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東京奧運(yùn)會(huì),不是一場(chǎng)劫后余生的慶祝

疫情依舊不容樂(lè)觀。

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受新冠疫情影響,,東京被迫推遲了原定于去年舉辦的2020年夏季奧運(yùn)會(huì)和殘奧會(huì),,并下定決心在2021年7月23日至8月8日期間舉辦。

在今年1月舉辦的世界經(jīng)濟(jì)論壇上,,日本首相菅義偉對(duì)代表團(tuán)表示,,推遲舉辦的夏季奧運(yùn)會(huì)將是“人類(lèi)戰(zhàn)勝病毒的證明?!?/p>

但目前看來(lái),,勝利仍然遙遙無(wú)期。

圖片來(lái)源:CARL COURT—GETTY IMAGES

日本于2月17日啟動(dòng)新冠疫苗接種工作,,政府為作為首批接種對(duì)象的一線醫(yī)護(hù)人員分配了40,000劑輝瑞疫苗,。但美聯(lián)社引用專(zhuān)家的話稱(chēng),在7月奧運(yùn)會(huì)開(kāi)幕之前,,日本不可能靠疫苗實(shí)現(xiàn)群體免疫,。

與此同時(shí),全球多個(gè)人口大國(guó)仍然無(wú)法控制每日新增病例,,而且疫苗至少還要再等一年才能夠在全球大范圍施打,。時(shí)至今日,日本仍有多個(gè)縣為了應(yīng)對(duì)突如其來(lái)的新一輪疫情高潮,,宣布進(jìn)入了緊急狀態(tài),。

2月2日,菅義偉將緊急狀態(tài)延長(zhǎng)至3月7日,,因?yàn)殡m然病例有所減少,,但醫(yī)院依舊疲于應(yīng)付。

由于新冠病毒仍然無(wú)法得到控制,,日本國(guó)民已經(jīng)對(duì)奧運(yùn)會(huì)失去了興趣,。

據(jù)日本共同社的一項(xiàng)調(diào)查顯示,80%的受訪者希望取消2020年奧運(yùn)會(huì)(現(xiàn)在要稱(chēng)為2021年奧運(yùn)會(huì))或者再次改期舉行,。

但菅義偉和東京奧組委的前主席森喜朗(他曾經(jīng)稱(chēng)女性說(shuō)話太多,,并因?yàn)檫@番性別歧視言論在2月下臺(tái))卻執(zhí)意要繼續(xù)舉辦奧運(yùn)會(huì)。

在日本執(zhí)政黨自民黨于2月召開(kāi)的會(huì)議上,,森喜朗對(duì)議員們表示:“無(wú)論新冠疫情形勢(shì)如何,,我們都將舉辦奧運(yùn)會(huì)?!彼赋?,政府應(yīng)該討論如何舉辦奧運(yùn)會(huì),,而不是是否舉辦奧運(yùn)會(huì),。

森喜朗的態(tài)度與國(guó)際奧委會(huì)主席托馬斯?巴赫在1月召開(kāi)的新聞發(fā)布會(huì)上所表達(dá)的立場(chǎng)如出一轍,。他對(duì)記者稱(chēng):“我們不會(huì)再糾結(jié)于是否舉辦奧運(yùn)會(huì),我們要解決的是如何舉辦奧運(yùn)會(huì),?!?/p>

那么,2021年奧運(yùn)會(huì)到底將如何舉辦,?是否需要隔離,?

2月3日,東京奧委會(huì)向參加奧運(yùn)會(huì)的運(yùn)動(dòng)聯(lián)合會(huì)官員發(fā)布了一份“手冊(cè)”,,回答了關(guān)于如何舉辦奧運(yùn)會(huì)的部分問(wèn)題,。手冊(cè)中說(shuō)明了奧運(yùn)會(huì)期間將會(huì)執(zhí)行的防疫限制措施。

2020年?yáng)|京奧運(yùn)會(huì)與殘奧會(huì)主會(huì)場(chǎng)國(guó)立競(jìng)技場(chǎng),,一位游客在東京澀谷天際(Shibuya Sky)的觀光平臺(tái)上,。圖片來(lái)源:PHILIP FONG—AFP/Getty Images

根據(jù)規(guī)定,奧運(yùn)會(huì)的官方人員需要在前往東京的前兩周,,開(kāi)始監(jiān)測(cè)個(gè)人健康狀況,,報(bào)備抵達(dá)日本前14天的行程。在日本期間,,不能離開(kāi)住所,,除非需要前往奧運(yùn)比賽場(chǎng)館處理相關(guān)事務(wù)。除此之外,,官方人員還必須與其他人保持至少一米距離,,與運(yùn)動(dòng)員保持至少兩米距離。

代表團(tuán)成員在登機(jī)飛往日本之前,,還需要出具新冠檢測(cè)陰性證明,,而且在抵達(dá)日本后需再次接受檢測(cè)。然后他們將被送往居住地點(diǎn),,不需要接受隔離,。運(yùn)動(dòng)員也需要遵守專(zhuān)門(mén)的“疫情應(yīng)對(duì)措施手冊(cè)”。

運(yùn)動(dòng)員會(huì)受到哪些影響,?

2020年12月,,國(guó)際奧委會(huì)確認(rèn),運(yùn)動(dòng)員不得在首個(gè)比賽日之前提前超過(guò)五天抵達(dá)奧運(yùn)村,,并且,,必須在最后一次比賽之后的兩天內(nèi)離開(kāi)奧運(yùn)村。

正常情況下,,運(yùn)動(dòng)員在奧運(yùn)會(huì)期間可以全程居住在奧運(yùn)村,,直到結(jié)束最后一場(chǎng)比賽和閉幕式,。一般來(lái)說(shuō),主辦國(guó)會(huì)歡迎運(yùn)動(dòng)員提前入駐:2016年里約熱內(nèi)盧奧運(yùn)會(huì)期間,,有部分運(yùn)動(dòng)員在奧運(yùn)會(huì)開(kāi)幕前兩周就已經(jīng)抵達(dá)奧運(yùn)村,。

運(yùn)動(dòng)員通常會(huì)提前抵達(dá)奧運(yùn)會(huì)主辦國(guó),在比賽之前適應(yīng)新的環(huán)境,。而這屆特殊的奧運(yùn)會(huì),,運(yùn)動(dòng)員如果提前超過(guò)五天前往日本,也不能提前進(jìn)入奧運(yùn)村,。

與奧運(yùn)官方人員一樣,,運(yùn)動(dòng)員也需要在抵達(dá)奧運(yùn)村前兩周開(kāi)始監(jiān)測(cè)健康狀況。

但根據(jù)2020年?yáng)|京奧運(yùn)會(huì)的運(yùn)動(dòng)員版疫情應(yīng)對(duì)措施手冊(cè),,參加夏季奧運(yùn)會(huì)的運(yùn)動(dòng)員在抵達(dá)后不需要隔離,,也不需要提前接種疫苗。運(yùn)動(dòng)員必須提供飛往日本之前72小時(shí)內(nèi)的新冠檢測(cè)陰性報(bào)告,。

東京新宿區(qū),,行人經(jīng)過(guò)2020年?yáng)|京奧運(yùn)會(huì)與殘奧會(huì)的廣告。圖片來(lái)源:PHILIP FONG—AFP/Getty Images

運(yùn)動(dòng)員入境日本之后的疫情應(yīng)對(duì)措施與奧運(yùn)官員基本相同,。這些措施包括前14天遵守提前準(zhǔn)備的日程安排,,記錄所有密切接觸者,不能離開(kāi)場(chǎng)地,,并且除了比賽或訓(xùn)練以外,,必須佩戴口罩。不建議有擁抱,、擊掌,、握手等身體接觸。

比賽是否會(huì)有現(xiàn)場(chǎng)觀眾,?

考慮到2021年?yáng)|京奧運(yùn)會(huì)可能會(huì)演變成一場(chǎng)大規(guī)模病毒傳播事件的風(fēng)險(xiǎn),,國(guó)際奧委會(huì)尚未決定今年奧運(yùn)會(huì)是否歡迎國(guó)外觀眾。

森喜朗之前曾向記者表示,,最晚將在3月之前就這個(gè)問(wèn)題做出決定,。如今時(shí)間已經(jīng)到了2月底,森喜朗直到辭職也未就這一問(wèn)題給出明確答復(fù),。但據(jù)2月中旬的調(diào)查顯示,,49%的日本公司希望東京奧運(yùn)會(huì)限制現(xiàn)場(chǎng)觀眾人數(shù),43%的公司要求沒(méi)有觀眾,。

以往的夏季奧運(yùn)會(huì)熱鬧非凡,,拒絕外國(guó)觀眾將使比賽現(xiàn)場(chǎng)變得死氣沉沉,但這并不是第一次在空無(wú)一人的體育場(chǎng)內(nèi)舉辦的體育活動(dòng),。

2020年,,有多項(xiàng)體育聯(lián)賽都嘗試了虛擬觀眾,、在座位上擺放紙板人,并通過(guò)揚(yáng)聲器在空蕩蕩的體育場(chǎng)內(nèi)播放預(yù)先錄制的歡呼聲等措施,。

除了比賽氛圍受影響之外,,拒絕現(xiàn)場(chǎng)觀眾也將讓東京損失慘重。據(jù)東京奧組委的運(yùn)營(yíng)預(yù)算顯示,,預(yù)計(jì)東京奧運(yùn)會(huì)的門(mén)票收入為8億美元,,即便其中大部分收入來(lái)自國(guó)內(nèi)銷(xiāo)售,。

在680萬(wàn)張門(mén)票中,,去年國(guó)內(nèi)觀眾購(gòu)買(mǎi)了約75%。但在奧運(yùn)會(huì)延期后,,組委會(huì)被迫向觀眾退款,。

如果奧運(yùn)會(huì)沒(méi)有外國(guó)觀眾,還會(huì)讓東京對(duì)奧運(yùn)會(huì)帶動(dòng)旅游消費(fèi)的期待落空,。盡管外交關(guān)系協(xié)會(huì)的報(bào)告稱(chēng),,旅游業(yè)從來(lái)都不是主辦城市的主要收入來(lái)源。

無(wú)論是本地觀眾還是海外觀眾,,或許最令人沮喪的是,,比賽現(xiàn)場(chǎng)可能不允許唱歌或呼喊口號(hào)。因?yàn)槭謨?cè)中提倡用鼓掌來(lái)替代這些,。

本屆奧運(yùn)會(huì)需要多少成本,?

2020年?yáng)|京奧運(yùn)會(huì)已經(jīng)是史上最昂貴的夏季奧運(yùn)會(huì),總預(yù)算高達(dá)154億美元,,超過(guò)了2012年的倫敦奧運(yùn)會(huì),。倫敦奧運(yùn)會(huì)的成本為149.6億美元。

東京奧運(yùn)會(huì)也可能是史上超支最嚴(yán)重的夏季奧運(yùn)會(huì),。畢竟東京市政府在2013年角逐奧運(yùn)主辦權(quán)時(shí),,預(yù)測(cè)的成本只有73億美元。

雖然東京努力減少不必要的開(kāi)支,,例如歡迎宴會(huì),、奧運(yùn)景觀和工作人員人數(shù)等,但成本依舊在不斷增加,。

2020年10月,,東京奧組委稱(chēng),通過(guò)減少不必要的開(kāi)支節(jié)省了約2.8億美元,,但必要的疫情應(yīng)對(duì)措施卻額外增加了9.2億美元支出,。

超支的成本大部分將由日本政府和東京市政府承擔(dān)。國(guó)際奧委會(huì)在2020年?yáng)|京奧運(yùn)會(huì)籌辦程序開(kāi)始時(shí)撥款8億美元,,除此之外不會(huì)提供額外資金,。

不過(guò)國(guó)際奧委會(huì)在去年12月宣布,,將免除奧運(yùn)贊助商7.6%的特許權(quán)使用費(fèi),因?yàn)闁|京希望與更多贊助商簽約,,用于支付奧運(yùn)會(huì)延期的成本,。

品牌商是否依舊會(huì)贊助奧運(yùn)會(huì)?

據(jù)東京奧組委的最新預(yù)算顯示,,“本地贊助”,,即本地公司投放的廣告,將產(chǎn)生33億美元收入,,是東京市最大的收入來(lái)源,。這比之前任何一屆奧運(yùn)會(huì)的贊助收入增加了一倍以上。

但路透社報(bào)道稱(chēng),,多家?jiàn)W運(yùn)贊助商需要進(jìn)一步評(píng)估現(xiàn)場(chǎng)氣氛之后,,再發(fā)布奧運(yùn)廣告片。

由于日本抵制奧運(yùn)會(huì)的民意洶涌,,因此贊助奧運(yùn)會(huì)對(duì)品牌商失去了吸引力,,而且觀眾減少,禁止歡呼吶喊,,可能導(dǎo)致現(xiàn)場(chǎng)的氣氛難以起到贊助商想要的那種效果,。

至于廣告商如何為今年沉悶的奧運(yùn)會(huì)設(shè)計(jì)廣告片,奧運(yùn)圣火傳遞活動(dòng)將是第一次試驗(yàn),。

這場(chǎng)儀式性的超級(jí)馬拉松定于3月25日開(kāi)始,,為期四個(gè)月,奧運(yùn)火炬將穿越日本27個(gè)縣,,會(huì)有10,000名火炬手參與,。

去年,森喜朗曾呼吁觀看圣火傳遞的觀眾要“克制”,,但東京奧委會(huì)在2020年3月24日宣布該活動(dòng)取消,,當(dāng)時(shí)距離原定的圣火傳遞開(kāi)始日期只有兩天。

這一決定意味著時(shí)任首相安倍晉三最終向現(xiàn)實(shí)低頭,,并推遲舉辦奧運(yùn)會(huì),。

今年的圣火傳遞活動(dòng)同樣受到密切關(guān)注。2月中旬,,島根縣知事丸山達(dá)也威脅要取消在該縣境內(nèi)的奧運(yùn)圣火傳遞,,他認(rèn)為這場(chǎng)萬(wàn)人活動(dòng)對(duì)創(chuàng)造“我們可以安全觀看奧運(yùn)比賽的環(huán)境”沒(méi)有幫助。

丸山達(dá)還表示,,“如果當(dāng)前的情況持續(xù)下去”,,應(yīng)該取消奧運(yùn)會(huì)。

奧運(yùn)會(huì)的轉(zhuǎn)播和媒體報(bào)道是否會(huì)有變化,?

作為一家非營(yíng)利組織,,國(guó)際奧委會(huì)超過(guò)90%的收入來(lái)自?shī)W運(yùn)會(huì)轉(zhuǎn)播權(quán)銷(xiāo)售,,并且通常會(huì)一次性出售數(shù)年的轉(zhuǎn)播權(quán),同時(shí)涵蓋了冬季和夏季奧運(yùn)會(huì),。

國(guó)際奧委會(huì)出售2017年至2020年四年的轉(zhuǎn)播權(quán),,共獲得超過(guò)40億美元。

但2020年?yáng)|京奧運(yùn)會(huì)推遲舉行,,影響了國(guó)際奧委會(huì)的現(xiàn)金流,,并且部分轉(zhuǎn)播商可能會(huì)重新談判當(dāng)前的合同。

更糟糕的是,,如果奧運(yùn)會(huì)最終取消,,轉(zhuǎn)播商將要求奧委會(huì)退款。

所以今年奧運(yùn)會(huì)的轉(zhuǎn)播會(huì)如期進(jìn)行,,媒體也將參與報(bào)道,,只是數(shù)量會(huì)有所減少。根據(jù)媒體疫情應(yīng)對(duì)措施手冊(cè)的規(guī)定,,社交距離要求讓奧運(yùn)場(chǎng)館媒體區(qū)域的容量減少了50%。

賽后采訪的形式也可能與以往不同,,運(yùn)動(dòng)員和采訪記者必須保持兩米間隔,,這將會(huì)給觀眾帶來(lái)一種與以往截然不同的感受。

東京奧運(yùn)會(huì)觀眾數(shù)量的減少,、停滯不前的旅游業(yè),、有限的媒體報(bào)道、運(yùn)動(dòng)員之間需要保持的距離……種種表現(xiàn)皆說(shuō)明這屆奧運(yùn)會(huì)并不是一場(chǎng)供人類(lèi)慶祝劫后余生的盛會(huì),,反而是在提醒我們:疫情依舊不容樂(lè)觀,。(財(cái)富中文網(wǎng))

翻譯:劉進(jìn)龍

審校:汪皓

受新冠疫情影響,東京被迫推遲了原定于去年舉辦的2020年夏季奧運(yùn)會(huì)和殘奧會(huì),,并下定決心在2021年7月23日至8月8日期間舉辦,。

在今年1月舉辦的世界經(jīng)濟(jì)論壇上,日本首相菅義偉對(duì)代表團(tuán)表示,,推遲舉辦的夏季奧運(yùn)會(huì)將是“人類(lèi)戰(zhàn)勝病毒的證明,。”

但目前看來(lái),,勝利仍然遙遙無(wú)期,。

日本于2月17日啟動(dòng)新冠疫苗接種工作,政府為作為首批接種對(duì)象的一線醫(yī)護(hù)人員分配了40,000劑輝瑞疫苗,。但美聯(lián)社引用專(zhuān)家的話稱(chēng),,在7月奧運(yùn)會(huì)開(kāi)幕之前,日本不可能靠疫苗實(shí)現(xiàn)群體免疫,。

與此同時(shí),,全球多個(gè)人口大國(guó)仍然無(wú)法控制每日新增病例,,而且疫苗至少還要再等一年才能夠在全球大范圍施打。時(shí)至今日,,日本仍有多個(gè)縣為了應(yīng)對(duì)突如其來(lái)的新一輪疫情高潮,,宣布進(jìn)入了緊急狀態(tài)。

2月2日,,菅義偉將緊急狀態(tài)延長(zhǎng)至3月7日,,因?yàn)殡m然病例有所減少,但醫(yī)院依舊疲于應(yīng)付,。

由于新冠病毒仍然無(wú)法得到控制,,日本國(guó)民已經(jīng)對(duì)奧運(yùn)會(huì)失去了興趣。

據(jù)日本共同社的一項(xiàng)調(diào)查顯示,,80%的受訪者希望取消2020年奧運(yùn)會(huì)(現(xiàn)在要稱(chēng)為2021年奧運(yùn)會(huì))或者再次改期舉行,。

但菅義偉和東京奧組委的前主席森喜朗(他曾經(jīng)稱(chēng)女性說(shuō)話太多,并因?yàn)檫@番性別歧視言論在2月下臺(tái))卻執(zhí)意要繼續(xù)舉辦奧運(yùn)會(huì),。

在日本執(zhí)政黨自民黨于2月召開(kāi)的會(huì)議上,,森喜朗對(duì)議員們表示:“無(wú)論新冠疫情形勢(shì)如何,,我們都將舉辦奧運(yùn)會(huì)。”他指出,,政府應(yīng)該討論如何舉辦奧運(yùn)會(huì),,而不是是否舉辦奧運(yùn)會(huì),。

森喜朗的態(tài)度與國(guó)際奧委會(huì)主席托馬斯?巴赫在1月召開(kāi)的新聞發(fā)布會(huì)上所表達(dá)的立場(chǎng)如出一轍,。他對(duì)記者稱(chēng):“我們不會(huì)再糾結(jié)于是否舉辦奧運(yùn)會(huì),我們要解決的是如何舉辦奧運(yùn)會(huì),?!?/p>

那么,2021年奧運(yùn)會(huì)到底將如何舉辦,?是否需要隔離,?

2月3日,東京奧委會(huì)向參加奧運(yùn)會(huì)的運(yùn)動(dòng)聯(lián)合會(huì)官員發(fā)布了一份“手冊(cè)”,,回答了關(guān)于如何舉辦奧運(yùn)會(huì)的部分問(wèn)題,。手冊(cè)中說(shuō)明了奧運(yùn)會(huì)期間將會(huì)執(zhí)行的防疫限制措施。

根據(jù)規(guī)定,,奧運(yùn)會(huì)的官方人員需要在前往東京的前兩周,,開(kāi)始監(jiān)測(cè)個(gè)人健康狀況,報(bào)備抵達(dá)日本前14天的行程,。在日本期間,,不能離開(kāi)住所,除非需要前往奧運(yùn)比賽場(chǎng)館處理相關(guān)事務(wù)。除此之外,,官方人員還必須與其他人保持至少一米距離,,與運(yùn)動(dòng)員保持至少兩米距離。

代表團(tuán)成員在登機(jī)飛往日本之前,,還需要出具新冠檢測(cè)陰性證明,,而且在抵達(dá)日本后需再次接受檢測(cè)。然后他們將被送往居住地點(diǎn),,不需要接受隔離,。運(yùn)動(dòng)員也需要遵守專(zhuān)門(mén)的“疫情應(yīng)對(duì)措施手冊(cè)”。

運(yùn)動(dòng)員會(huì)受到哪些影響,?

2020年12月,,國(guó)際奧委會(huì)確認(rèn),運(yùn)動(dòng)員不得在首個(gè)比賽日之前提前超過(guò)五天抵達(dá)奧運(yùn)村,,并且,,必須在最后一次比賽之后的兩天內(nèi)離開(kāi)奧運(yùn)村。

正常情況下,,運(yùn)動(dòng)員在奧運(yùn)會(huì)期間可以全程居住在奧運(yùn)村,,直到結(jié)束最后一場(chǎng)比賽和閉幕式。一般來(lái)說(shuō),,主辦國(guó)會(huì)歡迎運(yùn)動(dòng)員提前入駐:2016年里約熱內(nèi)盧奧運(yùn)會(huì)期間,,有部分運(yùn)動(dòng)員在奧運(yùn)會(huì)開(kāi)幕前兩周就已經(jīng)抵達(dá)奧運(yùn)村。

運(yùn)動(dòng)員通常會(huì)提前抵達(dá)奧運(yùn)會(huì)主辦國(guó),,在比賽之前適應(yīng)新的環(huán)境。而這屆特殊的奧運(yùn)會(huì),,運(yùn)動(dòng)員如果提前超過(guò)五天前往日本,,也不能提前進(jìn)入奧運(yùn)村。

與奧運(yùn)官方人員一樣,,運(yùn)動(dòng)員也需要在抵達(dá)奧運(yùn)村前兩周開(kāi)始監(jiān)測(cè)健康狀況,。

但根據(jù)2020年?yáng)|京奧運(yùn)會(huì)的運(yùn)動(dòng)員版疫情應(yīng)對(duì)措施手冊(cè),參加夏季奧運(yùn)會(huì)的運(yùn)動(dòng)員在抵達(dá)后不需要隔離,,也不需要提前接種疫苗,。運(yùn)動(dòng)員必須提供飛往日本之前72小時(shí)內(nèi)的新冠檢測(cè)陰性報(bào)告。

運(yùn)動(dòng)員入境日本之后的疫情應(yīng)對(duì)措施與奧運(yùn)官員基本相同,。這些措施包括前14天遵守提前準(zhǔn)備的日程安排,,記錄所有密切接觸者,不能離開(kāi)場(chǎng)地,,并且除了比賽或訓(xùn)練以外,,必須佩戴口罩。不建議有擁抱,、擊掌,、握手等身體接觸,。

比賽是否會(huì)有現(xiàn)場(chǎng)觀眾?

考慮到2021年?yáng)|京奧運(yùn)會(huì)可能會(huì)演變成一場(chǎng)大規(guī)模病毒傳播事件的風(fēng)險(xiǎn),,國(guó)際奧委會(huì)尚未決定今年奧運(yùn)會(huì)是否歡迎國(guó)外觀眾,。

森喜朗之前曾向記者表示,最晚將在3月之前就這個(gè)問(wèn)題做出決定,。如今時(shí)間已經(jīng)到了2月底,,森喜朗直到辭職也未就這一問(wèn)題給出明確答復(fù)。但據(jù)2月中旬的調(diào)查顯示,,49%的日本公司希望東京奧運(yùn)會(huì)限制現(xiàn)場(chǎng)觀眾人數(shù),,43%的公司要求沒(méi)有觀眾。

以往的夏季奧運(yùn)會(huì)熱鬧非凡,,拒絕外國(guó)觀眾將使比賽現(xiàn)場(chǎng)變得死氣沉沉,,但這并不是第一次在空無(wú)一人的體育場(chǎng)內(nèi)舉辦的體育活動(dòng)。

2020年,,有多項(xiàng)體育聯(lián)賽都嘗試了虛擬觀眾,、在座位上擺放紙板人,并通過(guò)揚(yáng)聲器在空蕩蕩的體育場(chǎng)內(nèi)播放預(yù)先錄制的歡呼聲等措施,。

除了比賽氛圍受影響之外,,拒絕現(xiàn)場(chǎng)觀眾也將讓東京損失慘重。據(jù)東京奧組委的運(yùn)營(yíng)預(yù)算顯示,,預(yù)計(jì)東京奧運(yùn)會(huì)的門(mén)票收入為8億美元,,即便其中大部分收入來(lái)自國(guó)內(nèi)銷(xiāo)售。

在680萬(wàn)張門(mén)票中,,去年國(guó)內(nèi)觀眾購(gòu)買(mǎi)了約75%,。但在奧運(yùn)會(huì)延期后,組委會(huì)被迫向觀眾退款,。

如果奧運(yùn)會(huì)沒(méi)有外國(guó)觀眾,,還會(huì)讓東京對(duì)奧運(yùn)會(huì)帶動(dòng)旅游消費(fèi)的期待落空。盡管外交關(guān)系協(xié)會(huì)的報(bào)告稱(chēng),,旅游業(yè)從來(lái)都不是主辦城市的主要收入來(lái)源,。

無(wú)論是本地觀眾還是海外觀眾,或許最令人沮喪的是,,比賽現(xiàn)場(chǎng)可能不允許唱歌或呼喊口號(hào),。因?yàn)槭謨?cè)中提倡用鼓掌來(lái)替代這些。

本屆奧運(yùn)會(huì)需要多少成本,?

2020年?yáng)|京奧運(yùn)會(huì)已經(jīng)是史上最昂貴的夏季奧運(yùn)會(huì),,總預(yù)算高達(dá)154億美元,超過(guò)了2012年的倫敦奧運(yùn)會(huì)。倫敦奧運(yùn)會(huì)的成本為149.6億美元,。

東京奧運(yùn)會(huì)也可能是史上超支最嚴(yán)重的夏季奧運(yùn)會(huì),。畢竟東京市政府在2013年角逐奧運(yùn)主辦權(quán)時(shí),預(yù)測(cè)的成本只有73億美元,。

雖然東京努力減少不必要的開(kāi)支,,例如歡迎宴會(huì)、奧運(yùn)景觀和工作人員人數(shù)等,,但成本依舊在不斷增加,。

2020年10月,東京奧組委稱(chēng),,通過(guò)減少不必要的開(kāi)支節(jié)省了約2.8億美元,,但必要的疫情應(yīng)對(duì)措施卻額外增加了9.2億美元支出。

超支的成本大部分將由日本政府和東京市政府承擔(dān),。國(guó)際奧委會(huì)在2020年?yáng)|京奧運(yùn)會(huì)籌辦程序開(kāi)始時(shí)撥款8億美元,,除此之外不會(huì)提供額外資金。

不過(guò)國(guó)際奧委會(huì)在去年12月宣布,,將免除奧運(yùn)贊助商7.6%的特許權(quán)使用費(fèi),,因?yàn)闁|京希望與更多贊助商簽約,用于支付奧運(yùn)會(huì)延期的成本,。

品牌商是否依舊會(huì)贊助奧運(yùn)會(huì),?

據(jù)東京奧組委的最新預(yù)算顯示,“本地贊助”,,即本地公司投放的廣告,,將產(chǎn)生33億美元收入,是東京市最大的收入來(lái)源,。這比之前任何一屆奧運(yùn)會(huì)的贊助收入增加了一倍以上,。

但路透社報(bào)道稱(chēng),多家?jiàn)W運(yùn)贊助商需要進(jìn)一步評(píng)估現(xiàn)場(chǎng)氣氛之后,,再發(fā)布奧運(yùn)廣告片。

由于日本抵制奧運(yùn)會(huì)的民意洶涌,,因此贊助奧運(yùn)會(huì)對(duì)品牌商失去了吸引力,,而且觀眾減少,禁止歡呼吶喊,,可能導(dǎo)致現(xiàn)場(chǎng)的氣氛難以起到贊助商想要的那種效果,。

至于廣告商如何為今年沉悶的奧運(yùn)會(huì)設(shè)計(jì)廣告片,奧運(yùn)圣火傳遞活動(dòng)將是第一次試驗(yàn),。

這場(chǎng)儀式性的超級(jí)馬拉松定于3月25日開(kāi)始,,為期四個(gè)月,奧運(yùn)火炬將穿越日本27個(gè)縣,會(huì)有10,000名火炬手參與,。

去年,,森喜朗曾呼吁觀看圣火傳遞的觀眾要“克制”,但東京奧委會(huì)在2020年3月24日宣布該活動(dòng)取消,,當(dāng)時(shí)距離原定的圣火傳遞開(kāi)始日期只有兩天,。

這一決定意味著時(shí)任首相安倍晉三最終向現(xiàn)實(shí)低頭,并推遲舉辦奧運(yùn)會(huì),。

今年的圣火傳遞活動(dòng)同樣受到密切關(guān)注,。2月中旬,島根縣知事丸山達(dá)也威脅要取消在該縣境內(nèi)的奧運(yùn)圣火傳遞,,他認(rèn)為這場(chǎng)萬(wàn)人活動(dòng)對(duì)創(chuàng)造“我們可以安全觀看奧運(yùn)比賽的環(huán)境”沒(méi)有幫助,。

丸山達(dá)還表示,“如果當(dāng)前的情況持續(xù)下去”,,應(yīng)該取消奧運(yùn)會(huì),。

奧運(yùn)會(huì)的轉(zhuǎn)播和媒體報(bào)道是否會(huì)有變化?

作為一家非營(yíng)利組織,,國(guó)際奧委會(huì)超過(guò)90%的收入來(lái)自?shī)W運(yùn)會(huì)轉(zhuǎn)播權(quán)銷(xiāo)售,,并且通常會(huì)一次性出售數(shù)年的轉(zhuǎn)播權(quán),同時(shí)涵蓋了冬季和夏季奧運(yùn)會(huì),。

國(guó)際奧委會(huì)出售2017年至2020年四年的轉(zhuǎn)播權(quán),,共獲得超過(guò)40億美元。

但2020年?yáng)|京奧運(yùn)會(huì)推遲舉行,,影響了國(guó)際奧委會(huì)的現(xiàn)金流,,并且部分轉(zhuǎn)播商可能會(huì)重新談判當(dāng)前的合同。

更糟糕的是,,如果奧運(yùn)會(huì)最終取消,,轉(zhuǎn)播商將要求奧委會(huì)退款。

所以今年奧運(yùn)會(huì)的轉(zhuǎn)播會(huì)如期進(jìn)行,,媒體也將參與報(bào)道,,只是數(shù)量會(huì)有所減少。根據(jù)媒體疫情應(yīng)對(duì)措施手冊(cè)的規(guī)定,,社交距離要求讓奧運(yùn)場(chǎng)館媒體區(qū)域的容量減少了50%,。

賽后采訪的形式也可能與以往不同,運(yùn)動(dòng)員和采訪記者必須保持兩米間隔,,這將會(huì)給觀眾帶來(lái)一種與以往截然不同的感受,。

東京奧運(yùn)會(huì)觀眾數(shù)量的減少、停滯不前的旅游業(yè),、有限的媒體報(bào)道,、運(yùn)動(dòng)員之間需要保持的距離……種種表現(xiàn)皆說(shuō)明這屆奧運(yùn)會(huì)并不是一場(chǎng)供人類(lèi)慶祝劫后余生的盛會(huì),,反而是在提醒我們:疫情依舊不容樂(lè)觀。(財(cái)富中文網(wǎng))

翻譯:劉進(jìn)龍

審校:汪皓

Tokyo is determined to hold the 2020 Olympics and Paralympics this year, after the pandemic forced the city to postpone the Games last year, rescheduling them for July 23 through Aug. 8, 2021.

At the World Economic Forum in January, Japan Prime Minister Suga Yoshihide told delegates that the postponed Summer Games will serve as “proof of mankind’s victory over the virus.” Thing is, that triumph hasn’t happened yet.

Vaccine rollouts began in Japan on Feb. 17, with the government dispensing 40,000 Pfizer vaccines to frontline health workers. But experts cited by the Associated Press say Japan won't reach herd immunity from vaccines before the Olympics start in July.

Meanwhile, many of the world’s most populous countries are still struggling to get daily case numbers under control, and vaccines aren't expected to be widespread globally for at least another year. Even in Japan, several prefectures are under a state of emergency to combat a sudden wave of COVID-19.

On Feb. 2, Yoshihide extended the state of emergency to March 7, as hospitals struggled to cope even as cases declined. With the virus still far from contained, Japan’s citizens have lost their Olympic spirit.

According to a poll by Kyodo News, 80% of respondents want to see the 2020—now 2021—Olympics cancelled or rescheduled again. But Suga and the former head of Tokyo’s Olympic Committee, Yoshiro Mori (who stepped down in February following the outcry over his sexist comments about women talking too much) vowed to press on.

“No matter what the situation will be with the coronavirus, we will hold the Games,” Mori told lawmakers at a Feb. 2 meeting of Japan’s ruling Liberal Democratic Party. Mori said the government should move on from discussing whether to hold the Games and instead discuss how to hold the Games.

Mori’s message echoed the sentiment expressed by International Olympic Committee President Thomas Bach during a news conference in January. He told reporters, “We are not speculating whether the Games will take place. We are working on how the Games will take place.”

So what will the 2021 Olympics look like? Will there be quarantines?

On Feb. 3, the Tokyo Olympic Committee answered at least part of the “how” question when it issued a “playbook” to participating sports federation officials, outlining the pandemic restrictions that will be in place during the Games.

According to the rules, officials will be required to start monitoring their health and temperature two weeks before flying to Tokyo. The delegates will also need to show a negative COVID-19 test before boarding flights to Japan and, once they arrive, officials will be tested again and then shuttled to their accommodation but won't have to quarantine.

The officials have to map out an itinerary for the first 14 days of their visit, when they will not be allowed to exit their accommodation unless visiting the Olympic Games venues on related business.

While in Tokyo, officials must keep at least one meter apart from other people but are required to stay at least two meters away from athletes, who have their own “playbook” of rules to follow.

How will athletes be affected?

In December, the International Olympic Committee confirmed that athletes won't be allowed to enter the Olympic Village more than five days prior to their first event and have to leave again within two days of their final competition.

Ordinarily, athletes can spend the entire duration of the Games at the Village—beyond their final event and up to the closing ceremony. Athletes are usually welcome to arrive early too: At the 2016 Olympics in Rio de Janeiro, some competitors arrived two weeks before the Games started.

Athletes usually arrive in a host country well ahead of time so that they can acclimatize before competing. For the Tokyo Olympics, it's possible athletes will be able to travel to Japan more than five days before their meets; they just won't be able to access the Olympic Village far in advance.

Much like Olympic officials, athletes will have to begin monitoring their health two weeks prior to arriving at the Olympic Village. But according to the Tokyo 2020 playbook for athletes, competitors at the Summer Games won't be required to quarantine on arrival nor do they need to have been vaccinated in order to attend. Athletes have to present a negative COVID-19 test, taken up to 72 hours prior to their flight to Japan.

Once in Japan, athletes are under broadly the same restrictions as Olympic officials. That includes sticking to a prepared schedule for the first 14 days, recording all close contact with others, remaining on-site, and wearing masks except when competing or training. Physical contact, like hugging, high fives, and handshakes, is discouraged.

Will there be spectators?

With the risks of Tokyo 2021 turning into a major superspreader event, the IOC has yet to determine whether international fans will be welcome at this year’s Olympics. Mori previously told reporters that a decision on the issue would be made by March at the latest.

Denying international fans would dampen the usually jubilant atmosphere of the Summer Games, but it wouldn’t be the first sports event to be held in front of an empty stadium. During 2020, various sports leagues experimented with virtual audiences, cardboard-cutout seat fillers, and canned cheers piped into empty stadiums through loudspeakers.

Banning fans would come at a financial cost to Tokyo. Tokyo expected to raise $800 million in ticket sales for the Olympics, according to the committee’s operating budget, although most of that revenue would come from domestic sales. Roughly 75% of the 6.8 million available tickets were bought by domestic fans last year, although the organizers were forced to issue refunds after the Games were delayed.

Having no international fans at the Games would also eliminate the bump in tourism spending Tokyo expected the Olympics to bring, although the Council on Foreign Relations reports that tourism isn’t always a significant revenue stream for host cities.

Perhaps most depressingly, whether spectators are local or from overseas, there will be no singing or chanting allowed when the Games commence. The playbook for officials advocates clapping instead.

How much will the Games cost?

The Tokyo 2020 Olympics is already the most expensive Summer Games on record, with a total budget of $15.4 billion—stealing the title from London's 2012 Olympics, which cost $14.96 billion. Tokyo is also perhaps the most over-budget Summer Games, with the government originally predicting a cost of $7.3 billion when Tokyo made its host bid in 2013.

The costs have mounted despite Tokyo's attempts to cut back on frills, such as welcome parties, the "look" of the Games, and the number of support staff attending. In October, the organizing committees said they had saved $280 million through such cuts, but necessary coronavirus countermeasures have added an extra $920 million to the expense sheet.

Most of the additional costs will be covered by the national and Tokyo-level governments. The IOC isn't providing any additional funds beyond the $800 million it contributed to the Tokyo 2020 costs at the outset of the Olympic process.

However, in December the IOC said it will waive a 7.6% royalty fee it usually collects on Olympic sponsorship deals, as Tokyo seeks more sponsors to cover the costs of the delayed Olympics.

Are brands still sponsoring the Games?

According to the Tokyo committee’s latest budget, “l(fā)ocal sponsorship,” meaning advertising, will be the city’s biggest earner, generating $3.3 billion in revenue. That's more than twice the sponsorship earned by any previous Games.

But Reuters reports a number of Olympic sponsors are holding off on launching their Olympic advertising campaigns until they can better gauge the mood of the occasion.

With public opinion in Japan heavily against the Games, supporting the event doesn’t carry the same appeal for brands and, with fewer fans and no cheering allowed, the atmosphere will likely be less inspirational.

The Olympic Torch relay will be the first test of how advertisers try to frame this year’s subdued Olympics. The ritualistic ultramarathon that will see the Olympic flame pass between 10,000 torch bearers across Japan's 27 prefectures over the course of four months is due to start on March 25.

Last year, Mori had called for crowds watching the relay to be "restrained," but then the Tokyo Olympic Committee cancelled the run on March 24, 2020, two days before it was due to start, signaling that then Prime Minister Abe Shinzo finally had succumbed to reality and postponed the Games.

This year's torch relay is also under scrutiny. In mid-February, Maruyama Tatsuya, the minister of Shimane prefecture, threatened to cancel the region's participation in the relay and suggested the 10,000-person event wouldn't contribute to an "environment where we can safely enjoy the Olympics." Maruyama also said the Olympics should be cancelled "if the present conditions continue."

Are there any changes to the Olympics’ broadcast and press coverage?

The nonprofit International Olympic Committee makes over 90% of its revenue from selling broadcast rights to the Olympic Games, which it tends to sell in multiyear chunks that cover both Winter and Summer Games. The IOC made over $4 billion from the sale of broadcast rights for the four-year period from 2017 through 2020.

But the delayed start of Tokyo 2020 has hindered the IOC's cash flow and introduced the risk that some broadcasters might renegotiate their current contracts. Worse, a cancellation of the Games could result in broadcasters demanding refunds.

So broadcasts of this year's Olympics will go ahead, and the press will be in attendance too, albeit in smaller numbers. According to the playbook for the press, social distancing requirements have reduced the capacity of Olympic venue press rooms by 50%.

Postgame interviews will likely look and feel different, too, with athletes and interviewers maintaining a mandatory two-meter distance.

With fewer fans, little—if any—tourism, less media, and socially distanced athletes, the Tokyo Olympics risks becoming a pertinent reminder of how very prevalent the pandemic still is, rather than a post-pandemic celebration of triumph over adversity.

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