????您是否曾說服學(xué)生放棄他們的觀點(diǎn),？

????我認(rèn)為自己在MBA課程中的責(zé)任主要是教導(dǎo)學(xué)生。如果我認(rèn)為他們在推行糟糕創(chuàng)意的過程中能夠?qū)W到些東西,，我就不會進(jìn)行干涉,。因?yàn)樵S多我認(rèn)為很糟糕的創(chuàng)意最終可能會產(chǎn)生一些很棒的成果。創(chuàng)業(yè)必然要經(jīng)歷失敗,，所以學(xué)生們在探索一個創(chuàng)意為什么糟糕的過程中同樣能學(xué)到很多東西,。

????我并不會過于嚴(yán)厲地要求人們放棄自己的想法。如果我認(rèn)為有些東西是非常愚蠢的,，或者存在明顯的缺陷,，我會加以干預(yù)。我會在學(xué)生們即將開始創(chuàng)辦公司之前介入,。我會讓他們向我保證,，他們會為自己設(shè)定一個最終期限。我會在期滿的時候檢查他們是否取得了進(jìn)展,，是否實(shí)現(xiàn)了關(guān)鍵的目標(biāo),。

????您從學(xué)生那里聽到的最糟糕的創(chuàng)意是什么？

????2009屆畢業(yè)班的詹姆斯?雷哈特成立了thredUP,。但他最初的想法是讓25歲左右趕時髦的男性通過郵寄包裹的形式交換襯衣,。我對他說：‘詹姆斯，說實(shí)話,，這個星球上可能只有10,000個人想這么干,。’而在開發(fā)這個糟糕創(chuàng)意的過程中,，他很快了解到,，有小孩子的家庭對于服裝交換有巨大的需求。于是,，他的創(chuàng)意便開始朝著好的方面迅速發(fā)展,。目前，他已經(jīng)從頂尖公司獲得了2,000萬至3,000萬美元資金,。所以對我來說,，有些事情也是始料未及的。

????隨著創(chuàng)業(yè)學(xué)的持續(xù)發(fā)展和變化,，學(xué)生需要培養(yǎng)哪些技能,？

????我們談到過推銷,。推銷始終是創(chuàng)業(yè)不可或缺的一部分，而這方面我們做得不算很好,。

????此外,，我認(rèn)為在硅谷，人們有一種非常微妙的產(chǎn)品感,，而一位優(yōu)秀的創(chuàng)業(yè)者必須擁有一雙慧眼，找出優(yōu)秀的產(chǎn)品,。所以,，我認(rèn)為今天的學(xué)生需要了解設(shè)計(jì)思維，具備設(shè)計(jì)師的眼力,，去了解一款優(yōu)秀的產(chǎn)品,。（財(cái)富中文網(wǎng)）

????譯者：劉進(jìn)龍/汪皓???????

????Do you ever try to talk your students out of ideas?

????I view my responsibility in the MBA program as mostly to teach them. And if I think they're going to learn something from working on a bad idea for a little while, I'm okay with that because a lot of ideas I think are bad can pivot into something very, very good. Entrepreneurship is all about failure, so there's a great deal they can learn from discovering why a bad idea is a bad idea.

????I'm not too heavy handed in terms of steering people away from ideas. If I think something is just silly or has some obvious flaws, I will intervene. The place where I weigh in is when they are about to come out and launch their startups. At that point, I make them promise me that they will set a deadline for themselves where I check in with them and ask if they've made progress and hit those milestones.

????What is the worst idea you've heard from a student?

????In the 2009 graduating class, James Reinhart started thredUP. But the original idea was to have 25-year-old hipster males swap shirts by putting one in a bag and sending it. I told him, 'James, really, maybe there's 10,000 people on the planet who want to do that.' But in the process of developing that bad idea, he quickly learned that families of small children have an amazing need to swap clothing. And that eventually exploded in a good way. He has raised $20 to $30 million from top firms. So sometimes I can see it. Sometimes I can't.

????As entrepreneurship continues to change and evolve, what skills will students need to develop?

????We talked about the sales thing a couple of times. It's always been in entrepreneurship, and we've never done a great job in teaching it.

????I also think that in Silicon Valley people have a really refined sense of product, and a great entrepreneur is someone who recognizes a great product. So I would say today's students need to understand design thinking and acquire a designer's sensibility to understand a great product.