眼下,市場(chǎng)動(dòng)蕩不安,,人們對(duì)新冠疫情沖擊美國(guó)經(jīng)濟(jì)的擔(dān)憂也與日俱增,。但達(dá)樂(lè)公司卻表示,疫情爆發(fā)影響了人們的社交,,這一點(diǎn)卻有助于該公司業(yè)務(wù)增長(zhǎng),。
上周四,這家坐擁美國(guó)城鄉(xiāng)16278家門店的連鎖折扣公司公布了其連續(xù)30年的可比銷售額增長(zhǎng)報(bào)告,。并對(duì)2020年?duì)I收做出了樂(lè)觀預(yù)測(cè),。過(guò)去幾年里,達(dá)樂(lè)每年新增約1000家門店,。該公司2019年收入為278億美元,,他們預(yù)計(jì)2020年的凈銷售額將增長(zhǎng)7.5% - 8%。刨除最近新開(kāi)或關(guān)閉的門店外,,可比銷售額有望增長(zhǎng)2.5% - 3%,。
與此同時(shí),,出于對(duì)新冠疫情及應(yīng)對(duì)措施對(duì)消費(fèi)影響的擔(dān)憂,,標(biāo)普500指數(shù)在下午的交易中下跌8%,。
但達(dá)樂(lè)高管對(duì)華爾街方面表示,由于旗下小門店多分布在距消費(fèi)者較近的位置,,因此對(duì)那些希望少開(kāi)車,、不想去擁擠大型商場(chǎng)的人群就很有吸引力。該公司首席執(zhí)行官托德·瓦索斯對(duì)那些正與疫情抗?fàn)幍娜吮硎就?,并表示?5%的美國(guó)家庭附近7英里內(nèi)都能找到達(dá)樂(lè)的店,。在門店選址上靠近消費(fèi)者,利用有限貨架提供盡可能豐富,、廉價(jià)的商品,,一直是這家連鎖企業(yè)的經(jīng)營(yíng)秘訣。
據(jù)研究公司Kantar 2019年數(shù)據(jù),,達(dá)樂(lè)約57%的顧客家庭年收入低于4.99萬(wàn)美元,,30%低于2.5萬(wàn)美元。
瓦索斯稱:“大家都不想去大賣場(chǎng),,我們就是你家門口的便利店,。”并預(yù)測(cè),,在此次疫情期及其后可能出現(xiàn)的經(jīng)濟(jì)放緩背景下,,達(dá)樂(lè)將從這類消費(fèi)者處獲取應(yīng)有的市場(chǎng)份額。
倘若事態(tài)的發(fā)展真如瓦索斯所言,,我們將再次看到2008年經(jīng)濟(jì)大衰退期,,及其后一段時(shí)間的消費(fèi)者反應(yīng):人們紛紛在折扣店尋找低價(jià)商品,為了省油而選擇就近購(gòu)物,。達(dá)樂(lè)公司正是在那段時(shí)期搶走了沃爾瑪?shù)氖袌?chǎng)份額,,成為最大贏家。過(guò)去10年,,達(dá)樂(lè)門店數(shù)量幾乎翻倍,,市場(chǎng)份額基本保持增長(zhǎng),并成為發(fā)展最快的零售商之一,。
雖然眼下處于供應(yīng)鏈緊張時(shí)期,,但達(dá)樂(lè)高管仍表示,無(wú)需對(duì)庫(kù)存方面存有擔(dān)憂,。瓦索斯承認(rèn),,部分來(lái)自中國(guó)的商品有可能出現(xiàn)到貨延遲問(wèn)題,不過(guò)達(dá)樂(lè)還有多條供貨渠道可以緩解這一問(wèn)題,。
盡管經(jīng)濟(jì)上存在諸多不確定因素,,達(dá)樂(lè)首席財(cái)務(wù)官約翰·加拉特仍認(rèn)為,,疫情不會(huì)對(duì)公司業(yè)務(wù)或2020財(cái)年的業(yè)績(jī)?cè)斐蓪?shí)質(zhì)性影響。相反,,達(dá)樂(lè)的競(jìng)爭(zhēng)對(duì)手沃爾瑪和塔吉特尚未對(duì)疫情帶來(lái)的潛在影響進(jìn)行量化評(píng)估,,但承認(rèn)受到影響的可能性很大。
對(duì)疫情的恐懼已促使很多消費(fèi)者開(kāi)始囤積清潔用品,、食品及其他生活必需品,。因此,不少像達(dá)樂(lè)一樣銷售食品和日用品的零售商本月銷量都有所增加:好事多門店遭到哄搶,;塔吉特首席執(zhí)行官布賴恩·康奈爾也表示,,上周店里出現(xiàn)了一些“瘋狂搶購(gòu)”的行為。
但加拉特提醒分析人士,,不要高估眼下客流量為達(dá)樂(lè)帶來(lái)的利益,。并指出,其中部分增長(zhǎng)只是提前銷售而已,?!芭c大部分囤積行為一樣,事情總有不好的一面,,”他說(shuō),。(財(cái)富中文網(wǎng))
譯者:胡萌琦
眼下,市場(chǎng)動(dòng)蕩不安,,人們對(duì)新冠疫情沖擊美國(guó)經(jīng)濟(jì)的擔(dān)憂也與日俱增,。但達(dá)樂(lè)公司卻表示,疫情爆發(fā)影響了人們的社交,,這一點(diǎn)卻有助于該公司業(yè)務(wù)增長(zhǎng),。
上周四,這家坐擁美國(guó)城鄉(xiāng)16278家門店的連鎖折扣公司公布了其連續(xù)30年的可比銷售額增長(zhǎng)報(bào)告,。并對(duì)2020年?duì)I收做出了樂(lè)觀預(yù)測(cè),。過(guò)去幾年里,達(dá)樂(lè)每年新增約1000家門店,。該公司2019年收入為278億美元,,他們預(yù)計(jì)2020年的凈銷售額將增長(zhǎng)7.5% - 8%。刨除最近新開(kāi)或關(guān)閉的門店外,,可比銷售額有望增長(zhǎng)2.5% - 3%,。
與此同時(shí),出于對(duì)新冠疫情及應(yīng)對(duì)措施對(duì)消費(fèi)影響的擔(dān)憂,,標(biāo)普500指數(shù)在下午的交易中下跌8%,。
但達(dá)樂(lè)高管對(duì)華爾街方面表示,由于旗下小門店多分布在距消費(fèi)者較近的位置,因此對(duì)那些希望少開(kāi)車,、不想去擁擠大型商場(chǎng)的人群就很有吸引力,。該公司首席執(zhí)行官托德·瓦索斯對(duì)那些正與疫情抗?fàn)幍娜吮硎就椋⒈硎荆?5%的美國(guó)家庭附近7英里內(nèi)都能找到達(dá)樂(lè)的店,。在門店選址上靠近消費(fèi)者,,利用有限貨架提供盡可能豐富、廉價(jià)的商品,,一直是這家連鎖企業(yè)的經(jīng)營(yíng)秘訣,。
據(jù)研究公司Kantar 2019年數(shù)據(jù),達(dá)樂(lè)約57%的顧客家庭年收入低于4.99萬(wàn)美元,,30%低于2.5萬(wàn)美元。
瓦索斯稱:“大家都不想去大賣場(chǎng),,我們就是你家門口的便利店,。”并預(yù)測(cè),,在此次疫情期及其后可能出現(xiàn)的經(jīng)濟(jì)放緩背景下,,達(dá)樂(lè)將從這類消費(fèi)者處獲取應(yīng)有的市場(chǎng)份額。
倘若事態(tài)的發(fā)展真如瓦索斯所言,,我們將再次看到2008年經(jīng)濟(jì)大衰退期,,及其后一段時(shí)間的消費(fèi)者反應(yīng):人們紛紛在折扣店尋找低價(jià)商品,為了省油而選擇就近購(gòu)物,。達(dá)樂(lè)公司正是在那段時(shí)期搶走了沃爾瑪?shù)氖袌?chǎng)份額,,成為最大贏家。過(guò)去10年,,達(dá)樂(lè)門店數(shù)量幾乎翻倍,,市場(chǎng)份額基本保持增長(zhǎng),并成為發(fā)展最快的零售商之一,。
雖然眼下處于供應(yīng)鏈緊張時(shí)期,,但達(dá)樂(lè)高管仍表示,無(wú)需對(duì)庫(kù)存方面存有擔(dān)憂,。瓦索斯承認(rèn),,部分來(lái)自中國(guó)的商品有可能出現(xiàn)到貨延遲問(wèn)題,不過(guò)達(dá)樂(lè)還有多條供貨渠道可以緩解這一問(wèn)題,。
盡管經(jīng)濟(jì)上存在諸多不確定因素,,達(dá)樂(lè)首席財(cái)務(wù)官約翰·加拉特仍認(rèn)為,疫情不會(huì)對(duì)公司業(yè)務(wù)或2020財(cái)年的業(yè)績(jī)?cè)斐蓪?shí)質(zhì)性影響,。相反,,達(dá)樂(lè)的競(jìng)爭(zhēng)對(duì)手沃爾瑪和塔吉特尚未對(duì)疫情帶來(lái)的潛在影響進(jìn)行量化評(píng)估,但承認(rèn)受到影響的可能性很大。
對(duì)疫情的恐懼已促使很多消費(fèi)者開(kāi)始囤積清潔用品,、食品及其他生活必需品,。因此,不少像達(dá)樂(lè)一樣銷售食品和日用品的零售商本月銷量都有所增加:好事多門店遭到哄搶,;塔吉特首席執(zhí)行官布賴恩·康奈爾也表示,上周店里出現(xiàn)了一些“瘋狂搶購(gòu)”的行為,。
但加拉特提醒分析人士,,不要高估眼下客流量為達(dá)樂(lè)帶來(lái)的利益。并指出,,其中部分增長(zhǎng)只是提前銷售而已,。“與大部分囤積行為一樣,,事情總有不好的一面,,”他說(shuō)。(財(cái)富中文網(wǎng))
譯者:胡萌琦
On a day of market turmoil thanks to growing anxiety about the impact of the coronavirus on the U.S. economy, Dollar General says the push for social distancing during the outbreak will likely boost its business.
The discount chain, with 16,278 stores in rural and suburban America, on Thursday reported its 30th straight year of comparable sales growth, and gave a bullish revenue forecast for 2020. Dollar General has added about 1,000 stores annually over the last few years. The company, which took in revenue of $27.8 billion in 2019, expects net sales growth of 7.5% to 8% in 2020, as well as an increase of 2.5% to 3% for comparable sales, which exclude new or recently closed stores.
Meanwhile, in afternoon trading, the S&P 500 was down 8% on fears of what the coronavirus, and the efforts to contain it, would do to consumer spending.
But Dollar General executives told Wall Street that the proximity of its small stores (typically 7,000-square-feet in size) to many shoppers, would be attractive for those looking to drive less and practice social distancing by avoiding large, crowded stores. CEO Todd Vasos, who expressed sympathy for people grappling with the outbreak, said that 75% of Americans live within seven miles of a Dollar General. The chain's secret sauce has long been to situate small stores close to shoppers and stock the shelves with a wide array of products in a limited number of sizes, all at very low prices.
Some 57% of Dollar General’s clientele live in households with income of less than $49,900, according to 2019 data from research firm Kantar, and 30% get by on less than $25,000.
"We're a small box shop close to your home," Vasos said. "They just don't want to travel to the big box [stores]," he added, predicting that "we'll get our fair share" of spending from such customers during this crisis and beyond if the economy slows.
If that plays out, it would be a repeat of consumers' reactions both during and right after 2008's Great Recession when people sought out the very low prices of dollar stores, and shopped closer to home to save on gas. Dollar General was one of that period's big winners, stealing market share from Walmart. While just about doubling its store count in the last decade, Dollar General has held on to much of those market share gains, remaining one of the fastest growing retailers.
Executives downplayed concerns about remaining fully stocked in a time of strain on its supply chain. Vasos allowed that there could be delays on some items originating in China but said Dollar General has a diversified set of vendors that mitigate the issue.
Despite all the uncertainty still swirling around the economy, Dollar General's finance chief John Garratt said he did not expect the pandemic to have a "material impact on our business or fiscal 2020 financial results." Competitors such as Walmart and Target have not quantified the potential impact of their business but allowed there is likely to be one.
Still, many retailers like Dollar General that sell staples and essentials have seen an increase in business this month with consumers buying up cleaning products, food, and other essentials. Costco stores have been mobbed, and Target's chief executive Brian Cornell said last week there had been some "aggressive shopping" at some of his stores.
Still, Garratt cautioned analysts against seeing too much of a boon in such visits to Dollar General, suggesting some of it is just sales being brought forward. "Like most stock-ups, there's always a backside to this," he said.