身為公司CEO該怎么向公眾道歉
Ben Geier
2014年08月21日
做錯(cuò)事就要道歉。偉大如蘋果前CEO史蒂夫?喬布斯也概莫能外?!敦?cái)富》為你逐一盤點(diǎn)近些年那些頗為經(jīng)典的CEO道歉案例,。有些起到了很好的效果,,有些道歉則公眾完全不買賬。這里面有什么學(xué)問(wèn)?
????新聞集團(tuán)(News Corp. ) ????在一宗電話竊聽丑聞席卷他的英國(guó)媒體帝國(guó)之后,,魯伯特?默多克在多家全國(guó)性報(bào)紙刊發(fā)整版廣告,向英國(guó)公眾鄭重道歉,。他也接受了一場(chǎng)英國(guó)議會(huì)委員會(huì)的質(zhì)詢,,詳細(xì)解釋這起竊聽丑聞,并把它稱為“人生中最卑微的一天,?!痹S多人認(rèn)為,這位澳大利亞大亨終于展現(xiàn)了人性的一面,。 |
????News Corp. ????After a phone hacking scandal engulfed his UK media empire, Rupert Murdoch apologized to the British public, placing full-page advertisements in several national newspapers. He also appeared before a committee of the British Parliament to discuss the hacking scandal and called it “the most humble day of [his] life.” Many thought it humanized the Australian tycoon. |
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