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那些年大牌公司打響的聲譽(yù)保衛(wèi)戰(zhàn)

那些年大牌公司打響的聲譽(yù)保衛(wèi)戰(zhàn)

Caroline Fairchild 2014-02-28
維護(hù)企業(yè)聲譽(yù)就是一場(chǎng)持久戰(zhàn)。我們今天介紹的公司都是業(yè)內(nèi)的佼佼者,,但都因?yàn)楣緝?nèi)外的種種因素遭遇過信譽(yù)危機(jī),,有些甚至已經(jīng)危及生存。不過,,它們并沒有坐以待斃,,都采取了積極的行動(dòng)來捍衛(wèi)來之不易的美譽(yù)。

????沃爾瑪

????? 危機(jī):孟加拉國(guó)工廠火災(zāi)

????? 時(shí)間:2012年

????2012年,,孟加拉國(guó)一家服裝廠發(fā)生火災(zāi)并倒塌,,超過1000人遇難,其中大多數(shù)都是工人,。這起可怕的事故成為整個(gè)孟加拉國(guó)紡織廠工作條件惡劣的象征,,也把沃爾瑪(Wal-Mart,《財(cái)富》500強(qiáng))受到了牽連,。原因是,,人們發(fā)現(xiàn)失火工廠是在為這家全球最大的零售企業(yè)生產(chǎn)服裝。同時(shí)將服裝生產(chǎn)外包于此的還有Gap公司(《財(cái)富》美國(guó)500強(qiáng)),、H&M以及Zara的母公司Inditex,。許多歐洲零售商都在推廣具有約束力而且可強(qiáng)制執(zhí)行的安全協(xié)議,但沃爾瑪拒絕簽署這樣的協(xié)議,。相反,,它的對(duì)策是推出自行為孟加拉國(guó)服裝工廠制定的安全計(jì)劃。然而,,由于在強(qiáng)制性和標(biāo)準(zhǔn)方面含糊不清,,這項(xiàng)計(jì)劃受到了批評(píng)。

????Wal-Mart

????? Crisis: Bangladesh factory fire

????? Year: 2012

????A Bangladesh garment factory caught on fire in 2012, killing more than 1,000 people -- mostly workers -- when it collapsed. The horrendous event became a symbol for terrible work conditions throughout the country's textile factories. Wal-Mart (WMT, Fortune 500) was implicated in the disaster when it was discovered that the world's largest retailer sourced clothing from the factory along with some of its peers such as Gap (GPS,Fortune 500), H&M and Zara-parent Inditex. Wal-Mart declined to sign a binding and enforceable safety accord pushed forward by many European retailers. Instead, the company responded by announcing its own safety plan for Bangladesh garment factories that was criticized for its ambiguity surrounding enforceability and standards.

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