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大嘴惹禍:6位炮轟顧客的高管

大嘴惹禍:6位炮轟顧客的高管

Claire Zillman 2013年11月15日
都說顧客就是上帝,,是衣食父母,。但是,本文介紹的六位公司高管卻公然對顧客出言不遜,,結果惹禍上身,。他們輕則招致批評,重則連累公司股價下挫,,甚至因此丟了飯碗,。

????約翰?麥基

????全食超市公司(Whole Foods,《財富》500強)聯(lián)席CEO約翰?麥基2013年1月接受美國國家公共廣播電臺(NPR)采訪時將《平價醫(yī)療法案》(Affordable Care Act)比喻成“法西斯主義”,,結果成為消費者批評的目標,。公司的客戶主要是具有進步思想的有機健康食品支持者。消費者對公司的Facebook頁面進行了狂轟濫炸,,發(fā)泄心中的怒火,;甚至有消費者表示,只要麥基在位,,他們就會一直抵制全食超市,。麥基后來表示他對自己“用詞不當”表示抱歉。

????John Mackey

????John Mackey, co-CEO of Whole Foods (WFM, Fortune 500), was the target of criticism from his store's customer base after he compared the Affordable Care Act to "fascism" during an interview with NPR in January 2013. The store's customers, typically characterized as progressive-minded organic and health food fanatics, bombarded the company's Facebook page to express their outrage; some promised to boycott the store so long as he was in charge. Mackey later said he regretted his "poor word choice.".?????

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