身為公司CEO該怎么向公眾道歉

????豐田汽車(chē)公司(Toyota) ????幾年前,,豐田汽車(chē)公司也經(jīng)歷過(guò)一場(chǎng)召回丑聞。這起因加速器和剎車(chē)問(wèn)題等安全隱患觸發(fā)的大規(guī)模召回事件涉及全球數(shù)百萬(wàn)輛轎車(chē),。危機(jī)爆發(fā)后,,這家汽車(chē)制造商顯得非常笨拙,猶豫不決,。這種反應(yīng)讓事態(tài)進(jìn)一步惡化,,特別是被媒體曝光后。最終,,豐田汽車(chē)CEO豐田章男在接受美國(guó)國(guó)會(huì)質(zhì)詢(xún)時(shí)公開(kāi)道歉,,深刻檢討他的公司犯下的錯(cuò)誤。 |
????Toyota ????Toyota went through its own recall scandal a few years ago, which saw the automaker issue a massive worldwide safety recall over acceleration and brake problems involving millions of cars. The carmaker’s clumsy and hesitant response to the crisis had only made matters worse, especially as it played out in the media. Eventually, Toyota’s CEO Akio Toyoda made a public apology before U.S. Congress for his company’s errors. |
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