全球智能手機銷量遭遇史上最嚴重下滑
Aaron Pressman
2020-06-04
圖片來源：Apple-store
新冠疫情肆虐,，全球無線運營商不斷關閉店面,。市場調(diào)研機構Gartner發(fā)布的報告顯示，今年一季度智能手機銷量驟減,，同比降幅達20%,，也是有記錄以來跌幅最嚴重的一次。
Gartner高級研究分析師安舒爾?古普塔表示,，“新冠疫情導致全球智能手機市場出現(xiàn)了有史以來最嚴重的下滑,。大多數(shù)中國廠商和蘋果公司都受到重創(chuàng),，因為設在中國的工廠暫時關閉，疫情中消費者的支出也在減少,?！?
該報告跟其他調(diào)研得到的數(shù)據(jù)一樣，都顯示疫情期間手機銷量大幅下滑,。 國際數(shù)據(jù)公司（IDC）表示,，一季度從制造商到零售商的手機出貨量下降了12%，蘋果公司報告稱,，上季度 iPhone 銷售收入下降了7%,。不過疫情期間筆記本電腦等硬件銷售業(yè)績亮眼，因為越來越多的人要購置設備居家辦公,。
Gartner調(diào)研數(shù)據(jù)還顯示,，在三大智能手機銷售商中，三星出貨5500萬部,，同比下降23%; 華為出貨4200萬部,，同比下降27%; 蘋果出貨4100萬部，同比下降8%,。智能手機全行業(yè)出貨2.99億部,，同比下降20%。
中國手機制造商華為手機銷量下降幅度最大,，因為除疫情之外,，華為還受到美國軟、硬件供貨商,，尤其是谷歌“斷供”造成的沖擊,。
古普塔點評說，“華為這一年將充滿挑戰(zhàn),。華為開發(fā)了移動服務（HMS）生態(tài)系統(tǒng),，但無法下載流行的谷歌應用也無法連接谷歌應用商店，就不太可能在國際市場上吸引智能手機新用戶,?！?
三星的銷量下滑也很明顯，2月新款 Galaxy S20系列手機剛亮相,，3月份就開始打折促銷了,。（財富中文網(wǎng)）
譯者：梁宇
審校：夏林
新冠疫情肆虐，全球無線運營商不斷關閉店面,。市場調(diào)研機構Gartner發(fā)布的報告顯示,，今年一季度智能手機銷量驟減，同比降幅達20%,，也是有記錄以來跌幅最嚴重的一次,。
Gartner高級研究分析師安舒爾?古普塔表示,，“新冠疫情導致全球智能手機市場出現(xiàn)了有史以來最嚴重的下滑。大多數(shù)中國廠商和蘋果公司都受到重創(chuàng),，因為設在中國的工廠暫時關閉,，疫情中消費者的支出也在減少?！?
該報告跟其他調(diào)研得到的數(shù)據(jù)一樣,，都顯示疫情期間手機銷量大幅下滑。 國際數(shù)據(jù)公司（IDC）表示,，一季度從制造商到零售商的手機出貨量下降了12%,，蘋果公司報告稱，上季度 iPhone 銷售收入下降了7%,。不過疫情期間筆記本電腦等硬件銷售業(yè)績亮眼,，因為越來越多的人要購置設備居家辦公。
Gartner調(diào)研數(shù)據(jù)還顯示,，在三大智能手機銷售商中,，三星出貨5500萬部，同比下降23%; 華為出貨4200萬部,，同比下降27%; 蘋果出貨4100萬部,，同比下降8%。智能手機全行業(yè)出貨2.99億部,，同比下降20%,。
中國手機制造商華為手機銷量下降幅度最大,，因為除疫情之外,，華為還受到美國軟、硬件供貨商,，尤其是谷歌“斷供”造成的沖擊,。
古普塔點評說，“華為這一年將充滿挑戰(zhàn),。華為開發(fā)了移動服務（HMS）生態(tài)系統(tǒng),，但無法下載流行的谷歌應用也無法連接谷歌應用商店，就不太可能在國際市場上吸引智能手機新用戶,?！?
三星的銷量下滑也很明顯，2月新款 Galaxy S20系列手機剛亮相,，3月份就開始打折促銷了,。（財富中文網(wǎng)）
譯者：梁宇
審校：夏林
Smartphone sales plunged 20% in the first quarter from a year earlier, the sharpest decline on record, according to market tracker Gartner, as the global pandemic forced wireless carriers to shutter stores worldwide.
“The coronavirus pandemic caused the global smartphone market to experience its worst decline ever,” Anshul Gupta, senior research analyst at Gartner, said in a statement. “Most of the leading Chinese manufacturers and Apple were severely impacted by the temporary closures of their factories in China and reduced consumer spending due to the global shelter-in-place.”
The report is consistent with data from other sources, all of which showed a huge drop in phone sales during the COVID-19 outbreak. IDC said first-quarter phone shipments from manufacturers to retailers dropped 12%, and Apple reported its revenue from iPhone sales fell 7% last quarter. Some other hardware categories, like laptops, have held up better during the pandemic as more people needed to buy gear to work from home.
Among the three largest smartphone sellers, Samsung saw the number of phones it sold shrink 23% to 55 million, Huawei’s sales fell 27% to 42 million, and Apple’s sales dropped 8% to 41 million, according to Gartner. Industrywide, phone sales dropped 20% to 299 million devices.
Chinese phonemaker Huawei, which suffered the largest drop, is also being hurt by U.S. efforts to cut off its access to American hardware and software suppliers, particularly Google.
“Huawei will have a challenging year,” Gupta says. “It has developed the Huawei Mobile Service ecosystem, but with the lack of popular Google apps and Google Play store, Huawei is unlikely to attract new smartphone buyers in international markets.”
Samsung’s decline was also significant as its new line of Galaxy S20 phones debuted in February and went on sale in March.
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