耐克開賣“翻新鞋”，別人穿過的你會(huì)要嗎,？
Chris Morris
2021-04-15
你買到的下一雙耐克Air Jordan運(yùn)動(dòng)鞋,，很有可能已經(jīng)被別人穿著走過好幾英里了。
周一,，耐克（Nike）宣布,，其計(jì)劃開始翻新被退回的運(yùn)動(dòng)鞋，并以更低的價(jià)格出售,。
耐克表示,，售出的鞋子有60天的退貨窗口期，每雙被退回的運(yùn)動(dòng)鞋都會(huì)經(jīng)過手工檢查和翻新,，以確保質(zhì)量合格,。通過第一輪檢查的鞋子將接受消毒和擦拭處理，然后進(jìn)行評(píng)級(jí),。翻新鞋會(huì)分為三級(jí)：“幾近全新”,、“輕度磨損”和“外觀有瑕疵 (如臟污、涂鴉或褪色) ”,。
等級(jí)越低,，價(jià)格也就越低。
如果消費(fèi)者認(rèn)為購買的翻新鞋不能滿足其需求,，他們也享有60天的退貨窗口期,。
耐克之所以推出這項(xiàng)特別計(jì)劃,，是因?yàn)槠渲铝τ跍p少消費(fèi)者浪費(fèi)。公司表示,，不符合質(zhì)量標(biāo)準(zhǔn)的運(yùn)動(dòng)鞋會(huì)被碾碎,，用于制作跑道、地毯襯墊,、健身房橡膠地板和運(yùn)動(dòng)場(chǎng)人造草坪等,。
最初，翻新鞋僅在部分耐克門店銷售,。目前,，有15家門店在銷售耐克翻新鞋，今年還會(huì)有更多門店加入,。
疫情期間,，耐克的業(yè)務(wù)大幅增長，這在很大程度上歸功于其電子商務(wù)業(yè)務(wù),。疫情爆發(fā)之前,，公司就已經(jīng)開始斥巨資建設(shè)門戶網(wǎng)站，讓客戶從網(wǎng)上就可以直接購買商品,，這一舉措降低了公司對(duì)實(shí)體零售商的依賴,。此外，耐克在中國等海外大型市場(chǎng)也越來越受歡迎,。
耐克的股價(jià)去年上漲了60%,。（財(cái)富中文網(wǎng)）
翻譯：郝秀
審校：汪皓
你買到的下一雙耐克Air Jordan運(yùn)動(dòng)鞋,，很有可能已經(jīng)被別人穿著走過好幾英里了,。
周一，耐克（Nike）宣布,，其計(jì)劃開始翻新被退回的運(yùn)動(dòng)鞋,，并以更低的價(jià)格出售。
耐克表示,，售出的鞋子有60天的退貨窗口期,，每雙被退回的運(yùn)動(dòng)鞋都會(huì)經(jīng)過手工檢查和翻新，以確保質(zhì)量合格,。通過第一輪檢查的鞋子將接受消毒和擦拭處理,，然后進(jìn)行評(píng)級(jí)。翻新鞋會(huì)分為三級(jí)：“幾近全新”,、“輕度磨損”和“外觀有瑕疵 (如臟污,、涂鴉或褪色) ”。
等級(jí)越低,，價(jià)格也就越低,。
如果消費(fèi)者認(rèn)為購買的翻新鞋不能滿足其需求,，他們也享有60天的退貨窗口期。
耐克之所以推出這項(xiàng)特別計(jì)劃,，是因?yàn)槠渲铝τ跍p少消費(fèi)者浪費(fèi),。公司表示，不符合質(zhì)量標(biāo)準(zhǔn)的運(yùn)動(dòng)鞋會(huì)被碾碎,，用于制作跑道,、地毯襯墊、健身房橡膠地板和運(yùn)動(dòng)場(chǎng)人造草坪等,。
最初,，翻新鞋僅在部分耐克門店銷售。目前,，有15家門店在銷售耐克翻新鞋,，今年還會(huì)有更多門店加入。
疫情期間,，耐克的業(yè)務(wù)大幅增長,，這在很大程度上歸功于其電子商務(wù)業(yè)務(wù)。疫情爆發(fā)之前,，公司就已經(jīng)開始斥巨資建設(shè)門戶網(wǎng)站,，讓客戶從網(wǎng)上就可以直接購買商品，這一舉措降低了公司對(duì)實(shí)體零售商的依賴,。此外,，耐克在中國等海外大型市場(chǎng)也越來越受歡迎。
耐克的股價(jià)去年上漲了60%,。（財(cái)富中文網(wǎng)）
翻譯：郝秀
審校：汪皓
The next pair of Air Jordans you buy could already have a few miles on them.
Nike, on Monday, announced plans to begin refurbishing returned sneakers to sell at a lower price.
The shoes will have to be returned within a 60-day window—and Nike says each pair will be inspected and refurbished by hand to ensure eligibility. Those that pass the first test will be sanitized and buffed, then given one of three cosmetic grades: “Like New,” “Gently Worn,” or “Cosmetically Flawed” (indicating a stain, mark, or fading).
The lower the grade, the lower the price.
Buyers of the refurbished shoes will have a 60-day window to return them, should a pair not meet their needs.
The unusual move comes as Nike tries to reduce consumer waste. Shoes that don’t meet quality standards, the company says, will be ground up—and could be reused for things like running tracks, carpet padding, rubber flooring for gyms, and turf fields.
The refurbished shoes won’t be sold in every Nike location initially. Currently, up to 15 stores carry the Nike Refurbished line, with more to come later this year.
Nike has been experiencing a surge of business during the pandemic, thanks in large part to its e-commerce operations. Before COVID-19, the company began to invest heavily in portals that allowed customers to buy direct and made the company less reliant on physical retailers. It has also seen its popularity grow overseas in big markets like China.
Nike shares are up 60% in the past year.
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