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創(chuàng)業(yè)咨詢對大公司很重要,。以下這五家公司都是各自行業(yè)里的巨擘,，卻都能夠成功應(yīng)用了新創(chuàng)企業(yè)的運(yùn)營之道。

寶潔

寶潔采用了瑞斯的“最可行產(chǎn)品”理念后,，僅僅一年之內(nèi)就成功地將兩個(gè)新的女性清潔產(chǎn)品系列投入消費(fèi)者市場測試階段,，而以前需要三年才能做到這一步。

Startup consulting is big among big businesses. Here’s a selection of the larger enterprises Eric Ries has helped as a coach or consultant.

P&G

Adapting Ries’s “most viable product” concept, Procter & Gamble (PG) got two new lines of feminine-hygiene products to the consumer market-testing phase in just one year; it used to take three.

通用電氣

以瑞斯的精益創(chuàng)業(yè)方法為基礎(chǔ),，通用電氣開展了FastWorks創(chuàng)新項(xiàng)目,，獲得了優(yōu)厚的回報(bào)：通用的燃?xì)鉁u輪業(yè)務(wù)將服務(wù)模式從銷售不斷升級(jí)的產(chǎn)品，轉(zhuǎn)為在當(dāng)下就幫助客戶迎接未來的變化,，這樣的做法對客戶來說更加貼心了,。通用電氣表示，該項(xiàng)目使2016年的銷售額增加了20億美元,。

Intuit

Intuit是一家專門開發(fā)稅務(wù)和財(cái)會(huì)軟件的公司,。作為精益創(chuàng)業(yè)理念的堅(jiān)定踐行者,，該公司應(yīng)用這一方法來測試各種電話支持方式的優(yōu)劣之處。此外,，Intuit采用小型用戶團(tuán)體測試,，加快了面向自由職業(yè)者開發(fā)的新版本QuickBooks的研發(fā)進(jìn)程。

花旗風(fēng)投

銀行業(yè)巨頭花旗銀行旗下的風(fēng)投公司采用了瑞斯的另一個(gè)創(chuàng)意——“增長板”——來召開定期的“交易日”會(huì)議,。在會(huì)上,，內(nèi)部團(tuán)隊(duì)可以陳述各自的投資提議，獲得內(nèi)部支持后迅速將提議轉(zhuǎn)換成行動(dòng),，盡管只有那些風(fēng)險(xiǎn)相對較低,、具有直接機(jī)遇的提議能夠獲得支持。

美國國家安全局

以前,，每次要生成一個(gè)控制美國核武器的代碼,，都必須有2名國家安全局的員工在一間“禁止獨(dú)處”的屋子里同時(shí)待上好幾個(gè)小時(shí)才行。借助精益創(chuàng)業(yè)測試,，該情報(bào)機(jī)構(gòu)的產(chǎn)品孵化器正在研發(fā)一個(gè)安全的智能卡登錄系統(tǒng),，允許員工在不同地點(diǎn)開展工作，而系統(tǒng)安全性絲毫不受影響,。

豐田

汽車廠商豐田是引入精益生產(chǎn)技術(shù)的先驅(qū)企業(yè),，也是瑞斯“創(chuàng)業(yè)之道”的最初靈感來源，包括小批量試生產(chǎn),、快速重復(fù),、尋求一線員工建議等。目前豐田在互聯(lián)網(wǎng)汽車技術(shù)方面落后于對手,，正在借助精益創(chuàng)業(yè)戰(zhàn)術(shù)奮起直追,。（財(cái)富中文網(wǎng)）

譯者：珠珠?

GE

Its FastWorks innovation program is based on Ries’s lean-startup methodology. One positive result: GE’s gas turbine business shifted its model from selling upgrades over time to committing to future changes upfront, a customer-friendly approach. GE (GE)claims $2 billion in additional sales in 2016 as a result.

Intuit

A devoted lean-startup practitioner, the tax-and-accounting software maker has used its methods to test different approaches to phone support. Small-user-group tests also sped up Intuit’s (INTU) development of a new version of QuickBooks for self-employed workers.

Citi Ventures

The VC arm of the banking giant uses “growth boards,” another Ries-ian construct, to hold periodic “Deal Day” meetings where internal teams can pitch investment ideas and act on them quickly, though only for relatively low-risk, non-needle-moving opportunities.

National Security Agency

Generating the codes that govern the U.S. nuclear arsenal used to require two NSA staffers to share a “no-lone” room for hours at a time. The intelligence agency’s product incubator relied on lean-startup testing to develop a system allowing staffers to do the work from separate locations via secure smartcard log-ins, without compromising safety.

Toyota

The automaker is an original inspiration to Ries for its pioneering embrace of lean manufacturing techniques, including small batch sizes, rapid iteration, and seeking input from workers. Now Toyota (TM) is using lean-startup tactics to find new approaches to connected-car technology, an area where it lags rivals.