????學(xué)者，特別是美國(guó)頂級(jí)商學(xué)院教授的演講出場(chǎng)費(fèi),，絕對(duì)不是小數(shù)目。

????許多教授的演講費(fèi)在2萬(wàn)至4萬(wàn)美元之間,，而這還只是屬于中等價(jià)位。如果你想讓最搶手的演講嘉賓走到講臺(tái)后面,，你可能至少需要準(zhǔn)備10萬(wàn)美元。

????“身價(jià)高與他們所處的大學(xué)有一定關(guān)系,，特別是如果演講者跟麻省理工學(xué)院(MIT),、西北大學(xué)(Northwestern University)、哈佛大學(xué)(Harvard University)或其他著名院校扯上關(guān)系的話,，”高管演講公司(Executive Speakers Bureau)老板理查德?舍爾普說(shuō),。“與特定學(xué)術(shù)機(jī)構(gòu)有關(guān)聯(lián)往往是信譽(yù)的保證：‘如果某人是哈佛商學(xué)院(Harvard Business School)的大教授,，說(shuō)明他足夠優(yōu)秀,，也許我應(yīng)該去聽(tīng)聽(tīng)他的高見(jiàn),。”

????三位商業(yè)演講費(fèi)最高的學(xué)者,，也就是邁克爾?波特,、克萊頓?克里斯滕森和約翰?科特，都來(lái)自哈佛商學(xué)院,。單憑一場(chǎng)演講,，戰(zhàn)略大師波特可以賺得15萬(wàn)美元。他的同事,，“破壞性創(chuàng)新”這一術(shù)語(yǔ)的創(chuàng)建者克里斯滕森可以斬獲10萬(wàn)美元,，領(lǐng)導(dǎo)力專(zhuān)家約翰?科特的單場(chǎng)演講費(fèi)則為8.5萬(wàn)美元。

????透徹明晰,、重點(diǎn)突出的學(xué)識(shí)是一位演講者價(jià)值的另一大組成部分,，舍爾普說(shuō)，“因?yàn)樗麄冊(cè)谝欢〞r(shí)期內(nèi)獲得了其他人難以匹及的知識(shí)水平,?！?/p>

????全球演講者公司(Global Speakers Bureau)顧問(wèn)阿利斯泰爾?魯梅娜說(shuō)，組織經(jīng)常尋求的是這樣一些演講者,，他們能夠解決“正在傷害公司”的具體問(wèn)題（比如,，實(shí)施計(jì)劃和政策時(shí)碰到的問(wèn)題），所以演講中介公司喜歡推銷(xiāo)商學(xué)院教授在特定領(lǐng)域的獨(dú)到見(jiàn)解,。魯梅娜說(shuō),，企業(yè)界或許希望達(dá)特茅斯學(xué)院(Dartmouth College)塔克商學(xué)院(Tuck School of Business)的維杰?戈文達(dá)拉揚(yáng)分享他在創(chuàng)新和戰(zhàn)略領(lǐng)域的專(zhuān)長(zhǎng)，他的演講費(fèi)上限為5.5萬(wàn)美元,。決心增強(qiáng)公司內(nèi)部領(lǐng)導(dǎo)力的企業(yè)或許會(huì)對(duì)麻省理工學(xué)院斯隆商學(xué)院(Sloan School of Management)講師兼?zhèn)惗厣虒W(xué)院(London Business School)教授唐納?薩爾青睞有加,。

????企業(yè)界的趨勢(shì)可能會(huì)影響演講主題的選擇和特定演講者的人氣。BigSpeak演講公司(BigSpeak Speakers Bureau)營(yíng)銷(xiāo)總監(jiān)克里斯?約翰遜表示,，一些大公司紛紛采用一種“軍事化模式”培養(yǎng)領(lǐng)導(dǎo)者，這個(gè)趨勢(shì)助推曾經(jīng)擁有準(zhǔn)將軍銜的耶魯大學(xué)管理學(xué)院教授托馬斯?考爾迪奇成為了一位冉冉上升的演講明星,。盡管考爾迪奇目前的出場(chǎng)費(fèi)還處于業(yè)界低端（1萬(wàn)至2萬(wàn)美元）,，但不斷增長(zhǎng)的情商演講市場(chǎng)已經(jīng)提升了這位老兵的身價(jià),。考爾迪奇曾經(jīng)擔(dān)任過(guò)西點(diǎn)軍校(West Point)行為科學(xué)教研室主任,，任職時(shí)間長(zhǎng)達(dá)12年,，約翰遜說(shuō)，他在如何確認(rèn)組織內(nèi)領(lǐng)導(dǎo)者這類(lèi)“軟技能”方面擁有豐富的專(zhuān)業(yè)知識(shí),。

????約翰遜說(shuō),，企業(yè)家精神的崛起催生了對(duì)創(chuàng)新類(lèi)演講的濃厚興趣，進(jìn)而為密歇根大學(xué)(University of Michigan)斯蒂芬?M?羅斯商學(xué)院(Stephen M. Ross School of Business)教授杰夫?德格拉夫等專(zhuān)家創(chuàng)造了需求,。

????舍爾普說(shuō),，領(lǐng)導(dǎo)力向來(lái)是商學(xué)院大牌教授的熱門(mén)演講主題。西北大學(xué)凱洛格高管領(lǐng)導(dǎo)力學(xué)院(Kellogg Executive Leadership Institute)主席道格拉斯?科南特對(duì)領(lǐng)導(dǎo)力的精辟見(jiàn)解備受各界珍視,，他單場(chǎng)演講費(fèi)的起價(jià)為4.5萬(wàn)美元,。

????一些主題來(lái)來(lái)去去，也有一些主題已經(jīng)隨著新發(fā)展和新問(wèn)題的出現(xiàn)而改變,。高管演講公司的舍爾普說(shuō),，6年前，公司時(shí)常邀請(qǐng)有影響力的學(xué)者幫助它們解決跟工作場(chǎng)所的代際差異有關(guān)的問(wèn)題,?！澳嵌螘r(shí)期，時(shí)不時(shí)有組織要求我們安排一位擅長(zhǎng)這個(gè)領(lǐng)域的演講嘉賓,，”他說(shuō),。“但現(xiàn)在,，它已不再是熱門(mén)話題,。”

????然而,，許多公司仍然致力于幫助擁有不同背景和技能的員工更好地協(xié)同工作,，BigSpeak演講公司的約翰遜說(shuō)。但這類(lèi)問(wèn)題現(xiàn)在集中在了精通技術(shù),，但缺乏團(tuán)隊(duì)合作技能的員工身上,。他說(shuō)：“人們真的需要知道如何跟個(gè)性不同的同事打交道?！?/p>

????Talk, when it comes from some of the country's top business school academics, is far from cheap.

????Fees for speeches by the many professors in the mid-level price range run from $20,000 to $40,000, while it can cost $100,000 or more to put the most sought-after speakers behind a podium.

????"Part of it is the universities that they come from, if they're associated with an MIT or a Northwestern or a Harvard or whatever the case may be," says Richard Schelp, owner of Executive Speakers Bureau. "Being associated with a certain institution brings with it a level of credibility: 'If somebody is good enough to be a professor at Harvard Business School, maybe I should listen to them.'"

????The three highest-paid business speakers from academia -- Michael Porter, Clayton Christensen, and John Kotter -- all come from Harvard Business School. For a single speaking engagement, strategy guru Porter can earn $150,000. His colleague Christensen, who coined the term "disruptive innovation," pulls down $100,000 a talk, while leadership expert John Kotter's speaking fees are $85,000 an appearance.

????Intensive, focused scholarship forms another large part of a speaker's value "because of the level of knowledge that they've attained over a period of time," Schelp says.

????Organizations often seek speakers who can address specific concerns "hurting the corporations" such as problems with the implementation of plans and policies, so speakers bureaus promote business school professors' particular areas of expertise, says Alistair Rumena, a consultant at Global Speakers Bureau. Companies may want Vijay Govindarajan from Dartmouth College's Tuck School of Business, whose speeches draw fees up to $55,000, for his expertise on innovation and strategy, Rumena says. Firms determined to ramp up their internal leadership may look to Donald Sull, lecturer at the MIT Sloan School of Management and a professor at London Business School.

????Trends in business can affect both topic selection and the popularity of certain speakers. A move among some major corporate players to adopt a "military model" for grooming leaders has turned Yale School of Management Professor Brig.-Gen. (retired) Thomas Kolditch into a rising star, says Chris Johnson, marketing director at BigSpeak Speakers Bureau. Kolditch commands fees at the lower end of the spectrum: $10,000 to $20,000. But a growing market for talks on emotional intelligence has fueled demand for the former soldier, who served as head of behavioral sciences at West Point for 12 years and has specialized knowledge in "soft skills" such as identifying leaders within organizations, Johnson says.

????The rise of entrepreneurship has generated strong interest in speeches on innovation, creating demand for experts such as Jeff DeGraff, professor at the University of Michigan's Stephen M. Ross School of Business, Johnson says.

????Leadership has always been a popular subject of speeches by prominent business school professors, Schelp says. Douglas Conant, chairman of the Kellogg Executive Leadership Institute at Northwestern University, delivers highly prized insights on leadership at prices starting at $45,000 per speech.

????Some themes come and go, and others have been transformed by new developments and concerns. A half dozen years ago, companies were regularly bringing in influential academics to present solutions to problems related to generational differences in the workplace, says Schelp of Executive Speakers. "Every other organization that would call us would ask about having a speaker that could present in that area," he says. "Now it's not a hot topic anymore."

????However, companies are still focused on helping employees with different backgrounds and skills work well together, says BigSpeak's Johnson. But such issues now center on tech-savvy employees who lack the skills to function well in teams, Johnson says. "People really need to know how to deal with a disparate range of personality types," he says.