? ?甚至連唐納的團(tuán)隊(duì)成員都充分顯示了她在招聘擁有不同興趣愛(ài)好和專(zhuān)長(zhǎng)的頂級(jí)人才方面所做的努力。Zana的首席開(kāi)發(fā)人員喬爾?伯頓是一名技能嫻熟的編程人員和培訓(xùn)師,，他還是一名性教育家,，擁有女性研究學(xué)位（僅在舊金山）。唐納解釋說(shuō),，她最終希望吸引幾千名用戶(hù),，因此，她需要一個(gè)強(qiáng)有力的平臺(tái),，并按照自己的預(yù)期實(shí)現(xiàn)規(guī)?；菁{這些用戶(hù),。于是,，備受尊敬的技術(shù)人員和Zana顧問(wèn)伊萬(wàn)?麥克法蘭德向她推薦了伯頓。

????她解釋道,，即便在使用Zana一段時(shí)間之后,，你的公司仍會(huì)出現(xiàn)新的需求。伯頓的算法與亞馬遜依據(jù)歷史購(gòu)買(mǎi)信息而推薦產(chǎn)品的方式類(lèi)似,，能夠隨著業(yè)務(wù)（以及創(chuàng)始人需求）的變化而引進(jìn)相關(guān)的新資源,。

????新資源的核心特質(zhì)是包容性，因此，Zana內(nèi)容就成了焦點(diǎn),。她說(shuō)：“有了True University之后，我們每年會(huì)舉辦一次活動(dòng),，這是件好事,，然而創(chuàng)業(yè)是全天候不停歇的事業(yè)。有一次True University開(kāi)會(huì)的時(shí)候,，我錄下了視頻,，然后放到了我的私人網(wǎng)站上。但大多數(shù)都是60-90分鐘的視頻,?！焙芏郱ana視頻時(shí)長(zhǎng)只有一分鐘，沒(méi)有超過(guò)5分鐘的,。

????有一個(gè)10步課程適用于所有行業(yè)中處于早期和中期發(fā)展階段的各類(lèi)企業(yè),。Mule Design聯(lián)席創(chuàng)始人和策略總監(jiān)艾瑞卡?哈爾在她談設(shè)計(jì)研究的系列教育視頻中提醒初出茅廬的創(chuàng)業(yè)家們要研究如何為世界增添價(jià)值，而不僅僅是專(zhuān)注于創(chuàng)造一些新奇的東西,。她解釋說(shuō)：“設(shè)計(jì)的定義就是解決問(wèn)題,。研究的真實(shí)意義在于詢(xún)問(wèn)探究，以確保自己的關(guān)鍵業(yè)務(wù)決策并不是基于自己的幻想和想象,。如果你的確想創(chuàng)造一種產(chǎn)品,，能夠滿(mǎn)足真實(shí)需求并有望在市場(chǎng)獲得成功，那么你就需要了解如何去滿(mǎn)足這些需求,，以及市場(chǎng)的結(jié)構(gòu)和發(fā)展動(dòng)向,。”創(chuàng)始人們因?yàn)楦吲e“讓世界更加美好”這面旗幟而遭人嘲笑的時(shí)候（有時(shí)候確實(shí)值得嘲笑）,，哈爾與其他很多聲援Zana人才的專(zhuān)家一樣,，為他們提供了很好的建議。

????Zana并不是孵化器領(lǐng)域唯一的新秀,。專(zhuān)門(mén)針對(duì)非營(yíng)利性組織的孵化器Fast Forward將于今夏啟動(dòng),，而且已經(jīng)投資了五家公司（其中兩家同時(shí)也進(jìn)入了Y Combinator）。但是目前而言,，Zana是覆蓋范圍最廣的孵化器,，而且沒(méi)有地域限制，創(chuàng)業(yè)人員只要有一臺(tái)筆記本電腦就可以參與Zana,。

????唐納說(shuō)：“我們只是為人們提供互相連接的機(jī)遇,，讓他們能夠相互溝通交流?！保ㄘ?cái)富中文網(wǎng)）

????譯者：Xiang

????Even Tate-Di Donna's team speaks volumes about her commitment to recruiting top talent with varied interests and expertise. Zana's lead developer Joel Burton is a skilled programmer and trainer who is also a sex educator with a degree in women's studies. (Only in San Francisco.) Respected technologist and Zana advisor Ian McFarland recommended Burton after Tate-Di Donna explained her need for a robust platform that will scale to accommodate the thousands of users she hopes to eventually attract.

??? Even after you've been using Zana for a while, she explains, your company will have new needs. In a similar way that Amazon suggests products based on previous purchases, Burton's algorithm will introduce new, relevant resources as your business (and your needs as a founder) evolves.

????With inclusivity as the backbone of the new resource, it's the Zana content that takes center stage. "With True University, it was great to have annual event," she says. "But entrepreneurship is a 24/7 business. At one True University conference, I recorded videos, and then put them up on private site. But most were 60 to 90 minutes long." Many Zana videos last just one minute; none are longer than five.

????There are 10 Step Lessons applicable to a variety of early- and mid-stage businesses across all sectors. In her instructive series of videos about design research, Erika Hall, co-founder and director of strategy at Mule Design, reminds fledgling entrepreneurs to research adding value to the world, not just focus on creating something cool. "The very definition of design is solving a problem," she explains. "[Research] really is just asking questions to make sure that you're not basing your key business decisions on things you made up out of your head—or things you wish to be true. But if what you actually want to do is create a product that serves real needs and is gonna succeed in the marketplace, you need to understand how those needs are being met and the structure of that marketplace and where it's going." Hall, like many experts lending their voices to Zana's talent pool, offers sound advice at a time when founders are (sometimes rightly) mocked for waxing poetic about making the world a better place.

????Zana isn't the only newcomer to the incubator space. Fast Forward, an incubator exclusively for non-profits, launches this summer and has already accepted five companies (two of which were also in Y Combinator). But for now, Zana is the only incubator open to any founder with a laptop, anywhere in the world.

????"We're just here to connect people so they can talk," Tate-Di Donna says.