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那些年大牌公司打響的聲譽(yù)保衛(wèi)戰(zhàn)

那些年大牌公司打響的聲譽(yù)保衛(wèi)戰(zhàn)

Caroline Fairchild 2014-02-28
維護(hù)企業(yè)聲譽(yù)就是一場持久戰(zhàn)。我們今天介紹的公司都是業(yè)內(nèi)的佼佼者,,但都因?yàn)楣緝?nèi)外的種種因素遭遇過信譽(yù)危機(jī),有些甚至已經(jīng)危及生存,。不過,,它們并沒有坐以待斃,都采取了積極的行動來捍衛(wèi)來之不易的美譽(yù),。

????美國國際集團(tuán)

????? 危機(jī):獎金丑聞

????? 時間:2009年

????2008年,,跨國保險公司美國國際集團(tuán)(AIG,《財(cái)富》500強(qiáng))出現(xiàn)了610億美元的虧損,,刷新了該公司的季度虧損紀(jì)錄,。圍繞著AIG在隨后爆發(fā)的金融危機(jī)中扮演的角色,這家陷入困境的保險公司很快又受到了千夫所指,。蒙受這樣的巨大虧損后,,美國政府動用了1700億美元納稅人資金解救了AIG。盡管存在種種過失,,2009年AIG高層仍為自己發(fā)放了1.65億美元獎金,。對于這項(xiàng)決定,一位AIG高管向《紐約時報(bào)》辯稱,,他需要獎勵員工,,目的是“留住最好的、最聰明的人才”,。AIG一直都是媒體關(guān)注的焦點(diǎn)——是最糟糕的那種,,原因是金融危機(jī)前,這家公司發(fā)行了存在缺陷的按揭支持證券,,目前依然在善后,。

????AIG

????? Crisis: Bonus scandal

????? Year: 2009

????In 2008, multinational insurance corporation AIG (AIG, Fortune 500) posted a $61 billion loss: the largest quarterly loss in corporate history. The troubled insurer would soon become the target of criticism surrounding the role the company played in the financial crisis that followed. After the catastrophic loss, the company was bailed out for $170 billion by the government with taxpayer dollars. Through all of these missteps, AIG executives still rewarded themselves with $165 million in bonuses in 2009. A company official defended the decision, telling the New York Times that he needed to reward his employees in order to "retain the best and brightest talent." AIG continues to remain in the media spotlight -- for the worst -- as it deals with settlements over the faulty mortgage-backed securities it issued before the crisis.

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