天,這篇文章成了杰弗里斯的噩夢,。他在文章中還承認,,他的店鋪有排他性,因為“許多人根本不適合穿(我們的衣服),?!边@些言論再次被人提起,給店鋪造成了致命的打擊,,因為一些年輕人開始把還沒上過身的Abercrombie服裝捐贈給流浪者,。2013年5月,杰弗里斯在Facebook上表示,,他很遺憾“自己的話被以這樣一種方式解讀,,冒犯了消費者?!?????

????Mike Jeffries

????Abercrombie & Fitch CEO Mike Jeffries said that he only wants his company to market to "cool, good-looking people," according to a 2006 Salon article that came back to haunt the executive this spring. In the article, he also admitted that his store was exclusionary since "a lot of people don't belong [in our clothes.]" The resurrection of the comments prompted a viral backlash against the store as young people started donating unworn Abercrombie garments to the homeless. Jeffries said on Facebook in May 2013 that he regretted that his "choice of words was interpreted in a manner that has caused offense."?????

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