上周四美國國會召開的反壟斷聽證會,,標志著美國政府在是否應(yīng)該監(jiān)管以及應(yīng)該如何監(jiān)管大型科技企業(yè)的問題上邁出了重要一步,。不過從聽證會上提出的問題來看,議員們很可能將注意力放在了一些錯誤的問題上,。
受疫情影響,,美國的經(jīng)濟衰退愈演愈烈,失業(yè)率持續(xù)飆升,,然而蘋果,、谷歌、臉書和亞馬遜等大型科技公司的業(yè)績卻比以往任何時候都要好,。蘋果的市值已經(jīng)超過了1.9萬億美元,,而光是2020年以來,亞馬遜的股票就增長了63%,,市值也達到了驚人的1.6萬億美元,。目前,美國四大科技公司的市值總計已達5萬億美元,,占標普500企業(yè)的近五分之一,。而且更重要的是,它們對社會的方方面面都產(chǎn)生了前所未有的影響,。
在周四的聽證會上,,有些議員質(zhì)疑,四大科技公司是否在利用收并購手段消滅競爭對手,,或者是否在用收并購活動鞏固其市場力量,,以達到對市場的壟斷性控制地位,。Stratechery網(wǎng)站的本·湯普森稱,臉書收購Instagram是“過去十年監(jiān)管領(lǐng)域的最大失敗”,。收并購問題成為聽證會上的核心議題也是很自然的,因為美國司法部,、聯(lián)邦貿(mào)易委員會等監(jiān)管部門都有通過監(jiān)管收并購活動來反壟斷的經(jīng)驗,。
雖然如此,但過度關(guān)注收并購問題仍然是一個錯誤——尤其是美國就業(yè)市場正處于“大蕭條”以來最疲軟的時期,,如果制訂過于激進的反收并購政策,,對市場進行過度修正,由此帶來的風險將遠遠超過Instagram這個孤例的負面影響,。
科技界的收并購活動包含了很多種交易,。有些收并購活動的規(guī)模比較小(比如一些瀕臨倒閉的公司,,收購這些公司主要是為了它的員工,,通常是工程師)。雖然能夠獲得媒體關(guān)注的,,只有那些交易額達幾十億美元的收購案,,但這些小規(guī)模的收購活動才是市場的主流。此外還有很多中等規(guī)模的收購,,它們有時甚至可以給初創(chuàng)公司及其員工創(chuàng)造堅實的甚至出色的業(yè)績,。2018年,美國一共有779起由風投支持的收并購交易,,其交易額的中位數(shù)為1.05億美元,。
可以肯定的說,所有風投資本家和想方設(shè)法拉風投的創(chuàng)業(yè)者,,他們的目標都是IPO,。IPO可以給所有人(員工、創(chuàng)始人和投資人)帶來最理想的回報,,也能創(chuàng)造最多的工作機會,。但大多數(shù)企業(yè)永遠也無法達到上市公司的規(guī)模,去年幾家科技公司的IPO遇冷就是例子,。另外,,從美國當前的監(jiān)管環(huán)境來看,上市對企業(yè)規(guī)模的要求也越來越高,。這就是為什么在過去幾年里,,美國每年IPO的公司數(shù)量平均只有2000年以前的一半。毫不奇怪,,如今美國上市公司的總數(shù)大概也只有20年前的一半,。
企業(yè)上市的難度越大,,收并購就越容易成為創(chuàng)業(yè)者承擔風險的動力,以及風投家給創(chuàng)業(yè)者注資的動力,。如果政府對收并購活動實施限制,,進而影響了企業(yè)的財務(wù)回報,那么科技界的生態(tài)就會受到影響,,吸引到的創(chuàng)業(yè)者和資本就會減少,。企業(yè)界的很多收并購活動,恰恰是由監(jiān)管機構(gòu)想要限制的那些大公司發(fā)起的,,哪怕這些公司最終沒有完成收購,,他們通常也參與了競標,從而為創(chuàng)業(yè)者和風投家?guī)砹朔e極的結(jié)果,。由于創(chuàng)業(yè)的失敗率是很高的,,創(chuàng)業(yè)者和他們的創(chuàng)業(yè)團隊必須有潛在的巨大利益,才能激勵他們承擔如此巨大的創(chuàng)業(yè)風險,。換言之,,如果靠限制大公司的收并購活動來鼓勵競爭,則反而可能不利于競爭,。
因此,,我建議采取以下措施,既有益于創(chuàng)造公平的競爭環(huán)境,,又不會剝奪創(chuàng)業(yè)者靠被收購而退出的權(quán)利,。
開放數(shù)據(jù)遷移
大型科技公司的權(quán)力,很大程度上來自他們積累的大量用戶數(shù)據(jù),,這些數(shù)據(jù)使他們能夠提供更有針對性的服務(wù)和結(jié)果,,最終實現(xiàn)用戶“鎖定”。聯(lián)合廣場風投(Union Square Ventures)的尼克?格羅斯曼表示,,應(yīng)該賦予用戶對自己的社交數(shù)據(jù),、財務(wù)數(shù)據(jù)和健康數(shù)據(jù)的控制權(quán),使用戶可以自由地將他們的數(shù)據(jù)遷移到其他服務(wù),,這樣將有助于促進市場公平,,鼓勵創(chuàng)業(yè)者的創(chuàng)新和競爭。換句話說,,就是“打破數(shù)據(jù),,而不是打破公司?!?/p>
鼓勵跨平臺交互
如今,,無數(shù)創(chuàng)業(yè)公司賴以生存的平臺和受眾,基本上都掌控在幾家大型科技公司手里,。比如,,iPhone用戶只能通過蘋果的應(yīng)用商店下載軟件,,應(yīng)用開發(fā)者如果想在蘋果應(yīng)用商店賣軟件,無一例外地都要向蘋果支付高額分成,。在控制這些平臺的同時,,大型科技公司也在監(jiān)控著這些平臺上的數(shù)據(jù),他們能夠發(fā)現(xiàn)哪些產(chǎn)品有吸引力,,并且復制它們,。因此,我們應(yīng)該鼓勵跨平臺交互,,并且在必要時建立“長城”,防止大型科技公司利用數(shù)據(jù)和平臺上的優(yōu)勢開展不公平競爭,,以此削弱這些大型數(shù)據(jù)公司的“數(shù)據(jù)守門人”地位,。
降低企業(yè)上市難度
美國的《薩班斯-奧克斯利法案》和《多德-弗蘭克法案》給企業(yè)上市設(shè)置了很多阻礙,美國國會可以放松其中一些財務(wù),、會計和法律等方面的限制,。上市公司數(shù)量的增多,也必然會給這些占市場主導地位的公司帶來更多的競爭,。
這些復雜的問題是沒有簡單的答案的,。監(jiān)管機構(gòu)很有可能增設(shè)重重壁壘,使創(chuàng)業(yè)公司幾乎無法參與競爭,,從而進一步鞏固這些大型科技公司的壟斷地位,。不得不說,這種風險始終都是存在的,。好在監(jiān)管機構(gòu)已經(jīng)表態(tài)稱,,他們有興趣聽取風險和創(chuàng)業(yè)公司領(lǐng)導者的意見,不管是通過直接對話,,還是通過與全美風險投資協(xié)會(National Venture Capital Association)等組織的對話,。
美國良好的創(chuàng)新生態(tài)并不是天上掉下來的。在上世紀90年代中期,,美國吸引了全球風險投資的95%以上,,現(xiàn)在這個比例只有一半多一點。如果我們認真思考如何推進經(jīng)濟復蘇的問題,,那么,,我們可能就在無形中為那些沒有受到收并購限制的外國企業(yè)提供了競爭優(yōu)勢。所謂美國夢,,強調(diào)的就是任何人通過努力工作和創(chuàng)新,,都可以擁有自己的事業(yè),改善自己的生活,。在過去的幾十年里,,通過一代代創(chuàng)業(yè)人的努力,,我們一次又一次地看到了美國夢的實現(xiàn)。現(xiàn)在,,我們比以往任何時候都更需要這些杰出的創(chuàng)業(yè)者來幫助我們度過疫情危機,,重振經(jīng)濟,創(chuàng)造新的就業(yè),。
本文作者Patricia Nakache是Trinity Ventures公司的普通合伙人,,斯坦福大學商學院管理學講師,也是美國風險投資協(xié)會的理事會成員,。(財富中文網(wǎng))
譯者:Min
上周四美國國會召開的反壟斷聽證會,,標志著美國政府在是否應(yīng)該監(jiān)管以及應(yīng)該如何監(jiān)管大型科技企業(yè)的問題上邁出了重要一步。不過從聽證會上提出的問題來看,,議員們很可能將注意力放在了一些錯誤的問題上,。
受疫情影響,美國的經(jīng)濟衰退愈演愈烈,,失業(yè)率持續(xù)飆升,,然而蘋果、谷歌,、臉書和亞馬遜等大型科技公司的業(yè)績卻比以往任何時候都要好,。蘋果的市值已經(jīng)超過了1.9萬億美元,而光是2020年以來,,亞馬遜的股票就增長了63%,,市值也達到了驚人的1.6萬億美元。目前,,美國四大科技公司的市值總計已達5萬億美元,,占標普500企業(yè)的近五分之一。而且更重要的是,,它們對社會的方方面面都產(chǎn)生了前所未有的影響,。
在周四的聽證會上,有些議員質(zhì)疑,,四大科技公司是否在利用收并購手段消滅競爭對手,,或者是否在用收并購活動鞏固其市場力量,以達到對市場的壟斷性控制地位,。Stratechery網(wǎng)站的本·湯普森稱,,臉書收購Instagram是“過去十年監(jiān)管領(lǐng)域的最大失敗”。收并購問題成為聽證會上的核心議題也是很自然的,,因為美國司法部,、聯(lián)邦貿(mào)易委員會等監(jiān)管部門都有通過監(jiān)管收并購活動來反壟斷的經(jīng)驗。
雖然如此,,但過度關(guān)注收并購問題仍然是一個錯誤——尤其是美國就業(yè)市場正處于“大蕭條”以來最疲軟的時期,,如果制訂過于激進的反收并購政策,,對市場進行過度修正,由此帶來的風險將遠遠超過Instagram這個孤例的負面影響,。
科技界的收并購活動包含了很多種交易,。有些收并購活動的規(guī)模比較小(比如一些瀕臨倒閉的公司,,收購這些公司主要是為了它的員工,,通常是工程師)。雖然能夠獲得媒體關(guān)注的,,只有那些交易額達幾十億美元的收購案,,但這些小規(guī)模的收購活動才是市場的主流。此外還有很多中等規(guī)模的收購,,它們有時甚至可以給初創(chuàng)公司及其員工創(chuàng)造堅實的甚至出色的業(yè)績,。2018年,美國一共有779起由風投支持的收并購交易,,其交易額的中位數(shù)為1.05億美元,。
可以肯定的說,,所有風投資本家和想方設(shè)法拉風投的創(chuàng)業(yè)者,,他們的目標都是IPO。IPO可以給所有人(員工,、創(chuàng)始人和投資人)帶來最理想的回報,,也能創(chuàng)造最多的工作機會。但大多數(shù)企業(yè)永遠也無法達到上市公司的規(guī)模,,去年幾家科技公司的IPO遇冷就是例子,。另外,從美國當前的監(jiān)管環(huán)境來看,,上市對企業(yè)規(guī)模的要求也越來越高,。這就是為什么在過去幾年里,美國每年IPO的公司數(shù)量平均只有2000年以前的一半,。毫不奇怪,,如今美國上市公司的總數(shù)大概也只有20年前的一半。
企業(yè)上市的難度越大,,收并購就越容易成為創(chuàng)業(yè)者承擔風險的動力,,以及風投家給創(chuàng)業(yè)者注資的動力。如果政府對收并購活動實施限制,,進而影響了企業(yè)的財務(wù)回報,,那么科技界的生態(tài)就會受到影響,吸引到的創(chuàng)業(yè)者和資本就會減少,。企業(yè)界的很多收并購活動,,恰恰是由監(jiān)管機構(gòu)想要限制的那些大公司發(fā)起的,,哪怕這些公司最終沒有完成收購,他們通常也參與了競標,,從而為創(chuàng)業(yè)者和風投家?guī)砹朔e極的結(jié)果,。由于創(chuàng)業(yè)的失敗率是很高的,創(chuàng)業(yè)者和他們的創(chuàng)業(yè)團隊必須有潛在的巨大利益,,才能激勵他們承擔如此巨大的創(chuàng)業(yè)風險,。換言之,如果靠限制大公司的收并購活動來鼓勵競爭,,則反而可能不利于競爭,。
因此,我建議采取以下措施,,既有益于創(chuàng)造公平的競爭環(huán)境,,又不會剝奪創(chuàng)業(yè)者靠被收購而退出的權(quán)利。
開放數(shù)據(jù)遷移
大型科技公司的權(quán)力,,很大程度上來自他們積累的大量用戶數(shù)據(jù),,這些數(shù)據(jù)使他們能夠提供更有針對性的服務(wù)和結(jié)果,最終實現(xiàn)用戶“鎖定”,。聯(lián)合廣場風投(Union Square Ventures)的尼克?格羅斯曼表示,,應(yīng)該賦予用戶對自己的社交數(shù)據(jù)、財務(wù)數(shù)據(jù)和健康數(shù)據(jù)的控制權(quán),,使用戶可以自由地將他們的數(shù)據(jù)遷移到其他服務(wù),,這樣將有助于促進市場公平,鼓勵創(chuàng)業(yè)者的創(chuàng)新和競爭,。換句話說,,就是“打破數(shù)據(jù),而不是打破公司,?!?/p>
鼓勵跨平臺交互
如今,無數(shù)創(chuàng)業(yè)公司賴以生存的平臺和受眾,,基本上都掌控在幾家大型科技公司手里,。比如,iPhone用戶只能通過蘋果的應(yīng)用商店下載軟件,,應(yīng)用開發(fā)者如果想在蘋果應(yīng)用商店賣軟件,,無一例外地都要向蘋果支付高額分成。在控制這些平臺的同時,,大型科技公司也在監(jiān)控著這些平臺上的數(shù)據(jù),,他們能夠發(fā)現(xiàn)哪些產(chǎn)品有吸引力,并且復制它們。因此,,我們應(yīng)該鼓勵跨平臺交互,,并且在必要時建立“長城”,防止大型科技公司利用數(shù)據(jù)和平臺上的優(yōu)勢開展不公平競爭,,以此削弱這些大型數(shù)據(jù)公司的“數(shù)據(jù)守門人”地位,。
降低企業(yè)上市難度
美國的《薩班斯-奧克斯利法案》和《多德-弗蘭克法案》給企業(yè)上市設(shè)置了很多阻礙,美國國會可以放松其中一些財務(wù),、會計和法律等方面的限制,。上市公司數(shù)量的增多,也必然會給這些占市場主導地位的公司帶來更多的競爭,。
這些復雜的問題是沒有簡單的答案的,。監(jiān)管機構(gòu)很有可能增設(shè)重重壁壘,使創(chuàng)業(yè)公司幾乎無法參與競爭,,從而進一步鞏固這些大型科技公司的壟斷地位,。不得不說,這種風險始終都是存在的,。好在監(jiān)管機構(gòu)已經(jīng)表態(tài)稱,,他們有興趣聽取風險和創(chuàng)業(yè)公司領(lǐng)導者的意見,不管是通過直接對話,,還是通過與全美風險投資協(xié)會(National Venture Capital Association)等組織的對話,。
美國良好的創(chuàng)新生態(tài)并不是天上掉下來的。在上世紀90年代中期,,美國吸引了全球風險投資的95%以上,,現(xiàn)在這個比例只有一半多一點,。如果我們認真思考如何推進經(jīng)濟復蘇的問題,,那么,我們可能就在無形中為那些沒有受到收并購限制的外國企業(yè)提供了競爭優(yōu)勢,。所謂美國夢,,強調(diào)的就是任何人通過努力工作和創(chuàng)新,都可以擁有自己的事業(yè),,改善自己的生活,。在過去的幾十年里,通過一代代創(chuàng)業(yè)人的努力,,我們一次又一次地看到了美國夢的實現(xiàn)?,F(xiàn)在,我們比以往任何時候都更需要這些杰出的創(chuàng)業(yè)者來幫助我們度過疫情危機,,重振經(jīng)濟,,創(chuàng)造新的就業(yè)。
本文作者Patricia Nakache是Trinity Ventures公司的普通合伙人,,斯坦福大學商學院管理學講師,,也是美國風險投資協(xié)會的理事會成員,。(財富中文網(wǎng))
譯者:Min
Thursday’s Congressional antitrust hearing marked an important milestone in the government’s ongoing exploration into whether and, specifically, how to regulate Big Tech. But judging from the lines of questioning, lawmakers may be focusing on some of the wrong issues.
As the pandemic-induced downturn rages on, and unemployment rates continue to soar, Apple, Google, Facebook and Amazon are doing better than ever. Apple is now worth more than $1.9 trillion, and Amazon, whose stock price has grown 63% 2020 alone, enjoys an equally staggering $1.6 trillion market cap. Collectively, these four companies are worth $5 trillion, account for nearly a fifth of the S&P 500, and, more importantly, wield unprecedented power over nearly every segment of society.
Some of the questions on Thursday focused, appropriately so, on the topics of mergers and acquisitions aimed at either killing competitors or consolidating their market power to the point of monopolistic control. Stratechery’s Ben Thompson has called Facebook’s acquisition of Instagram “the greatest regulatory failure of the past decade.” M&A is also a natural area for regulator focus since regulatory bodies like the Department of Justice and the Federal Trade Commission have experience conducting oversight in this manner.
Even so, focusing tech regulation on M&A would be a mistake—especially now as we navigate what may become the weakest job market since the Great Depression. Now more than ever the risks of over-correcting through aggressive anti-M&A policymaking significantly outweigh the risks of missing the rare instance of an Instagram.
Tech M&A encompasses a broad range of transactions ranging from modest acquihires (where companies that were likely going to fail are bought for their employees, usually engineers) to billion-dollar megahits. While the big hits get most of the media attention, it’s the small buys that account for the vast majority of transactions. There are also many mid-size acquisitions which can create solid and even occasionally outstanding outcomes for startup founders and employees. In 2018 there were 779 M&A transactions of venture-backed companies with a median deal value of $105 million.
To be sure, IPOs are almost universally the goal for venture-backed founders and investors. IPOs consistently generate the best payouts for everyone involved (employees, founders and investors) and create the most jobs. But most companies will never be able to reach the scale required to thrive in the public markets, a lesson starkly demonstrated by several tech public offerings that took place last year. Moreover, the scale required for a company to go public has been increasing due to our current regulatory environment. That’s why over the past few years we’ve seen on average half the IPOs per year that we saw in either decade before 2000. As a result, there are roughly half the total number of public companies today that there were twenty years ago.
The more challenging it is for companies to go public, the more important M&A becomes as a motivation for founders to take risks and for venture investors to fund them. If restrictions on M&A reduce financial returns, the tech innovation ecosystem will attract fewer entrepreneurs and less capital. Many acquisitions in the tech sector are executed by the same tech companies that regulators seek to limit, and even when those companies do not ultimately complete these acquisitions, they’re often part of the bidding process that leads to positive outcomes for entrepreneurs and venture investors. Given high failure rates among startups, entrepreneurs and their teams need the lure of potential large outcomes to motivate them to take on such extraordinary risk. In other words, by limiting M&A to promote competition against Big Tech, we could end up with less.
Instead, I recommend the following steps to level the competitive playing field without depriving entrepreneurs of the option to exit via acquisitions:
Mandate data portability
The power of the big technology companies is derived at least in part from the user data they have amassed, allowing them to deliver ever more targeted services and results, and ultimately ensuring consumer “l(fā)ock in.” Giving users control over their own social, financial and health data and the freedom to move it to other services will help to level the playing field and encourage entrepreneurs to innovate and compete. In the words of Nick Grossman of Union Square Ventures, “Break up the data, not the companies.”
Encourage platform interoperability
Today large technology companies control access to platforms and audiences on which startups are dependent for survival. For example, iPhone users can only download apps through Apple’s App Store, and app developers who sell through the App Store, with few exceptions, are required to pay Apple a hefty toll. Moreover, in their roles controlling these platforms and monitoring the data that flows through them, the big companies are able to identify which products have traction and copy them. The powerful gatekeeper role of the large tech platforms should be moderated by encouraging interoperability and instituting, where appropriate, “Chinese Walls” to prevent them from using their data and platform dominance to unfairly guarantee the success of separate products and services that compete with customers or partners.
Make it easier for companies to go public
Congress can relax some of the financial, accounting and legal controls put in place through the Sarbanes-Oxley and Dodd-Frank Acts that are creating so many hurdles for companies to go public. More public companies would generate more competition for these dominant firms.
These are complex issues without any easy answers. There’s always the risk that regulation can strengthen the incumbents by creating so many costly hurdles that it becomes impossible for startups to compete. Fortunately, regulators have demonstrated that they’re interested in receiving input from VCs and startup leaders, both directly and through dialogue with organizations like the National Venture Capital Association.
Let’s not take America’s incredible innovation ecosystem for granted: The share of worldwide VC dollars deployed in the U.S. has declined from more than 95% in the mid-1990’s to just over half today. If we’re not careful about how we address our economic recovery, we could inadvertently provide a competitive advantage to international companies unhindered by acquisition restrictions. The American dream has always epitomized what is best about our country: the idea that through hard work and innovation anyone here can build a business and improve their lives. For the past few decades, we’ve seen the American dream realized time and again through the amazing efforts of our entrepreneurs. Right now, we need these remarkable entrepreneurs more than ever to help us weather the pandemic storm, reignite our economy and generate new jobs.
Patricia Nakache is a general partner at Trinity Ventures, a lecturer in management at the Stanford Graduate School of Business and a board member of the National Venture Capital Association.