????“管理變革”向來是一個備受企業(yè)界歡迎的演講主題,，但約翰遜說,，最近這些時日，變革管理越來越被視為一種靜態(tài)的,，旨在改善現(xiàn)狀的策略,。據(jù)他說，隨著公司竭力推動自己不斷前行,，而不僅僅是被動應(yīng)對所在產(chǎn)業(yè)和市場的快速發(fā)展,，“引領(lǐng)變革”已經(jīng)成為一個更受歡迎的演講主題,。

????哈佛商學(xué)院名譽教授約翰?科特制定了引領(lǐng)（而不僅僅是管理）變革的8步流程,，他的單場演講費高達(dá)8.5萬美元。面向聽眾暢談引領(lǐng)變革之道的演講者還包括哥倫比亞商學(xué)院( Columbia Business School)教授麗塔?麥格拉思,。麥格拉思受益于聽眾對不同演講者的渴望,，約翰遜說,，“觀眾想看到更多的女性思想領(lǐng)袖?！?/p>

????除了哈佛商學(xué)院資深女教授羅莎貝絲?莫斯?坎特（她的單場演講費高達(dá)4萬美元）以外,，麥格拉思是為數(shù)不多的人氣女學(xué)者之一。這位極富魅力的演講者一直致力于闡述哪些問題讓公司領(lǐng)導(dǎo)者夜不能寐這類主題,。答案是：我們是否把合適的人才放在了合適的崗位上,？我們?nèi)绾芜M(jìn)一步改善創(chuàng)新和增長管理？我觀察公司運營現(xiàn)狀的視線是否正確,，以便我及時做出明智的決策,？

????高管演講公司的舍爾普說，流行主題的變化往往反映出商業(yè)世界內(nèi)部的變遷,?！把葜v選題隨著商業(yè)環(huán)境本身的改變而變化，”他說,?！叭藗冋诿鎸Φ纳虡I(yè)問題，以及他們正在構(gòu)想的解決方案,，催生了相應(yīng)的需求,。”

????舍爾普說,，有影響力的新聲音也在指導(dǎo)組織對演講者和演講主題的選擇,。他說，吉姆?柯林斯的《從優(yōu)秀到卓越》(Good to Great)這類書籍已經(jīng)把聚光燈置于組織文化之上,，從而激發(fā)公司尋找在這一領(lǐng)域擁有專長的演講者,。麻省理工斯隆管理學(xué)院高級講師，組織學(xué)習(xí)協(xié)會(Society for Organizational Learning)創(chuàng)始人彼得?圣吉鼓吹領(lǐng)導(dǎo)層分權(quán)以提高生產(chǎn)率,，并把系統(tǒng)理論應(yīng)用到了組織文化之中,。圣吉的出場費高達(dá)4萬美元。

????演講者的酬勞通?？梢愿鶕?jù)演講地點,、時間和內(nèi)容進(jìn)行協(xié)商。（財富中文網(wǎng)）

????以下是演講費最高的10位商學(xué)院教授,，以及各自的最高身價（依據(jù)是他們在美國的最高出場費）：

????1. 邁克爾?波特,，哈佛商學(xué)院：15萬美元

????2. 克萊頓?克里斯滕森，哈佛商學(xué)院：10萬美元

????3. 約翰?科特,，哈佛商學(xué)院：8.5萬美元

????4. 約瑟夫?斯蒂格利茨,，哥倫比亞大學(xué)商學(xué)院：8萬美元

????5. 努里爾?魯比尼，紐約大學(xué)斯特恩商學(xué)院：7.5萬美元

????6. 金偉燦，歐洲工商管理學(xué)院：7.5萬美元

????7. 加里?哈默爾,，倫敦商學(xué)院：5萬多美元

????8. 道格拉斯?科南特,，西北大學(xué)凱洛格商學(xué)院：4.5萬美元以上

????9. 維杰?戈文達(dá)拉揚，達(dá)特茅斯學(xué)院塔克商學(xué)院：3.5至5.5萬美元

????10. 馬文?佐尼斯,，芝加哥大學(xué)布斯商學(xué)院：4.5萬美元

????譯者：葉寒

????"Managing change" had been an in-demand speech theme for corporations, but lately, change management is viewed as static, promoting the status quo, Johnson says. "Leading change" has become the more popular speaking topic, as companies endeavor to push themselves ahead rather than merely cope with rapid advancements in their industries and markets, he says.

????Harvard Business School professor emeritus John Kotter, whose speeches cost up to $85,000, has formulated an eight-step process for leading -- rather than just managing -- change. Columbia Business School Professor Rita McGrath also speaks to audiences on leading change. McGrath has benefited from a desire for diverse speakers, Johnson says. "Audiences want to see more leading female thought leaders," he says.

????Aside from Harvard's Rosabeth Moss Kanter, the veteran female B-school prof who gets as much as $40,000 per speech, McGrath is one of the few female academics in demand. An engaging speaker, she tackles such topics as what questions keep company leaders up at right. The answer: Do we have the right talent in the right place? How can we get better at managing innovation and growth? Do I have the right line of sight to what is going on in my operations to be able to make smart decisions – in time?

????The shifting popularity of subjects often reflects shifts within the business world, Executive Speakers' Schelp says. "Changes within the business environment itself cause topic selection," he says. "The business problems people are facing, the solutions they're coming up with, are what generates the need."

????Influential new voices also guide organizations' choices of speakers and topics, Schelp says. Books such as Jim Collins' Good to Great have put a spotlight on organizational culture, prodding companies to look for speakers with expertise in that area, he says. Peter Senge, a senior lecturer at MIT's Sloan School of Management and founder of the Society for Organizational Learning, promotes decentralized leadership for enhancing productivity, and applies systems theory to organizational culture. Fees for Senge's talks top $40,000.

????Speakers' fees are usually negotiable, based on location, timing, and speech content.

????Top 10 B-school Speakers, Top Prices (maximum reported fees for U.S. appearances)

????1. 1. Michael Porter, Harvard Business School: $150,000

????2. 2. Clayton Christensen, Harvard Business School: $100,000

????3. 3. John Kotter, Harvard Business School: $85,000

????4. 4. Joseph Stiglitz, Columbia Business School: $80,000

????5. 5. Nouriel Roubini: NYU Stern School of Business: $75,000

????6. 6. W. Chan Kim, INSEAD: $75,000

????7. 7. Gary Hamel, London Business School: more than $50,000

????8. 8. Douglas Conant, Northwestern University Kellogg School of Management: $45,000 and up

????9. 9. Vijay Govindarajan, Dartmouth College Tuck School of Business: $35,000-$55,000

????10. 10. Marvin Zonis, University of Chicago Booth School of Business: $45,000