????雀巢公司

????? 危機：配方奶粉遭到抵制

????? 時間：20世紀(jì)70年代

????1974年,，一家反貧困慈善機構(gòu)在它出版的小冊子里指責(zé)雀巢公司（Nestlé）讓生活在發(fā)展中國家的媽媽們對嬰兒配方奶粉產(chǎn)生了不必要的依賴性。這個機構(gòu)甚至還說,，西式嬰幼兒奶粉是造成嬰兒夭折的罪魁禍?zhǔn)?。《紐約時報》（New York Times）1981年刊登文章指出,，許多家庭用受到污染的水過度稀釋配方奶粉,，造成兒童無法吸收應(yīng)有的營養(yǎng)。同一時期的研究結(jié)果表明,，哺乳對嬰兒來說更加健康,。這些因素給雀巢帶來了一場重大災(zāi)難，它的產(chǎn)品在全世界都遭到了抵制。身為食品飲料行業(yè)巨擘,，雀巢的應(yīng)對措施是向媽媽們提供指導(dǎo),，告訴她們怎樣以及什么時候給寶寶們喝配方奶粉。面對雀巢廣告把產(chǎn)品推向媽媽們的指責(zé),，這家公司的高層還重新制作了營銷材料?，F(xiàn)在，關(guān)于嬰兒配方奶粉的爭論仍然很激烈,。但營銷及咨詢公司UBIC Consulting的研究顯示,，嬰兒配方奶粉市場依然在繼續(xù)增長，特別是在亞洲,。

????Nestlé

????? Crisis: Formula boycott

????? Year: 1970s

????In 1974, an anti-poverty charity published a booklet accusing Nestlé of getting mothers living in developing countries unnecessarily addicted to baby formula. The organization even went so far as claiming that babies were dying because of the Western-style infant milk. A New York Times article published in 1981 uncovered that many families were over-diluting the formula with contaminated water preventing children from absorbing the proper nutrients. During the same period, research came out indicating that breastfeeding was healthier for babies. All of this created a major disaster for Nestlé, and the company faced boycotts around the world. The food and beverage giant reacted by issuing guidelines for mothers about how and when to give babies formula. Nestlé officials also completely remade their marketing materials to deal with complaints that advertisements were pushing products on mothers. Today, the debate over baby formula remains heated. However, the market is still growing, particularly in Asia, according to research from UBIC Consulting.