講外語(yǔ)能避免商業(yè)決策出昏招
????那么,,這對(duì)企業(yè)意味著什么呢,? ????科斯塔指出:“如果用外語(yǔ)來(lái)進(jìn)行經(jīng)營(yíng)決策,人們就能更好地防止直覺(jué)帶來(lái)的錯(cuò)誤反應(yīng),。它能讓人們稍稍置身事外,,告訴自己‘穩(wěn)住’?!?/p> ????我問(wèn)道,,對(duì)于正在考慮新策略的員工,要求他們?cè)谧鰶Q定時(shí)用外語(yǔ)進(jìn)行交流是個(gè)好辦法嗎,?科斯塔用力地點(diǎn)了點(diǎn)頭,。 ????他回答說(shuō):“我會(huì)這樣做,會(huì)的,。顯然還有其他辦法,,但這個(gè)辦法不需要花錢(qián)。如果你想置身事外,,避免過(guò)于情緒化,,那就用外語(yǔ)?!?/p> ????這種效果對(duì)企業(yè)家和投資者的決定具有同樣的影響,。科斯塔指出,,用外語(yǔ)來(lái)考慮自己的計(jì)劃或許不能阻止企業(yè)家追尋夢(mèng)想,,但可能有助于他們變得比較謹(jǐn)慎。 ????他說(shuō):“使用外語(yǔ)時(shí)人們很可能變得更加小心,。這并不是說(shuō)他們不會(huì)冒險(xiǎn),,而是說(shuō)他們會(huì)用更符合邏輯的方式來(lái)冒險(xiǎn)?!?/p> ????和別人做生意時(shí),,如果你懂兩種語(yǔ)言,你或許可以在它們之間進(jìn)行選擇,,具體用哪一種語(yǔ)言取決于你是賣家還是買(mǎi)家,。 ????科斯塔說(shuō):“如果想說(shuō)服別人進(jìn)行投資。我就會(huì)用他的母語(yǔ)跟他交流,。反過(guò)來(lái),,如果對(duì)方是賣家,我就會(huì)說(shuō),,‘好的,,但咱們用外語(yǔ)來(lái)談吧,。’” ????要注意,,使用外語(yǔ)并不會(huì)讓你的所有決定都變得更好,。面對(duì)簡(jiǎn)單而且不影響情緒的問(wèn)題,人們用母語(yǔ)和外語(yǔ)時(shí)的表現(xiàn)相同,??扑顾€提到,沒(méi)有哪種語(yǔ)言天生就比別的語(yǔ)言更有邏輯性,,比如說(shuō),,德語(yǔ)的邏輯性并不比西班牙語(yǔ)強(qiáng)。使用外語(yǔ)只是有助于人們屏蔽感情因素帶來(lái)的影響,。 ????最后,,這是美國(guó)人學(xué)外語(yǔ)的又一條理由。懂兩種語(yǔ)言的美國(guó)人只有20%,,而且其中大多數(shù)都有從小在家就不說(shuō)英語(yǔ)的優(yōu)勢(shì),。 ????如今,,科斯塔和他的同事們開(kāi)始研究道德判斷問(wèn)題,。在一個(gè)經(jīng)典的測(cè)試中,測(cè)試對(duì)象面對(duì)這樣的問(wèn)題:有一輛火車飛馳而來(lái),,讓它繼續(xù)前進(jìn)會(huì)撞死5個(gè)人,,你是否愿意讓它改道,然后撞死1個(gè)人,。接下來(lái)的問(wèn)題是,,如果測(cè)試對(duì)象知道把一個(gè)胖子推到火車前面就能讓這5個(gè)人幸免于難,他愿不愿意去推這個(gè)胖子一把,。用母語(yǔ)測(cè)試時(shí),,80%的人在第一個(gè)問(wèn)題上選了“愿意”,在第二個(gè)問(wèn)題上選了“不愿意”,。 ????而用外語(yǔ)進(jìn)行測(cè)試時(shí),,40%的人表示,他們?cè)敢馊ネ颇莻€(gè)胖子一把,。(財(cái)富中文網(wǎng)) ????譯者:Charlie ???? |
????So what does this mean for business? ????"If you make decisions in a second language in business, you can better block the intuitive biases that will lead you to wrong responses," Costa said. "You can distance yourself a bit more and say, 'Hold on.'" ????When I asked Costa if it would be good to push employees considering a new strategy, for example, to speak to each other in a second language while making decisions, he nodded vigorously. ????"I would do it. I would. There are obviously other ways of doing it, but this is free," he told me. "When you want to distance yourself and not be emotional, move into a second language." ????This effect also extends into entrepreneurial and investment decisions. For entrepreneurs, Costa says, considering their plans in a second language might not stop them from following a dream, but it could help them be more prudent. ????"You would probably be more cautious in a second language. It's not that you wouldn't take risks, but that you would take them in a more logical manner," he said. ????And at deal time, if you speak two languages, you might chose one over the other depending on whether you're pitching or being pitched. ????"If I wanted to convince someone to invest in something, I would speak to him in his first language. On the other hand, if someone was pitching me, I'd say, 'Fine, but talk in my second language,'" Costa said. ????It's worth noting that using a second language doesn't make one better at all decisions. When solving simple, unemotional questions, people perform equally well in their native and second languages. And, Costa noted, it's not that some languages are intrinsically more logical than others -- German more than Spanish, for example. Rather, it's that using a second language helps you block out emotional noise. ????In the end, this is one more reason for Americans to learn a second language. Only about 20% of the population is considered bilingual, and most of that group had the advantage of growing up speaking a language other than English at home. ????Today, Costa and his colleagues are taking on moral judgments. In a classic test, subjects are asked whether they would divert a barreling train from one track, where it would kill five people, to another, where it would kill one. Then they are asked if they would push a fat man in front of a barreling train, if they knew killing him would save five people. When asked in their native language, 80% of people answer 'yes' to the first question and 'no' to the second. ????But in their second language, 40% of test subjects say they would give the guy a push. |
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