在奧巴馬政府時(shí)期一位前美國醫(yī)務(wù)總監(jiān)的指導(dǎo)下,愛彼迎正在為房東推出一套全新的清潔標(biāo)準(zhǔn),。
這項(xiàng)“強(qiáng)化清潔行動(dòng)”可歸納為兩項(xiàng)預(yù)防措施,,當(dāng)取消因疫情實(shí)施的“就地避難令”和旅行業(yè)復(fù)蘇后,希望能讓房客安心入住,,也為房東提供資源,。
“我們從諸多跡象看到,新冠大流行將重塑消費(fèi)者的需求和偏好,,我們也聽到了房東群體的反饋,,他們關(guān)心并需要更多資源,”愛彼迎的一位發(fā)言人告訴《財(cái)富》雜志,?!拔覀兿嘈牛趷郾擞峁┑闹笇?dǎo)和資源支持下,,參加‘強(qiáng)化清潔行動(dòng)’將成為房東向房客展示他們重視清潔衛(wèi)生的最佳方式,。”
作為該行動(dòng)的第一項(xiàng)措施,,清潔規(guī)程概述了家中每個(gè)房間的清潔程序,提供了預(yù)防新冠病毒的具體信息,。其中,,針對(duì)新冠病毒的指引包括:設(shè)定出租等待期、使用個(gè)人防護(hù)裝備(口罩和手套),、在物體表面使用監(jiān)管部門批準(zhǔn)的消毒劑和擺放洗手液等,。房客可在Airbnb的房源中搜索遵守規(guī)程的民宿。
第二個(gè)新功能被稱為“預(yù)訂緩沖期”,,幫助房東在兩次出租之間留出房源空置期,。房東可承諾,前后接待兩批房客之間必須相隔一段時(shí)間,,除了打掃衛(wèi)生,,房間里不會(huì)有其他活動(dòng)。該功能會(huì)自動(dòng)拒絕在此期間的預(yù)訂,,目前間隔時(shí)間設(shè)置為72小時(shí),。這一概念最初來自愛彼迎發(fā)起的“為前線人員提供住宿”計(jì)劃,通過該計(jì)劃,,世界各地的房東已經(jīng)為醫(yī)務(wù)人員和急救人員提供了超過20萬個(gè)住處,。
雖然這一行動(dòng)純屬自愿加入性質(zhì),但愛彼迎相信,,即便僅僅是為了贏得房客的好評(píng),,大部分房東都會(huì)遵守行動(dòng)政策和要求,,因?yàn)樵谌魏螘r(shí)候,評(píng)論對(duì)房東吸引房客都至關(guān)重要,。
該公司的清潔規(guī)程參考了美國疾控中心公布的標(biāo)準(zhǔn),,以及前醫(yī)務(wù)總監(jiān)維韋克·穆爾蒂博士的建議。穆爾蒂曾領(lǐng)導(dǎo)美國應(yīng)對(duì)埃博拉病毒和寨卡疫情,,他在一份聲明中表示:“作為一個(gè)社會(huì),,我們需要遵守公共衛(wèi)生官員提出的社交距離建議,同時(shí)也要想辦法維持和加強(qiáng)人與人之間的聯(lián)系,。”
在疫情大流行期間,愛彼迎只能算是勉強(qiáng)維持了財(cái)務(wù)健康,。從各項(xiàng)商業(yè)預(yù)測和對(duì)公司高管的采訪可看出,,公司前景將從形勢嚴(yán)峻進(jìn)一步陷入“末日危機(jī)”。新冠病毒來襲之前,,這家總部位于舊金山的公司的財(cái)務(wù)健康狀況就已經(jīng)面臨著問題,,雖然清潔規(guī)程似乎暗示著隧道盡頭的一絲曙光,但無論是商務(wù)出行還是休閑旅行,,任何類型的旅行估計(jì)在2020年都不會(huì)出現(xiàn)反彈,。
盡管如此,愛彼迎仍表示已經(jīng)看到了回暖跡象,,稱本地和長租預(yù)訂都在增加,。該公司目前在220多個(gè)國家開展業(yè)務(wù)?!奥眯兄械娘L(fēng)險(xiǎn)永遠(yuǎn)都不可能完全消除,,人們對(duì)于新冠病毒的認(rèn)識(shí)也在不斷加深,”公司發(fā)言人表示,?!拔覀兿嘈牛坏┤∠蛹伊睢驮试S安全外出,,人們就會(huì)想要再次出行,,只是大家的健康衛(wèi)生意識(shí)會(huì)更強(qiáng)?!?/p>
除了清潔行動(dòng),,愛彼迎還采取了其他措施保護(hù)房東利益。據(jù)報(bào)道,,該公司的三名聯(lián)合創(chuàng)始人在今年3月與幾位國會(huì)議員進(jìn)行了交談,,至少會(huì)確保美國房東(通常以個(gè)人業(yè)主身份報(bào)稅)有資格申請(qǐng)小企業(yè)管理局的緊急貸款。(財(cái)富中文網(wǎng))
譯者:Emily
在奧巴馬政府時(shí)期一位前美國醫(yī)務(wù)總監(jiān)的指導(dǎo)下,愛彼迎正在為房東推出一套全新的清潔標(biāo)準(zhǔn),。
這項(xiàng)“強(qiáng)化清潔行動(dòng)”可歸納為兩項(xiàng)預(yù)防措施,,當(dāng)取消因疫情實(shí)施的“就地避難令”和旅行業(yè)復(fù)蘇后,希望能讓房客安心入住,,也為房東提供資源,。
“我們從諸多跡象看到,新冠大流行將重塑消費(fèi)者的需求和偏好,,我們也聽到了房東群體的反饋,,他們關(guān)心并需要更多資源,”愛彼迎的一位發(fā)言人告訴《財(cái)富》雜志,?!拔覀兿嘈牛趷郾擞峁┑闹笇?dǎo)和資源支持下,,參加‘強(qiáng)化清潔行動(dòng)’將成為房東向房客展示他們重視清潔衛(wèi)生的最佳方式,。”
作為該行動(dòng)的第一項(xiàng)措施,,清潔規(guī)程概述了家中每個(gè)房間的清潔程序,,提供了預(yù)防新冠病毒的具體信息。其中,,針對(duì)新冠病毒的指引包括:設(shè)定出租等待期,、使用個(gè)人防護(hù)裝備(口罩和手套)、在物體表面使用監(jiān)管部門批準(zhǔn)的消毒劑和擺放洗手液等,。房客可在Airbnb的房源中搜索遵守規(guī)程的民宿,。
第二個(gè)新功能被稱為“預(yù)訂緩沖期”,幫助房東在兩次出租之間留出房源空置期,。房東可承諾,,前后接待兩批房客之間必須相隔一段時(shí)間,除了打掃衛(wèi)生,,房間里不會(huì)有其他活動(dòng),。該功能會(huì)自動(dòng)拒絕在此期間的預(yù)訂,目前間隔時(shí)間設(shè)置為72小時(shí),。這一概念最初來自愛彼迎發(fā)起的“為前線人員提供住宿”計(jì)劃,,通過該計(jì)劃,世界各地的房東已經(jīng)為醫(yī)務(wù)人員和急救人員提供了超過20萬個(gè)住處,。
雖然這一行動(dòng)純屬自愿加入性質(zhì),,但愛彼迎相信,即便僅僅是為了贏得房客的好評(píng),,大部分房東都會(huì)遵守行動(dòng)政策和要求,,因?yàn)樵谌魏螘r(shí)候,,評(píng)論對(duì)房東吸引房客都至關(guān)重要。
該公司的清潔規(guī)程參考了美國疾控中心公布的標(biāo)準(zhǔn),,以及前醫(yī)務(wù)總監(jiān)維韋克·穆爾蒂博士的建議,。穆爾蒂曾領(lǐng)導(dǎo)美國應(yīng)對(duì)埃博拉病毒和寨卡疫情,他在一份聲明中表示:“作為一個(gè)社會(huì),,我們需要遵守公共衛(wèi)生官員提出的社交距離建議,,同時(shí)也要想辦法維持和加強(qiáng)人與人之間的聯(lián)系?!?/p>
在疫情大流行期間,,愛彼迎只能算是勉強(qiáng)維持了財(cái)務(wù)健康。從各項(xiàng)商業(yè)預(yù)測和對(duì)公司高管的采訪可看出,,公司前景將從形勢嚴(yán)峻進(jìn)一步陷入“末日危機(jī)”,。新冠病毒來襲之前,這家總部位于舊金山的公司的財(cái)務(wù)健康狀況就已經(jīng)面臨著問題,,雖然清潔規(guī)程似乎暗示著隧道盡頭的一絲曙光,,但無論是商務(wù)出行還是休閑旅行,,任何類型的旅行估計(jì)在2020年都不會(huì)出現(xiàn)反彈,。
盡管如此,愛彼迎仍表示已經(jīng)看到了回暖跡象,,稱本地和長租預(yù)訂都在增加,。該公司目前在220多個(gè)國家開展業(yè)務(wù)?!奥眯兄械娘L(fēng)險(xiǎn)永遠(yuǎn)都不可能完全消除,,人們對(duì)于新冠病毒的認(rèn)識(shí)也在不斷加深,”公司發(fā)言人表示,?!拔覀兿嘈牛坏┤∠蛹伊睢驮试S安全外出,,人們就會(huì)想要再次出行,,只是大家的健康衛(wèi)生意識(shí)會(huì)更強(qiáng)?!?/p>
除了清潔行動(dòng),,愛彼迎還采取了其他措施保護(hù)房東利益。據(jù)報(bào)道,,該公司的三名聯(lián)合創(chuàng)始人在今年3月與幾位國會(huì)議員進(jìn)行了交談,,至少會(huì)確保美國房東(通常以個(gè)人業(yè)主身份報(bào)稅)有資格申請(qǐng)小企業(yè)管理局的緊急貸款。(財(cái)富中文網(wǎng))
譯者:Emily
Airbnb is pushing out a new set of cleanliness standards for hosts, developed with guidance from a former U.S. surgeon general in the Obama administration.
The Enhanced Cleaning Initiative boils down to two prevention measures, both of which are meant to provide assurance to guests and tools for hosts once shelter-in-place mandates owing to the spread of COVID-19 are lifted and travel can resume.
“We have seen signals that the COVID-19 pandemic will shape consumer needs and preferences and heard feedback from our host community that they care about and want more resources,” an Airbnb spokesperson tells Fortune. “We believe that enrolling in our Enhanced Cleaning Initiative, with guidance and resources provided by Airbnb, is the best way for hosts to show guests that they take cleanliness and sanitization seriously.”
The first is a cleaning protocol, outlining procedures on how to clean every room in a home, with specific information on COVID-19 prevention. Coronavirus-specific guidance includes instituting a waiting period before entering the home, use of personal protective equipment (masks and gloves), and the use of disinfectants on surfaces and hand sanitizers that are approved by regulatory authorities. Guests will be able to search for Airbnb listings that subscribe to the regulations.
The second is a new feature called Booking Buffer, enabling hosts to establish a vacancy period between stays. Hosts can commit to keeping their residences empty for a set period in between stays, with no activity other than cleaning. Reservations will be automatically blocked during that time frame, currently set at 72 hours. This concept was first conceived for Airbnb’s Frontline Stays project, through which hosts have offered over 200,000 places for medical workers and first responders around the world.
The initiative is entirely optional, but Airbnb believes most of its hosts will comply with the policies and requirements of the program—if only to stand out among the robust guest reviews that are crucial for hosts to attract guests at any point in time.
The homestay company’s cleaning standards were informed by the U.S. Centers for Disease Control and Prevention’s published standards as well as counsel from former surgeon general Dr. Vivek Murthy, who previously led U.S. responses to the Ebola and Zika outbreaks. “As a society, we need to observe the physical distancing recommendations made by public health officials while finding ways to preserve and strengthen human connection,” Murthy said in a statement.
Airbnb’s financial health during the pandemic has been touch and go at best, with business forecasts and interviews with company executives projecting an outlook from grim to apocalyptic. The San Francisco–based company’s bottom line had already been hurting before COVID-19 struck, and while the cleaner standards protocol suggests a hint of light at the end of the tunnel, travel of any kind—business or pleasure—is not expected to rebound in 2020.
Nevertheless, Airbnb, which operates in more than 220 countries, says it has already seen signs of upticks, including increases in local and long-term stays. “Risk in travel can never be fully eliminated, and the knowledge around COVID-19 is still evolving,” says the company spokesperson. “We’re confident that once stay-at-home orders are lifted and it is safe to travel again, people will want to travel again, but with greater awareness for health and cleanliness considerations.”
Beyond cleanliness, Airbnb has taken other steps to protect its hosts. In March, the company’s three cofounders reportedly spoke with several members of Congress to ensure at least U.S. hosts—who often file their taxes as sole proprietors—would be eligible to apply for Small Business Administration emergency loans.