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企業(yè)家內(nèi)部網(wǎng)絡(luò)是美國(guó)的一個(gè)在線社區(qū),，一些美國(guó)創(chuàng)業(yè)界最睿智,、最有影響力的創(chuàng)業(yè)大咖在這里及時(shí)回答與創(chuàng)業(yè)和職業(yè)有關(guān)的問(wèn)題,。今天的問(wèn)題是：“有哪些事是你希望自己在創(chuàng)業(yè)前就知道的？”SheWorx公司的聯(lián)合創(chuàng)始人麗莎·王給出了她的答案,。

成功創(chuàng)業(yè)者的形象通常都自帶某種光環(huán)，比如冒險(xiǎn),、自由,、辦公室里都放著午睡椅和乒乓球臺(tái),。不過(guò)當(dāng)我創(chuàng)辦第一家公司時(shí)，我很快意識(shí)到,，每名創(chuàng)業(yè)者對(duì)成功的定義都不盡相同,。對(duì)有些人來(lái)說(shuō)，成功意味著能決定自己的日程安排,；對(duì)有些人來(lái)說(shuō)，成功意味著拉到大量融資,；而在另外一些人看來(lái),，成功僅僅是創(chuàng)辦一個(gè)能夠給自己帶來(lái)一份穩(wěn)定收入來(lái)源的生意,。我在打工時(shí)代曾經(jīng)習(xí)慣了那種對(duì)成功的嚴(yán)格定義，但是在創(chuàng)業(yè)之后,，成功實(shí)際上可以是我所追求的任何東西，我可以用任何我認(rèn)為對(duì)自己,、以及對(duì)公司很重要的標(biāo)準(zhǔn)去衡量它,。這種自由既是一種幸福,，也是一種詛咒。作為一名創(chuàng)業(yè)者,，我的創(chuàng)業(yè)之路一直起伏不定,，我時(shí)常陷入自我懷疑和不安之中,，時(shí)常給自己打雞血，熬過(guò)了一個(gè)個(gè)失眠的夜晚,。

當(dāng)我回憶起過(guò)去一年里走過(guò)的路——成立公司，建立團(tuán)隊(duì),，尋找產(chǎn)品和市場(chǎng)的契合點(diǎn)，招聘和炒掉第一名員工,，尋找投資人,，無(wú)休止地建立人脈,，強(qiáng)迫自己面對(duì)極為令人不安的局面，在我不愿意推銷(xiāo)的時(shí)候還要去推銷(xiāo),，想方設(shè)法獲得和一些人說(shuō)話的機(jī)會(huì),。我意識(shí)到,，成功真的在于你怎樣理解它,，以及你用哪些價(jià)值、哪些人和經(jīng)驗(yàn)來(lái)構(gòu)建起自己的生活,。以下就是我在過(guò)去一年里學(xué)到的一些信條：

找到你真正關(guān)心的東西

成功就是要喜歡你所做的事情,，喜歡你在做這件事時(shí)的自己，喜歡你做這件事的方法,。做自己不關(guān)心的事情,，是很難取得成功的。所以你要找到自己關(guān)心的東西——甚至是自己感到有些好奇的東西,，讓它成為你的指引,。

少期待，多做事

這個(gè)信條可能與創(chuàng)業(yè)界流行的“大夢(mèng)想”信條不符,，但兩者其實(shí)并行不悖,。所謂的“大夢(mèng)想”是指，要有意識(shí)地給自己樹(shù)立一個(gè)高標(biāo)桿,，這樣就算在最艱難的時(shí)候,，它也能推著你往前走。但是,，擁有這個(gè)夢(mèng)想只是第一步,。失敗往往發(fā)生在你對(duì)自己、對(duì)別人和對(duì)自己無(wú)法掌控的局勢(shì)有太多期待的時(shí)候,。我一向認(rèn)為創(chuàng)業(yè)者應(yīng)該不惜一切代價(jià)以獲得成功,，但務(wù)必要確保你的期望值不要太高。

全力以赴,，做到極限

如果你不做事,，沒(méi)有任何人會(huì)做。在我們對(duì)產(chǎn)品進(jìn)行內(nèi)測(cè)的時(shí)候,，我曾經(jīng)騎著一輛自行車(chē),，背著一大包漢堡、餃子和顧客點(diǎn)的其它餐品,，一直送貨到凌晨三點(diǎn),。那天以前,，我從來(lái)沒(méi)有在紐約市騎過(guò)自行車(chē)。我強(qiáng)迫自己不放過(guò)任何一個(gè)推銷(xiāo)的機(jī)會(huì),，雖然我曾經(jīng)非常鄙視公開(kāi)演說(shuō),，但我在去年做了很多次演講——其實(shí)我現(xiàn)在喜歡做這種事。置身不舒服的環(huán)境下,，大膽去做,，你就會(huì)成長(zhǎng)起來(lái)。

先做重要的事,，不要讓小事妨礙你

你今天最大的目標(biāo)是什么,？這星期、這個(gè)月,、這一年,，甚至這輩子最大的目標(biāo)呢？你為自己設(shè)立的宏大目標(biāo)會(huì)帶來(lái)水滴石穿的效應(yīng),，也能夠讓你對(duì)每天的工作進(jìn)行重要性排序,。你的一天、一個(gè)月,、一年過(guò)得是不是很有效率,，其關(guān)鍵可能就在于是否樹(shù)立了這樣的目標(biāo)。如果出現(xiàn)了讓你分心的事,，你可以問(wèn)問(wèn)自己,，它們和你的目標(biāo)是否一致。如果答案是否定的,，不妨不去想它們,。如果你犯了錯(cuò)誤，就總結(jié)教訓(xùn),，繼續(xù)前進(jìn),。

了解你的優(yōu)勢(shì)

我經(jīng)常是自己最嚴(yán)厲的批評(píng)者。在一些最艱難的日子里,，我經(jīng)常會(huì)給自己灌輸很深的負(fù)能量——直到我自己發(fā)現(xiàn)不能這樣下去,。我時(shí)常思考，究竟是哪些優(yōu)點(diǎn)讓我取得了到目前為止的成功,，這樣做有助于我抵消那些負(fù)面的想法,。什么能給我?guī)?lái)快樂(lè)？人們經(jīng)常表?yè)P(yáng)我有哪些優(yōu)點(diǎn),？我擅長(zhǎng)什么,？如果花點(diǎn)時(shí)間把這些東西寫(xiě)出來(lái)，總結(jié)成一段短短的精華,，那么即便你從事一份你覺(jué)得自己不能勝任的職務(wù),，它也會(huì)給你帶來(lái)自信。

明白自己就是身邊人的映像

如果有一天能讓有害的人離開(kāi)你的生活,，這一天最好是昨天,。否則的話，現(xiàn)在就去做,，而且不要回頭,。圍繞在你身邊的人應(yīng)該是能夠引領(lǐng)你向上的人，而不是給你拖后腿的人,。我曾經(jīng)有過(guò)一些“朋友”——當(dāng)你成功時(shí),，他們帶著吝嗇而偽善的笑容，半真半假地祝賀你,。我曾經(jīng)以為成功是一個(gè)零和游戲,，以為友誼建立在競(jìng)爭(zhēng)的基礎(chǔ)之上。但等我放棄了這些所謂的“朋友”,，認(rèn)識(shí)了一些在我成功時(shí)會(huì)由衷地,、友好地、真誠(chéng)地為我感到高興的朋友,，曾經(jīng)的那種看法自然而然地消失了,。生活中的外部條件總會(huì)影響你的內(nèi)在信念，要確保這些信念能讓你感到驕傲,。

正直

正直的重要性自不待言,，但很多人并沒(méi)有真正展示或踐行這一美德。這或許是由于我們覺(jué)得正直的行為在長(zhǎng)期看來(lái)未必能有好報(bào),，又或許是由于這個(gè)社會(huì)正在變得越來(lái)越自私和功利,，受社交媒體的影響越來(lái)越大?？傊?，說(shuō)到的事要做到，不要讓別人失望,。要學(xué)會(huì)尊重別人,，做錯(cuò)了事要道歉。

不要拿自己和別人比

這又回到了我們之前說(shuō)的那個(gè)話題：成功的定義并不是單一的,。人們會(huì)把最好而不是最壞的自己展現(xiàn)到別人面前,，你永遠(yuǎn)不知道他們光鮮的外表下隱藏著哪些痛苦。因此不要妄下評(píng)判,，盡量避免拿自己和別人比較,。嫉妒是一種最隱藏得最深的情緒，但除了傷害你自己和別人之外,，它做不了任何事,。

直白坦率地溝通

直到我自己開(kāi)始管理一個(gè)小團(tuán)隊(duì)時(shí),，我才意識(shí)到這一點(diǎn)的重要性。我說(shuō)的,、做的每一件事,，甚至我的說(shuō)話方式，都會(huì)對(duì)團(tuán)隊(duì)產(chǎn)生影響,。在大多數(shù)情況下,，圍繞著一個(gè)令人不舒服的話題隔靴搔癢，是沒(méi)有任何意義的,。創(chuàng)業(yè)和在大企業(yè)打工不一樣,，沒(méi)有空間讓大家醞釀矛盾?？此坪苄〉拿軙?huì)進(jìn)一步激化,，如果不直接解決，隨著時(shí)間的推移,，必然會(huì)演變成大問(wèn)題,。

培養(yǎng)親密的友誼，并且倍加珍視

過(guò)去的一年,，如果沒(méi)有這群能夠容忍我的工作狂,、情緒波動(dòng)、愛(ài)長(zhǎng)篇大論等壞習(xí)慣的好朋友,，我恐怕很難挺過(guò)一切都高度不確定的這一年,。而在這個(gè)過(guò)程中，我也樂(lè)于向朋友們提供幫助,，表達(dá)我的感激之情,，并且愿意把我在創(chuàng)業(yè)中學(xué)到的一切經(jīng)驗(yàn)與他們分享。

勇敢

總有一些人會(huì)批評(píng),、否定,、懷疑或討厭你，不要在意他們,。要記住,，你心目中的成功究竟是什么？制定自己的目標(biāo),，堅(jiān)守你的價(jià)值,，積蓄你的力量，讓好人圍繞在你的周?chē)?，帶著力量和?jiān)韌勇往直前,，把你的夢(mèng)想變成現(xiàn)實(shí)。舍此之外,，一切都只是噪音而已,。（財(cái)富中文網(wǎng)）

本文作者麗莎·王是女性企業(yè)家和變革引領(lǐng)者團(tuán)體SheWorx的聯(lián)合創(chuàng)始人,。此外她還在紐約市創(chuàng)辦了一家名叫Fooze的夜間餐飲快遞公司。另外她還進(jìn)入了美國(guó)體操名人堂,，曾經(jīng)三次獲得全美體操冠軍,，并曾從事過(guò)對(duì)沖基金分析師工作。她還是耶魯大學(xué)的畢業(yè)生,。

譯者：樸成奎

審校：任文科

The Entrepreneur Insider network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question “What’s something you wish you knew before starting your business?” is written by Lisa Wang, cofounder of SheWorx.

The image of a successful entrepreneur often brings with it a glamorous sheen of adventure, freedom, office nap pods, and Ping-Pong tables. But when I founded my first startup, I quickly realized that every entrepreneur has vastly different notions of what success means. For some, it means the ability to dictate their own schedules, for others it means raising massive funding rounds, and for many it simply means creating sustainable lifestyle businesses they can call their own. In contrast to the strictly measured success I was used to in a corporate environment, success suddenly became, in effect, whatever I wanted it to be, measured in whatever metrics I deemed important to me and my business. This freedom was both a blessing and a curse, and as a founder, my path constantly spiraled back and forth, mired in self-doubt, insecurity, forced positivity, and sleepless nights.

As I reflect on what I’ve navigated over the course of the past year—launching my first company, building up a team, finding product-market fit, hiring and firing my first employee, pitching investors, networking to no end, forcing myself into intensely uncomfortable situations, selling when I didn’t want to sell, and reaching out for conversations—I realize that success is really what you make of it, along with the values, people, and lessons you construct your life upon. Here are a few of the beliefs I have learned to construct mine upon this year:

Figure out what it is you care about

Success is liking what you do, who you are when you do it, and how you do it. It is extremely hard to succeed in something that you don’t care about. Figure out what you care about—or even what you are slightly curious about—and let that be your guide.

Expect less, but do more

This is seemingly at odds with the “dream big” mantra, but both can exist together. To dream big is to set a purposely high bar for yourself, something that will push you forward during even the lowest times. However, formulating that dream is only the first step. The downfall often comes when you expect too much from yourself, from other people, and from situations out of your control. I always advocate for doing whatever it takes to succeed, but make sure you temper your expectations along the way.

Push your limits and do whatever it takes

If you don’t do it, nobody will. For our beta tests, I rode around downtown Manhattan on a bike with a backpack full of burgers and dumplings and personally delivered food to customers until 3 a.m. I had never ridden a bike in New York City before that day. I forced myself to apply to every single pitch opportunity even though I’ve always despised public speaking. I’ve pitched so many times in the past year that I actually enjoy it now. Put yourself in uncomfortable situations. Just do it and you will grow.

Prioritize and don’t let little things get to you

What are your big goals for today? For this week? For this month? For this year? For your life? The visions you set for yourself will have a trickle–down effect and allow you to prioritize your days accordingly. Having this focus is often the difference between having or not having a productive day/month/year. As distractions come up, ask yourself if they’re in line with your vision. If not, letthem go and don’t dwell. If you make a mistake, learn, and move on. This, too, shall pass.

Know what you bring to the table

I am often my own harshest critic, and on the lowest days, I manage to talk myself into a deep hole of negativity—until I catch myself. I counteract negative internal dialogue by reinforcing the traits that have helped me succeed thus far. What brings me joy? What do people always compliment me on? What am I good at? Actually taking the time to write these things out and distilling them into a short pitch can bring you confidence even when you’re sitting at a table where you feel unqualified.

Know you’re the reflection of the people you surround yourself with

If there was any day to let go of toxic people in your life, it was yesterday. Do it now and don’t look back. The people you surround yourself with should be bringing you up—not holding you back. I used to have “friends” who, with tight, fake smiles, half-heartedly congratulated me when I succeeded. As a result, I learned that success was a zero-sum game, and believed friendship was built upon competition. That belief was shattered when I finally let those people go and discovered friends who showed me empathy, kindness, and genuine delight when I did well. The outer conditions of your life will always affect your inner beliefs. Make sure you’re proud of those beliefs.

Have integrity

It goes without saying, but too many people do not actually show or practice this. Maybe it’s because we think our actions don’t have long–term effects, ormaybe it’s because we are an increasingly self-absorbed, social-media driven society. Whatever it is, it’s still no excuse. Do what you say you’re going to do, don’t leave people hanging, be respectful, and apologize if you did something wrong.

Stop comparing yourself to other people

This goes back to the idea that there is not a singular definition of success. People will project their best selves—not their worst selves—in public, and you’ll never really know what others are struggling with underneath their shiny images. Refrain from judging and avoid comparing. Jealousy is the most insidious emotion and does nothing but harm yourself and others.

Be direct and communicate clearly

Never has this been so apparent until I began running a small team. Everything I did, everything I said, and even how I said things affected the team. Most of the time, there’s really no point in dancing around an uncomfortable subject. Unlike the corporate world, there is simply no room for simmering grudges. Seemingly small annoyances only get worse, and if not addressed head on, become major problems over time.

Nurture your close friendships and value them above all else

I could not have gotten through this uncertain maze of a year if I didn’t have my closest friends who took all of my obsessive work habits, emotional turbulences, and philosophical tirades in stride. Throughout it all, I made sure I was open about my availability (or lack thereof), expressed my appreciation, and shared whatever lessons I was learning along the way.

Be bold

There will always be critics, naysayers, doubters, and haters. Pay them no mind. What does success look and feel like to you? Formulate your vision, stick to your values, own your strengths, surround yourself with good people, and charge forward with all of the energy and tenacity required to turn your dreams into reality. The rest is simply noise.

Lisa Wang is the cofounder of SheWorx, a collective of ambitious female entrepreneurs and changemakers redefining a new wave of leadership. She also founded Fooze, a late-night food delivery startup in NYC. She is a U.S. Hall of Fame Gymnast,3x US National Champion Gymnast, former hedge fund analyst, and a graduate of Yale University.