????MAB學(xué)生在創(chuàng)業(yè)時(shí)犯過的最常見的錯(cuò)誤是什么？

????我們?cè)谡n堂上的主要工作是教導(dǎo)學(xué)生找到一個(gè)創(chuàng)意,，把它轉(zhuǎn)變成商業(yè)模式,，然后再把它分解,，找出評(píng)估這個(gè)創(chuàng)意的方式。但許多創(chuàng)業(yè)者并沒有這么做,，而是倉促上陣,。

????也有許多年輕的創(chuàng)業(yè)者希望等到自己的創(chuàng)意臻于完美之后再公之于眾。有的創(chuàng)業(yè)者因?yàn)檫^于倔強(qiáng),，就算全世界都否定他，他依然堅(jiān)持推動(dòng)自己的想法,，結(jié)果遭遇失敗,。還有創(chuàng)業(yè)者不停變換創(chuàng)意，有的則根本沒有辭去自己的日常工作,，因?yàn)樗麄儗?duì)自己的想法缺乏信心,。所以,，學(xué)生必須在倔強(qiáng)和缺乏決心之間找到一個(gè)平衡點(diǎn)。

????您認(rèn)為您的創(chuàng)業(yè)教學(xué)可以達(dá)到哪種程度,？

????研究創(chuàng)業(yè)的人從來沒有停止過對(duì)這個(gè)問題的爭(zhēng)論但如果我認(rèn)為創(chuàng)業(yè)是一件無法教授的事情,，我就不會(huì)從事現(xiàn)在的工作了,。我們當(dāng)然可以讓人們?cè)趧?chuàng)業(yè)方面做得更好,。

????許多人對(duì)創(chuàng)業(yè)者存在誤解，而事實(shí)上他們只是有著不同個(gè)性的人,。所以認(rèn)為創(chuàng)業(yè)者都是貪婪的風(fēng)險(xiǎn)愛好者的觀點(diǎn),，是完全錯(cuò)誤的。許多最偉大的創(chuàng)業(yè)者都非常擅長轉(zhuǎn)移風(fēng)險(xiǎn),。

????您是否認(rèn)為有些創(chuàng)業(yè)技能是無法通過教學(xué)傳授的？

????沃爾特?艾薩克森的史蒂夫?喬布斯傳記中談到了喬布斯的現(xiàn)實(shí)扭曲力場(chǎng),。這種概念出現(xiàn)在上世紀(jì)八十年代的《星際迷航》（Star Trek）,。所謂現(xiàn)實(shí)扭曲力場(chǎng)意味著喬布斯擁有超凡的魅惑力和人格魅力，他在談自己的想法時(shí),，他的聽眾會(huì)為他所傾倒,。他們會(huì)被他的觀點(diǎn)迷住,，希望追隨他，幫助他取得成功,。他最初的麥金塔（Macintosh）團(tuán)隊(duì)每周工作90到100個(gè)小時(shí),，而且持續(xù)了數(shù)年時(shí)間。

????在我們最出色的學(xué)生創(chuàng)業(yè)者中,，也有人具備這種現(xiàn)實(shí)扭曲力場(chǎng),，但我不知道這是否是我能夠教授的東西,。我能做的是向?qū)W生展示它，記錄它,，為學(xué)生指出來,。

????What are the most common mistakes that MBAs make when launching startups?

????A lot of what we do in the classroom is teaching students to take an idea, turn it into a business model, break it into pieces, and figure out how to evaluate it. But an awful lot of entrepreneurs don't do that, and they rush into their vision.

????There are also a lot of young entrepreneurs who don't want to expose their idea until it's perfect. Or they fail because they're too headstrong, and they keep pushing the idea when the whole world is saying no. Other students flip around too fast from idea to idea, and some never quite quit their day job because they don't have any confidence in their idea. So there's a zone between being headstrong and lacking resolve that students have to live in.

????To what extent do you think you can teach entrepreneurship?

????People who study entrepreneurship debate this endlessly, but I wouldn't be doing what I'm doing if I didn't think it could be taught. We can definitely make people better at it.

????There are a lot of misconceptions about entrepreneurs, when really they're just people with a lot of very different personalities. And so the notion that an entrepreneur is an avid risk seeker is not true at all. Some of the greatest entrepreneurs are great at shifting risk to other people.

????Do you think there are any entrepreneurial skills that you can't teach?

????The Walter Isaacson biography of Steve Jobs talks about Jobs creating a reality distortion field. That idea has been around since the 80s from Star Trek. It means that Jobs was so mesmerizing and charismatic when he talked about his ideas that anyone he spoke to would just fall under his spell. They would become so captivated by the idea that they would want to follow him and would want to help him succeed. His original Macintosh teams put in 90 to 100 hours per week for the span of a couple of years.

????Some of our finest student entrepreneurs have that reality distortion field going, but I don't know if I can teach that. I can really just show it, put a camera on it, and point it out to students.