傳樂高下架警察,、消防隊和白宮主題產(chǎn)品，回應(yīng)：謠言,！
Rey Mashayekhi
2020-06-09
圖片來源：GettyImages
玩具制造商樂高(Lego)的一名發(fā)言人向《財富》雜志表示，該公司已暫停全線產(chǎn)品的數(shù)字廣告,。此前有報道稱，上周喬治?弗洛伊德在被警方羈押期間死亡后,，樂高已停止投放警察主題和白宮建筑系列拼搭積木的廣告,。
行業(yè)出版物《玩具書》(The Toy Book)獲得的一封電子郵件顯示，樂高本周向旗下公司發(fā)出通知,，要求撤下并停止對警察,、消防隊和白宮建筑拼搭積木的廣告營銷,。
樂高發(fā)言人在回應(yīng)時澄清說，公司已于本周早些時候暫停了全線產(chǎn)品在美國的“全部數(shù)字廣告”,，“包括在此時推廣營銷可能被公眾認(rèn)為麻木冷漠的內(nèi)容”,，并要求分支公司也采取同樣做法。樂高計劃下周重啟其產(chǎn)品營銷,。
該發(fā)言人補(bǔ)充說,，樂高沒有從實體店或網(wǎng)店中下架任何積木玩具,，稱該公司下架了相關(guān)產(chǎn)品的報道是“不實報道”。
“一代又一代的孩子都喜歡玩我們的樂高警察和消防員小人仔,，他們是樂高的城市主題中的常見元素,，一直都存在于我們的產(chǎn)品目錄中?！边@位發(fā)言人表示,，“這些產(chǎn)品上周可以買到，也將一直向我們的粉絲出售,?！?
上周弗洛伊德之死引發(fā)了全國范圍的示威游行，引起了人們對全國各地警察不當(dāng)對待黑人社區(qū)的高度關(guān)注,。特朗普政府對抗議活動的應(yīng)對措施也充滿爭議,。周一,，防暴警察在白宮外強(qiáng)力驅(qū)散了一場看上去非常和平的抗議活動。
“我們與黑人社區(qū)站在一起,，反對種族主義和不平等,，”該發(fā)言人表示，并指出樂高計劃向“致力于為黑人兒童提供支持以及對兒童進(jìn)行種族平等教育”的組織捐贈400萬美元,。
譯者：Agatha
玩具制造商樂高(Lego)的一名發(fā)言人向《財富》雜志表示，該公司已暫停全線產(chǎn)品的數(shù)字廣告,。此前有報道稱,，上周喬治?弗洛伊德在被警方羈押期間死亡后，樂高已停止投放警察主題和白宮建筑系列拼搭積木的廣告,。
行業(yè)出版物《玩具書》(The Toy Book)獲得的一封電子郵件顯示,，樂高本周向旗下公司發(fā)出通知,，要求撤下并停止對警察、消防隊和白宮建筑拼搭積木的廣告營銷,。
樂高發(fā)言人在回應(yīng)時澄清說,，公司已于本周早些時候暫停了全線產(chǎn)品在美國的“全部數(shù)字廣告”，“包括在此時推廣營銷可能被公眾認(rèn)為麻木冷漠的內(nèi)容”,，并要求分支公司也采取同樣做法。樂高計劃下周重啟其產(chǎn)品營銷,。
該發(fā)言人補(bǔ)充說,，樂高沒有從實體店或網(wǎng)店中下架任何積木玩具，稱該公司下架了相關(guān)產(chǎn)品的報道是“不實報道”,。
“一代又一代的孩子都喜歡玩我們的樂高警察和消防員小人仔,，他們是樂高的城市主題中的常見元素，一直都存在于我們的產(chǎn)品目錄中,。”這位發(fā)言人表示,，“這些產(chǎn)品上周可以買到,，也將一直向我們的粉絲出售?！?
上周弗洛伊德之死引發(fā)了全國范圍的示威游行,，引起了人們對全國各地警察不當(dāng)對待黑人社區(qū)的高度關(guān)注。特朗普政府對抗議活動的應(yīng)對措施也充滿爭議,。周一,，防暴警察在白宮外強(qiáng)力驅(qū)散了一場看上去非常和平的抗議活動,。
“我們與黑人社區(qū)站在一起，反對種族主義和不平等,，”該發(fā)言人表示,，并指出樂高計劃向“致力于為黑人兒童提供支持以及對兒童進(jìn)行種族平等教育”的組織捐贈400萬美元,。
譯者：Agatha
Toymaker Lego has temporarily paused the digital marketing of all products, a company spokesperson told Fortune, after reports that it had stopped advertising toy construction sets featuring police-themed pieces and the White House in the wake of George Floyd's death last week while in police custody.
According to an email obtained by trade publication The Toy Book, Lego reached out to affiliates this week requesting that they remove and cease marketing products featuring an array of police-themed pieces, as well as fire department-themed pieces and representations of the White House.
When reached for comment, the Lego spokesperson clarified that the company had paused “all digital marketing” of its products in the U.S. beginning earlier this week, “including content that could be perceived insensitive if promoted at this time,” and had asked affiliates to do the same. Lego plans to restart marketing its products next week.
Lego has not removed any of its toy construction sets from store shelves or its online store, the spokesperson added, describing reports that it had done so as “false.”
“Generations of children have loved playing with our Lego police and firefighter sets, which can often be found in our Lego City line and is a constant in our collection,” the spokesperson said. “These were available last week and will always be available to our fans.”
Floyd’s death last week sparked nationwide protests that have brought attention to the treatment of the black community by police departments across the country. The Trump administration’s response to those protests has also proven controversial, after riot police forcefully broke up a seemingly peaceful protest outside of the White House on Monday.
“We stand with the black community against racism and inequality,” the Lego spokesperson said, noting that the company plans to donate $4 million to organizations “dedicated to supporting black children and educating all children about racial equality.”
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