理查德·布蘭森分享成功的15大秘訣
財(cái)富中文網(wǎng)
2017-04-10
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理查德·布蘭森是全世界最有個(gè)性也最成就非凡的企業(yè)家之一,。他是維珍集團(tuán)創(chuàng)始人，旗下掌管多家企業(yè),，據(jù)《福布斯》雜志統(tǒng)計(jì)身家達(dá)50億美元,。更難以置信的是，這位66歲的商界大亨竟然高中就輟學(xué)了,。 雖說事業(yè)成功沒有一試百靈的秘訣,，但追隨成功大佬的步伐總有裨益,。以下小結(jié)了15條理查德·布蘭森打造成功事業(yè)和生活的經(jīng)驗(yàn)之談,。 1. 要勇敢 他在《維珍創(chuàng)業(yè)經(jīng)——理查德?布蘭森如何顛覆傳統(tǒng)行業(yè)》一書中寫道，“勇者是無法永生,，但畏畏縮縮等于白來世上一遭,。” 追隨夢想需要勇氣,，因?yàn)檫^程中肯定要冒些險(xiǎn),。不過布蘭森提醒企業(yè)家，只要目標(biāo)明確,，旅途坎坷也值得,。他認(rèn)為但凡有抱負(fù)的商業(yè)人士都應(yīng)該在追尋夢想的道路上展現(xiàn)勇氣,。 2. 要獨(dú)立 布蘭森在博客上寫道，“天下成功企業(yè)家不會一模一樣,。實(shí)際上,，正因每個(gè)人具有獨(dú)特的個(gè)性和不同的思考方式，才會獲得成功,?！?/p> 如果研究過布蘭森之類億萬富翁的習(xí)慣，你會發(fā)現(xiàn)成功人士會采用不同的方式解決問題,，不要害怕另辟蹊徑,。不過，學(xué)習(xí)前人的經(jīng)驗(yàn)也是有必要的,。 布蘭森表示成功企業(yè)家往往會主動承擔(dān)風(fēng)險(xiǎn),，從錯(cuò)誤中學(xué)習(xí)，注重把握大局,，清楚何時(shí)授權(quán)他人,，而且擅長與周圍的人溝通,。 3. 守時(shí) 人們有時(shí)會看到布蘭森從車?yán)餂_出來,，跑著趕去赴約，主要就是因?yàn)樗苡憛掃t到,。他認(rèn)為遲到非常粗魯，缺乏尊重，不管什么身份,。 布蘭森在博客中提到,，“不管是開會、趕飛機(jī),、見面還是約會,，很重要一點(diǎn)是說幾點(diǎn)到就幾點(diǎn)到。說起來有點(diǎn)老套,，但入行50年來我都遵守這個(gè)原則,，效果很好。商業(yè)世界里最重要的就是聲譽(yù),，所以說到做到非常重要,?！?/p> 不管事情大小，都要準(zhǔn)時(shí)赴會,，向同事和客戶顯示你值得信任,。 4．努力爭取 優(yōu)秀的商業(yè)領(lǐng)袖都明白生活中沒什么是免費(fèi)的。不管是白手起家還是拓展事業(yè),，一定不能靠救濟(jì),。精明的企業(yè)家不會傻坐著等重大機(jī)遇降臨，而是積極行動抓住每次機(jī)會,。 在《理查德·布蘭森自傳》一書中，他表示“要成功就得豁出去,，得腳踏實(shí)地拼命干,。” 5.不要勉強(qiáng) 不要為了成功犧牲了個(gè)人信仰,，喪失自我。 布蘭森說,，“對我來說,，做生意可不只是西裝革履，或是伺候股東,。而是誠實(shí)面對自己,，了解內(nèi)心的想法，然后專注最重要的部分,?！?/p> 畢竟,，如果過不了想要的生活,，商業(yè)上再成功也沒意義。目標(biāo)明確,，堅(jiān)守信念,，就可以通過奮斗實(shí)現(xiàn)夢想同時(shí)保持自我。 6.不要不擇手段 胸懷大志的企業(yè)家往往以為,，要成功有時(shí)就得使些不光彩的手段,。但布蘭森并不鼓勵(lì)。 “很多手段難免卑劣,，絕非必要,，”布蘭森在自傳中說。 或許有些手段短期內(nèi)對事業(yè)有幫助,，但長期來看可能會影響公司聲譽(yù),，與同行和顧客的關(guān)系等等,。所以上策還是眼光放長遠(yuǎn),，別做明天想起來不齒之事,。 7.敢于夢想 成就偉業(yè)意味著敢于變革和創(chuàng)新。為了實(shí)現(xiàn)目標(biāo),，布蘭森鼓勵(lì)企業(yè)家追隨夢想,，不管在別人眼里多么瘋狂。 布蘭森在博客中寫道,，“不要懷疑自己的夢想,，也不用擔(dān)心別人認(rèn)為你太理想主義，或是不夠認(rèn)真,。自我暗示時(shí)不要帶批判眼光,。要帶著天真的樂觀主義看待世界,，相信自己可以克服萬難,，敢于夢想,。” 8.回饋社會 如果眼里只盯著錢,，很難保持成功,。 布蘭森在Virgin.com網(wǎng)站上一篇文章中表示，“未來的成功品牌追求的愿景不只利潤?！?/p> 多想想企業(yè)能如何改善客戶和同事的生活,。行善不必身家數(shù)十億。只要經(jīng)常表現(xiàn)善意就能提升自己的名聲,，最后的收益一定不只體現(xiàn)在財(cái)務(wù)上,。 9.多多傾聽 如果學(xué)不會傾聽,，就不可能變成解決問題的高手 布蘭森表示，“開創(chuàng)事業(yè)其實(shí)就是解決問題,，而解決問題需要傾聽,。” 最近《哈佛商業(yè)評論》刊發(fā)了一篇研究,，也證實(shí)了認(rèn)真傾聽才是積極參與對話,。實(shí)際上，優(yōu)秀的傾聽者往往擅長追問,，啟發(fā)思考并推動進(jìn)一步探索,。要滿懷好奇心，思路放開,，機(jī)會可能不經(jīng)意間到來,。 10.不懼失敗 從失敗中學(xué)習(xí)，才能獲得成功的能力,。 在《商界裸奔——理查德·布蘭森與他的維珍之旅》一書中他寫道，“在實(shí)踐和失敗中學(xué)習(xí),，只有從失敗中才能學(xué)到如何不失敗,。” 創(chuàng)建維珍集團(tuán)時(shí),，布蘭森和同事并不熟悉商業(yè)世界,，所以才取了這么個(gè)名字（Virgin直譯為無經(jīng)驗(yàn)之人——譯者注）。他們按照自己的方式做事,，并未墨守成規(guī),。正如所有的新生行業(yè),，過程中他們也遇到不少挫折。布蘭森表示,，正因從犯過的錯(cuò)中學(xué)習(xí)，維珍才會有今日的成就。 11.共享榮耀 商業(yè)世界里,，成功經(jīng)常意味著找到跟你同樣滿懷激情為目標(biāo)努力的同伴,。 “具體業(yè)務(wù)上，我從來不是最優(yōu)秀的,，”布蘭森在博客中說,。“即便成功也不必?fù)岋L(fēng)頭,。跟同伴互相鼓勵(lì)支持實(shí)現(xiàn)目標(biāo),，成就感強(qiáng)烈得多,?！?/p> 也不必?fù)?dān)心跟別人分享看法，或是請求幫助,。如果能找到合適的人幫忙，結(jié)果會比單打獨(dú)斗好,。 12.學(xué)會同意 布蘭森公司的員工給他起了個(gè)昵稱,，“同意博士”，因?yàn)樗浅Ｔ敢饨邮苄掠^念,。 他在《管他呢,，開始干吧》一書中寫道，“如果某個(gè)主意聽起來不錯(cuò),，我會說‘同意,，我會考慮’，然后努力實(shí)現(xiàn),。我當(dāng)然不會事事同意。關(guān)鍵是想清楚：偶爾犯錯(cuò)危害大,，還是思想僵化錯(cuò)過機(jī)會危害大,？” 見機(jī)行事，不要故步自封,，才有更多機(jī)會將好點(diǎn)子付諸實(shí)踐,。 13.保持幸福 不同人眼里成功有不同含義。有些企業(yè)家只想著積攢財(cái)富,，但布蘭森建議不要放忽略好心情,。 “所有企業(yè)家衡量成功時(shí)都用金錢當(dāng)標(biāo)準(zhǔn)，這是個(gè)誤區(qū),，”他在領(lǐng)英的博客中寫道,。“金錢并非唯一標(biāo)準(zhǔn),，也當(dāng)不了標(biāo)準(zhǔn),。” 成功的關(guān)鍵是幸福,。布蘭森表示,，并不是有錢之后才生活幸福，而是幸福生活確保了事業(yè)成功賺錢順利,。 停下來問問自己是否幸福,。如果感覺不開心,，先找到屬于自己的幸福,。 14.照顧好自己 布蘭森表示,，照顧好自己才能不被工作耗盡精力,。 這位維珍集團(tuán)老板在領(lǐng)英博客中寫道,，“每當(dāng)有人問我：‘事業(yè)成功的關(guān)鍵是什么》’,，我會根據(jù)當(dāng)時(shí)的情況回答,，有時(shí)會談授權(quán)，有時(shí)談人才,，有時(shí)強(qiáng)調(diào)從失敗中學(xué)習(xí)等等,。但說到底，自己身心健康才是最重要的,。很簡單的道理,，如果你連自己都照顧不好，如何照管好生意呢,?！?/p> 布蘭森堅(jiān)持每天鍛煉，不管在哪,，也不管在忙什么。 “健康的身體等于健康的頭腦,，而只有健康的頭腦才能成就事業(yè),，”他表示。 15.找到讓自己興奮的事 商業(yè)領(lǐng)袖經(jīng)常會強(qiáng)調(diào)保持工作-生活平衡,。不過對布蘭森來說,，工作和玩耍并不一定矛盾,。 他在領(lǐng)英博客中表示，“如果某個(gè)新的商業(yè)機(jī)會或項(xiàng)目讓我覺得沒意思,，或是覺得做起來不是特別有創(chuàng)造性而且有樂趣，我寧愿不做,，再找下個(gè)項(xiàng)目。生命短暫,，何必浪費(fèi)時(shí)間做無聊的事,。” 如果你對手上的事毫無熱情,，不妨將注意力和精力轉(zhuǎn)個(gè)方向,。（財(cái)富中文網(wǎng)） 本文原載于GoBankingRates.com 譯者：Charlie 審稿：夏林 |
Richard Branson is one of the most recognizable and accomplished entrepreneurs in the world. The Virgin Group founder has managed multiple companies and built a fortune of $5 billion, according to Forbes. What's even more remarkable is that the 66-year-old magnate was a high school dropout. Although there is no one secret to business success, following the strategies of the world's most successful people can help you get ahead. Here are 15 of the best Richard Branson tips to build a great business and life. 1. Dare to be brave In his book, "Like a Virgin: Secrets They Won't Teach You at Business School," Richard Branson wrote, "The brave may not live forever — But the cautious do not live at all." It takes bravery to reach for your dreams, as doing so involves a certain degree of risk. However, Branson reminds entrepreneurs that a bumpy journey is worthwhile if you're headed to a desirable destination. He suggests that aspiring business professionals demonstrate courage in pursuit of their goals. 2. Be an individual The Virgin Group founder wrote on his blog, "No two successful entrepreneurs are the same. In fact, it's their individuality and different ways of thinking that make them successful." Study the habits of billionaires like Branson, and you'll quickly see that these successful people approach business and problem solving in numerous ways — never afraid to go against the grain. Still, you can learn from the traits of those who came before. Branson says that successful entrepreneurs take deliberate risks, learn from their missteps, see the big picture, know when to delegate and communicate well with those around them. 3. Be punctual If you've seen the occasional photo of Branson jumping out of a car or running to get to his next appointment, it's probably because the billionaire hates being late. He think it's rude and disrespectful, no matter your station in life. As Branson wrote on his blog, "Whether it is a meeting, a flight, an appointment or a date, it's important to ensure you are there when you say you will be there. This may feel like an old-fashioned tip to give, but it has served me well for five decades in business. All you have in business is your reputation — so it's very important that you keep your word." Show up to meetings on time and show your co-workers and clients they can trust you with matters both small and large. 4. Be a hustler Top business leaders know that few things in life come free. Whether you want to start your own company or take your business to the next level, it's important not to rely on handouts. Instead of sitting idly by waiting for their big breaks, savvy entrepreneurs are proactive and seize opportunities. In his book "Losing My Virginity: How I've Survived, Had Fun and Made a Fortune Doing Business My Way," Branson said, "To be successful, you have to be out there, you have to hit the ground running." 5. Don't try to be something you're not You shouldn't have to sacrifice your beliefs and lose who you are to achieve success in life. Said Branson, "To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials." After all, it doesn't matter how successful you are in business if you don't have the life that you want. By focusing on your goals and staying true to your core beliefs, you can accomplish what you desire without losing yourself along the way. 6. Don't fall victim to "necessary evils" As an aspiring entrepreneur, you might assume that succeeding in business means doing things you're not proud of on occasion. However, Branson doesn't believe in necessary evils. "Most 'necessary evils' are far more evil than necessary," said Branson in his book, "Losing My Virginity." While an action might seem to benefit your business in the short term, in the long run it could affect your company's reputation and your relationships with peers and customers. For best results, think long term and avoid doing something today that you'll be ashamed of tomorrow. 7. Dream big Achieving greatness means focusing on change and innovation. To that end, Branson encourages entrepreneurs to follow their dreams, no matter how crazy they might seem to others. Branson wrote in his blog, "Don't be self-conscious about dreaming, or about people thinking you're too idealistic and not serious enough. Don't allow your self talk to be judgmental. Look at the world with wide-eyed enthusiasm, believe you are more powerful than the problems that confront you and dream big." Naysayers might criticize you for dreaming large, but you'll be the one laughing when your dreams become realities. 8. Give back It can be difficult to sustain success if your sole concern is cash. Said Branson in a Virgin.com article, "The brands that will thrive in the coming years are the ones that have a purpose beyond profit." Think about how you and your company can make a difference in the lives of customers and co-workers. You don't have to be worth billions to give back, either. A simple act of kindness can boost your reputation while bringing rewards beyond the financial. 9. Be a good listener You can't be a good problem solver without being a good listener. Said Branson, "To launch a business means successfully solving problems. Solving problems means listening." A recent Harvard Business Review study confirms that listening well means being active in the conversation. In fact, the best listeners are those who ask follow-up questions that offer insight or promote discovery. Be curious and open-minded, and you might just find your next adventure. 10. Be willing to fall Learn from your failures, and you'll gain the aptitude to succeed. As Branson wrote in his book, "Business Stripped Bare: Adventures of a Global Entrepreneur," "You learn by doing and by falling over, and it's because you fall over that you learn to save yourself from falling over." Branson and his colleagues were newcomers to the business world when they created Virgin — hence the name. They did things their way rather than following a rulebook. And like any new business, there were a few stumbles along the way. According to Branson, those mistakes helped the company grow into what it is today. 11. Share the spotlight In the business world, achieving success often means finding individuals who are just as passionate as you about achieving your goals. "I've never been the best person at doing every job," Branson said in a blog post. "Finding the spotlight isn't about standing in it. There's so much to be gained from working with people who support each other to achieve great things." Don't be afraid to share your vision with others or ask for help when you need it. The right people can help you achieve more than you would have alone. 12. Learn to say yes Branson's staff gave him the nickname "Dr. Yes" for his openness to new ideas. In his book, "Screw It, Let's Do It," he wrote, "If something is a good idea, my way is to say 'Yes, I'll consider it' — and then to work out how to make it happen. Of course, I don't say yes to everything. But what is worse: making the occasional mistake or having a closed mind and missing opportunities?" Be an opportunist rather than a naysayer and boost your odds of bringing great ideas to fruition. 13. Be happy Success means different things to different people. While some entrepreneurs focus only on building their fortunes, Branson recommends focusing on happiness as well. "It's a common misconception that money is every entrepreneur's metric for success," he wrote on his LinkedIn blog. "It's not, and nor should it be." The real key to success is happiness. Rather than his monetary success bringing him happiness in life, Branson says that his happiness has enabled him to achieve great success and wealth. Stop and ask yourself if you're happy. If not, find that happiness. 14. Take care of yourself Taking care of yourself could save you from career burnout, says Branson. The Virgin Group entrepreneur wrote on his LinkedIn blog, "When I'm asked: 'What's the key to success in business?' my answer can differ depending on the subject at hand — delegation, people, learning from failure, etc. — but when it comes down to it, the key is you. The simple fact is, if you don't take care of yourself, you won't be able to take care of business." Branson exercises every day, no matter where he is or what he's doing. "A healthy body equals a healthy mind, and a healthy mind takes care of business," he said. 15. Find what excites you Business leaders often stress the need to achieve a positive work-life balance. However, for Branson, work and play don't have to be at odds with each other. He wrote on his LinkedIn blog, "If a new business opportunity or project doesn't excite me, and if it's not something with which I can have a lot of seriously creative fun, then I'd rather pass on it and move right along. Life's too short to waste your time doing things that don't light your fire." If you don't have passion for what you're doing, consider directing your attention and energy elsewhere. This article originally appeared on GoBankingRates.com |
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