禍從口出惹眾怒,,維密母公司高管被迫離職

在一片爭(zhēng)議聲中,,維多利亞的秘密(Victoria’s Secret)曝出了其營(yíng)銷(xiāo)總監(jiān)離職的消息,。 維密走秀上的天使翅膀造型,就是由艾德·拉澤克一手打造的,。本周一,,維密母公司L Brands的CEO萊斯·衛(wèi)克斯奈在一份內(nèi)部備忘錄中稱(chēng),從本月起,,拉澤克將不再在L Brands擔(dān)任職務(wù),。 拉澤克在一封致員工的信中說(shuō):“除了萊斯以外,我在L Brands的時(shí)間比任何人都長(zhǎng),。這是一場(chǎng)很艱難的對(duì)話,,因?yàn)槟銈兤渲械囊恍┤丝隙ㄖ溃@么多年來(lái),,我們?cè)谝黄鸱窒砹颂鄸|西,?!?/p> 今年71歲的拉澤克并未立即回應(yīng)我們的置評(píng)請(qǐng)求。高級(jí)副總裁艾德·沃爾夫?qū)簳r(shí)頂替拉澤克在L Brands的位子,,而鮑勃·坎貝爾將接替他在維密的角色,。 根據(jù)Coresight Research公司的數(shù)據(jù),美國(guó)女性?xún)?nèi)衣市場(chǎng)的市值大約為131億美元,,其中維密的市場(chǎng)占有率達(dá)到了24%,。不過(guò)過(guò)去幾年,維密的處境并不樂(lè)觀,,其市場(chǎng)份額正在被主打電商渠道的ThirdLove和美國(guó)鷹牌服飾旗下的Aerie等品牌蠶食,。 這些競(jìng)爭(zhēng)對(duì)手們主要采取了“健康體形”營(yíng)銷(xiāo)戰(zhàn)略,將目標(biāo)瞄準(zhǔn)了更廣泛的女性群體和身材型號(hào),。其影響也是顯而易見(jiàn)的,。L Brands公司在今年2月表示,該公司計(jì)劃在今年關(guān)閉50多家維密門(mén)店,。 維密的麻煩還不僅僅在于銷(xiāo)量問(wèn)題,。隨著億萬(wàn)富翁杰弗里·愛(ài)潑斯坦性侵維密天使一事的發(fā)酵,維密在女性眼中的形象也越發(fā)負(fù)面,。L Brands公司的CEO衛(wèi)克斯奈一度與愛(ài)潑斯坦過(guò)從甚密,,愛(ài)潑斯坦不僅曾經(jīng)是衛(wèi)克斯奈的好友,還當(dāng)過(guò)他的財(cái)務(wù)經(jīng)理,。拉澤克以前與愛(ài)潑斯坦也有過(guò)一些交集,。 自從1983年起,拉澤克便一直在L Brands公司和衛(wèi)克斯奈麾下工作,,他也是一年一度的“維密秀”的主要功臣(第一屆維密秀于1995年在紐約曼哈頓廣場(chǎng)酒店舉行),。維密秀發(fā)展到今天,已經(jīng)成了被全球電視轉(zhuǎn)播的一項(xiàng)盛事,,維密“天使”們會(huì)在內(nèi)衣上掛上一對(duì)天使翅膀,,昂首闊步地走上T臺(tái),氣勢(shì)不亞于當(dāng)紅的影視巨星,。 去年11月,,拉澤克在接受《Vogue》雜志采訪時(shí)表示,他不會(huì)接受變性模特踏上維密的T臺(tái),。這番話也讓維密秀惹來(lái)了不少爭(zhēng)議,。本周,維密宣布它已經(jīng)招募了其旗下的第一名變性模特——巴西超模瓦倫蒂娜·桑帕約,。 拉澤克這番關(guān)于變性超模的言論一出,,娛樂(lè)圈人士和維密的顧客們紛紛要求拉澤克辭職。維密的CEO簡(jiǎn)·辛格也因?yàn)榇耸碌陌l(fā)酵而被迫離職。最近,,維密已經(jīng)首次聘請(qǐng)了一名變性超模來(lái)拍攝照片,。(財(cái)富中文網(wǎng)) 譯者:樸成奎 |
Victoria’s Secret’s top marketing executive is leaving the lingerie seller amid a flurry of controversy. Ed Razek, who crafted the chain’s defining image of lingerie-clad models with angel wings, will step down from his role at parent L Brands Inc. this month, CEO Les Wexner said in an internal memo to staff on Monday. “With the exception of Les, I’ve been with L Brands longer than anyone,” Razek said in a note to employees, adding he recently told Wexner he wanted to retire. “It was a tough conversation to have because, as some of you must know, we have shared so much together for so many years.” Razek, 71, did not immediately respond to a request for comment. Ed Wolf, a senior vice president, will fill the vacancy left by Razek’s departure on an interim basis at the parent L Brands, while Bob Campbell will assume his responsibilities at Victoria’s Secret. Victoria’s Secret still holds 24% of the $13.1 billion U.S. women’s underwear market, according to Coresight Research. It has struggled in the past few years, however, losing market share to e-commerce competitors like ThirdLove and American Eagle Outfitters Inc.’s Aerie line. Its competitors have gained ground by using body-positive marketing geared at a wider array of women and body sizes. The impact is clear: L Brands said in February it planned to close more than 50 Victoria’s Secret stores this year. The turmoil extends beyond the chain’s sales performance, however. Victoria’s Secret portrayal of women is under greater scrutiny due to Wexner’s past relationship with convicted sex offender Jeffrey Epstein, who was at one time the CEO’s close friend and financial manager. Razek had past ties with Epstein as well. Razek, who has worked for Wexner and L Brands since 1983, was a longtime champion of Victoria’s Secret’s annual fashion show, which was first held at Manhattan’s Plaza Hotel in 1995. It grew into a televised spectacle starring the company’s “Angels,” who don wings in their underwear and strut the runway as pop stars perform live. Last November, Razek and the fashion show became embroiled in controversy when the executive said in an interview with Vogue magazine that he would not put transgender models on his runway. (This week, the retailer announced its first transgender model hire, Brazilian model Valentina Sampaio.) Celebrities and customers have called for Razek’s resignation and the brand’s CEO Jan Singer left her job in the aftermath. The lingerie label recently hired its first transgender model for a photo shoot. |