
玩具制造商樂(lè)高(Lego)的一名發(fā)言人向《財(cái)富》雜志表示,,該公司已暫停全線產(chǎn)品的數(shù)字廣告,。此前有報(bào)道稱,上周喬治?弗洛伊德在被警方羈押期間死亡后,,樂(lè)高已停止投放警察主題和白宮建筑系列拼搭積木的廣告,。
行業(yè)出版物《玩具書》(The Toy Book)獲得的一封電子郵件顯示,樂(lè)高本周向旗下公司發(fā)出通知,,要求撤下并停止對(duì)警察,、消防隊(duì)和白宮建筑拼搭積木的廣告營(yíng)銷。
樂(lè)高發(fā)言人在回應(yīng)時(shí)澄清說(shuō),,公司已于本周早些時(shí)候暫停了全線產(chǎn)品在美國(guó)的“全部數(shù)字廣告”,,“包括在此時(shí)推廣營(yíng)銷可能被公眾認(rèn)為麻木冷漠的內(nèi)容”,并要求分支公司也采取同樣做法,。樂(lè)高計(jì)劃下周重啟其產(chǎn)品營(yíng)銷,。
該發(fā)言人補(bǔ)充說(shuō),樂(lè)高沒(méi)有從實(shí)體店或網(wǎng)店中下架任何積木玩具,,稱該公司下架了相關(guān)產(chǎn)品的報(bào)道是“不實(shí)報(bào)道”,。
“一代又一代的孩子都喜歡玩我們的樂(lè)高警察和消防員小人仔,他們是樂(lè)高的城市主題中的常見(jiàn)元素,,一直都存在于我們的產(chǎn)品目錄中,。”這位發(fā)言人表示,,“這些產(chǎn)品上周可以買到,,也將一直向我們的粉絲出售,。”
上周弗洛伊德之死引發(fā)了全國(guó)范圍的示威游行,,引起了人們對(duì)全國(guó)各地警察不當(dāng)對(duì)待黑人社區(qū)的高度關(guān)注,。特朗普政府對(duì)抗議活動(dòng)的應(yīng)對(duì)措施也充滿爭(zhēng)議。周一,,防暴警察在白宮外強(qiáng)力驅(qū)散了一場(chǎng)看上去非常和平的抗議活動(dòng),。
“我們與黑人社區(qū)站在一起,反對(duì)種族主義和不平等,,”該發(fā)言人表示,,并指出樂(lè)高計(jì)劃向“致力于為黑人兒童提供支持以及對(duì)兒童進(jìn)行種族平等教育”的組織捐贈(zèng)400萬(wàn)美元。
譯者:Agatha
玩具制造商樂(lè)高(Lego)的一名發(fā)言人向《財(cái)富》雜志表示,,該公司已暫停全線產(chǎn)品的數(shù)字廣告,。此前有報(bào)道稱,上周喬治?弗洛伊德在被警方羈押期間死亡后,,樂(lè)高已停止投放警察主題和白宮建筑系列拼搭積木的廣告,。
行業(yè)出版物《玩具書》(The Toy Book)獲得的一封電子郵件顯示,樂(lè)高本周向旗下公司發(fā)出通知,,要求撤下并停止對(duì)警察,、消防隊(duì)和白宮建筑拼搭積木的廣告營(yíng)銷。
樂(lè)高發(fā)言人在回應(yīng)時(shí)澄清說(shuō),,公司已于本周早些時(shí)候暫停了全線產(chǎn)品在美國(guó)的“全部數(shù)字廣告”,,“包括在此時(shí)推廣營(yíng)銷可能被公眾認(rèn)為麻木冷漠的內(nèi)容”,并要求分支公司也采取同樣做法,。樂(lè)高計(jì)劃下周重啟其產(chǎn)品營(yíng)銷,。
該發(fā)言人補(bǔ)充說(shuō),樂(lè)高沒(méi)有從實(shí)體店或網(wǎng)店中下架任何積木玩具,,稱該公司下架了相關(guān)產(chǎn)品的報(bào)道是“不實(shí)報(bào)道”,。
“一代又一代的孩子都喜歡玩我們的樂(lè)高警察和消防員小人仔,他們是樂(lè)高的城市主題中的常見(jiàn)元素,,一直都存在于我們的產(chǎn)品目錄中,。”這位發(fā)言人表示,,“這些產(chǎn)品上周可以買到,,也將一直向我們的粉絲出售?!?
上周弗洛伊德之死引發(fā)了全國(guó)范圍的示威游行,,引起了人們對(duì)全國(guó)各地警察不當(dāng)對(duì)待黑人社區(qū)的高度關(guān)注。特朗普政府對(duì)抗議活動(dòng)的應(yīng)對(duì)措施也充滿爭(zhēng)議,。周一,,防暴警察在白宮外強(qiáng)力驅(qū)散了一場(chǎng)看上去非常和平的抗議活動(dòng),。
“我們與黑人社區(qū)站在一起,反對(duì)種族主義和不平等,,”該發(fā)言人表示,,并指出樂(lè)高計(jì)劃向“致力于為黑人兒童提供支持以及對(duì)兒童進(jìn)行種族平等教育”的組織捐贈(zèng)400萬(wàn)美元。
譯者:Agatha
Toymaker Lego has temporarily paused the digital marketing of all products, a company spokesperson told Fortune, after reports that it had stopped advertising toy construction sets featuring police-themed pieces and the White House in the wake of George Floyd's death last week while in police custody.
According to an email obtained by trade publication The Toy Book, Lego reached out to affiliates this week requesting that they remove and cease marketing products featuring an array of police-themed pieces, as well as fire department-themed pieces and representations of the White House.
When reached for comment, the Lego spokesperson clarified that the company had paused “all digital marketing” of its products in the U.S. beginning earlier this week, “including content that could be perceived insensitive if promoted at this time,” and had asked affiliates to do the same. Lego plans to restart marketing its products next week.
Lego has not removed any of its toy construction sets from store shelves or its online store, the spokesperson added, describing reports that it had done so as “false.”
“Generations of children have loved playing with our Lego police and firefighter sets, which can often be found in our Lego City line and is a constant in our collection,” the spokesperson said. “These were available last week and will always be available to our fans.”
Floyd’s death last week sparked nationwide protests that have brought attention to the treatment of the black community by police departments across the country. The Trump administration’s response to those protests has also proven controversial, after riot police forcefully broke up a seemingly peaceful protest outside of the White House on Monday.
“We stand with the black community against racism and inequality,” the Lego spokesperson said, noting that the company plans to donate $4 million to organizations “dedicated to supporting black children and educating all children about racial equality.”