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雜志訂閱

特斯拉的萬(wàn)億賭局

Shawn Tully
2021-12-03

近期股價(jià)暴漲,讓特斯拉成為全球市值最高的公司,,但也令其未來(lái)走勢(shì)堪憂,。

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從今年秋天六周的走勢(shì)可以看出,,特斯拉(Tesla)的股價(jià)已經(jīng)嚴(yán)重脫離了公司基本面。

受第三季度亮眼財(cái)報(bào)影響,,加上租車(chē)公司赫茲(Hertz)宣布計(jì)劃購(gòu)入10萬(wàn)輛特斯拉擴(kuò)大其租賃車(chē)隊(duì)的規(guī)模,,從10月8日到11月4日,,在19個(gè)交易日里,,特斯拉股價(jià)大漲57%,最高達(dá)到1230美元。無(wú)論是亮眼的財(cái)報(bào)還是赫茲的購(gòu)車(chē)計(jì)劃,,都是具有深遠(yuǎn)意義的商業(yè)里程碑,,標(biāo)志著特斯拉曾經(jīng)顯得激進(jìn)的電動(dòng)汽車(chē)業(yè)務(wù)已經(jīng)在主流商業(yè)世界里越走越遠(yuǎn)。

但投資者的反應(yīng)確實(shí)太過(guò)瘋狂,,對(duì)于任何股票而言,,在不到一個(gè)月的時(shí)間里上漲57%都會(huì)令人瞠目結(jié)舌。而就特斯拉本次的上漲而言,,在蜂擁而至的買(mǎi)家的助推下,,特斯拉的市值更是(全部流通股的價(jià)值)暴漲了4480億美元之巨,創(chuàng)下股票交易史上單個(gè)公司短期市值飆升紀(jì)錄,。那么這次市值上漲究竟有多驚人呢,??jī)H僅特斯拉市值增加的部分就超過(guò)了標(biāo)準(zhǔn)普爾500指數(shù)(S&P 500)中前9大股票以外所有股票市值增加的總和,其中包括許多營(yíng)收遠(yuǎn)超特斯拉的巨頭企業(yè),,例如強(qiáng)生公司(Johnson & Johnson)和美國(guó)銀行(Bank of America),。特斯拉也在投資者的支持之下首次進(jìn)入“萬(wàn)億美元”俱樂(lè)部,在微軟(Microsoft),、蘋(píng)果(Apple),、亞馬遜(Amazon)和Alphabet身旁占據(jù)了一席之地。

而在市值創(chuàng)下歷史紀(jì)錄之后,,特斯拉又一如既往地掀起了一番風(fēng)浪,,而這自然少不了馬斯克“角落辦公室”的功勞。首先,,馬斯克對(duì)赫茲宣布的交易發(fā)出了質(zhì)疑,,他在推特(Twitter)上回應(yīng)稱(chēng),特斯拉尚未與這家租車(chē)行業(yè)巨頭簽署合約,。其次,,馬斯克又發(fā)起了一項(xiàng)莫名其妙的民意調(diào)查,在推特上詢問(wèn)粉絲自己是否應(yīng)該拋售10%的股份,,結(jié)果58%的人投了贊成票,。其后,提交給美國(guó)證券交易委員會(huì)(SEC)的文件顯示,,馬斯克已經(jīng)開(kāi)始出售特斯拉股票,,規(guī)模達(dá)數(shù)十億美元??偠灾?,截至11月22日收盤(pán),特斯拉的市值已經(jīng)從頂峰下跌6%,。但在投資者眼中,,該公司的市值仍然高達(dá)1.16萬(wàn)億美元,,相較于股價(jià)“起飛”前仍然增加了近3750億美元,而且特斯拉依然是“萬(wàn)億美元俱樂(lè)部”的一員,,與許多營(yíng)收達(dá)其數(shù)倍之多的企業(yè)并駕齊驅(qū),。

特斯拉近期股價(jià)的大幅飆升讓其懷疑者大跌眼鏡,后者驚奇地發(fā)現(xiàn),,在他們眼中已然高到離譜的股價(jià)竟然還能夠在如此短的時(shí)間里再漲50%多,,實(shí)在不可思議。標(biāo)準(zhǔn)普爾500指數(shù)成份股的平均歷史市盈率為24倍,,而特斯拉目前的市盈率已經(jīng)達(dá)到約365倍,。“這可以說(shuō)是‘害怕錯(cuò)過(guò)’的終極表現(xiàn)了,?!必悆?nèi)特·斯圖爾特如是說(shuō)。斯圖爾特是一位專(zhuān)門(mén)研究分析公司資本回報(bào)率的顧問(wèn),,他稱(chēng):“這完全是企業(yè)沖勁,、領(lǐng)導(dǎo)層魅力和超鐵桿擁躉共同發(fā)力的結(jié)果。在此之前,,這家偉大公司的股價(jià)已經(jīng)嚴(yán)重偏離基本面,。經(jīng)過(guò)最近一輪飆升,這種情況更是愈演愈烈,?!?/p>

特斯拉估值的一飛沖天也促使我們對(duì)當(dāng)前這樣一個(gè)“迷因股票、萬(wàn)物皆漲”的時(shí)代提出了本質(zhì)性問(wèn)題,,即“1萬(wàn)億美元估值到底意味著什么,?”這種高昂的估值當(dāng)然能夠在一定程度上反映公司的受歡迎程度,也可以體現(xiàn)散戶投資者的熱情和信心,。在馬斯克的領(lǐng)導(dǎo)之下,,特斯拉在電動(dòng)汽車(chē)領(lǐng)域可謂遙遙領(lǐng)先。但是其能否創(chuàng)造足夠的利潤(rùn),、銷(xiāo)售額和市場(chǎng)份額來(lái)證明自己配得上美國(guó)第五大市值公司的名頭,?

我們都聽(tīng)過(guò)特斯拉粉絲為其設(shè)想的美好藍(lán)圖。其擁躉認(rèn)為,,在電動(dòng)汽車(chē)徹底改變?nèi)蚱?chē)制造業(yè)的歷史性時(shí)刻,,特斯拉將成為該行業(yè)當(dāng)之無(wú)愧的王者。他們還認(rèn)為,,特斯拉絕不僅僅是“造車(chē)匠”,,憑借其超級(jí)先進(jìn)的軟件和電池技術(shù),特斯拉在能源儲(chǔ)存和自動(dòng)駕駛領(lǐng)域也擁有巨大的領(lǐng)先優(yōu)勢(shì),。未來(lái),,該公司也將在上述領(lǐng)域大展拳腳,,通過(guò)出售產(chǎn)品、向競(jìng)爭(zhēng)對(duì)手提供授權(quán)賺得盆滿缽滿,。方舟投資公司(ARK Invest)的首席執(zhí)行官凱西·伍德最近在Milken Institute全球峰會(huì)(Milken Institute Global Conference)上表示:“電動(dòng)汽車(chē)正在從傳統(tǒng)燃油車(chē)手中奪取大量的市場(chǎng)份額。股票最終對(duì)這一現(xiàn)實(shí)做出了反應(yīng),。未來(lái)五年內(nèi),,特斯拉的股價(jià)還將再翻兩番(達(dá)到每股3000美元)?!?/p>

誠(chéng)然,,我們現(xiàn)在還無(wú)從得知特斯拉將會(huì)如何實(shí)現(xiàn)自己的雄心壯志、如何駕馭未來(lái),,但我們還是能夠通過(guò)一些簡(jiǎn)單的方法算出特斯拉要想為股東帶來(lái)高額回報(bào)或者跟上市場(chǎng)整體水平必須拿出怎樣的業(yè)績(jī),。而計(jì)算得出的結(jié)論則給我們潑了一盆冷水:要想配得上自己當(dāng)前的股價(jià),特斯拉必須拿出史詩(shī)級(jí)的,、看似不切實(shí)際的業(yè)績(jī),。

事實(shí)上,現(xiàn)在購(gòu)買(mǎi)特斯拉的股票就等于在做一場(chǎng)終極的長(zhǎng)期賭博,,押注特斯拉將在電動(dòng)汽車(chē)領(lǐng)域獲得超乎想象的收益,,而其競(jìng)爭(zhēng)對(duì)手(等同于全球其他所有車(chē)企)則全部在市場(chǎng)競(jìng)爭(zhēng)中敗下陣來(lái)。簡(jiǎn)而言之,,現(xiàn)在投資特斯拉等同于表示特斯拉將橫掃電動(dòng)汽車(chē)領(lǐng)域,,其他公司則只能去爭(zhēng)奪殘羹剩飯。

為評(píng)估特斯拉需要做出怎樣的業(yè)績(jī)才可以匹配此輪暴漲,,《財(cái)富》雜志使用了兩種經(jīng)過(guò)實(shí)戰(zhàn)檢驗(yàn)的精確評(píng)估工具:其一是投資研究公司New Constructs的創(chuàng)始人及首席執(zhí)行官大衛(wèi)·特雷納開(kāi)發(fā)的“預(yù)期投資”(expectations investments)分析工具,;其二是機(jī)構(gòu)股東服務(wù)公司(Institutional Shareholder Services,簡(jiǎn)稱(chēng)ISS)部署的“經(jīng)濟(jì)增加值”(economic value added,,簡(jiǎn)稱(chēng)EVA),,用于評(píng)估高管薪酬及其他公司業(yè)績(jī)要素。

二者均涉及一種基本的收益衡量標(biāo)準(zhǔn),,即“稅后凈營(yíng)業(yè)利潤(rùn)”(net operating profit after tax,,簡(jiǎn)稱(chēng)NOPAT)。當(dāng)前的市值能夠扮演“路標(biāo)”的角色,。通過(guò)相關(guān)分析我們可以知道,,某家公司如果想匹配以當(dāng)前價(jià)格買(mǎi)入股票的風(fēng)險(xiǎn),就必須達(dá)到多塊的增長(zhǎng)速度,。如果以365倍的歷史市盈率來(lái)看,,買(mǎi)入特斯拉的股票就相當(dāng)于你認(rèn)為,憑借特斯拉的擴(kuò)張速度,,其股票的價(jià)值也能夠?qū)崿F(xiàn)相應(yīng)增長(zhǎng),。稅后凈營(yíng)業(yè)利潤(rùn)可以幫助分析師制定具體的增長(zhǎng)目標(biāo),。特雷納說(shuō):“只有當(dāng)特斯拉的表現(xiàn)超過(guò)預(yù)期、且未來(lái)的稅后凈營(yíng)業(yè)利潤(rùn)能夠超過(guò)當(dāng)前股價(jià)對(duì)應(yīng)的巨大數(shù)值時(shí),,特斯拉的股票才值得買(mǎi)入,。”

我們先從特雷納的模型開(kāi)始,。在最近的一份報(bào)告中,,特雷納指出,特斯拉的市值已經(jīng)超過(guò)了全球10大車(chē)企的市值總和,,包括豐田(Toyota),、通用汽車(chē)(General Motors)、福特(Ford)和戴姆勒(Daimler),,即梅賽德斯(Mercedes)的母公司,。在過(guò)去的四個(gè)季度里,上述10大車(chē)企的汽車(chē)銷(xiāo)售量達(dá)4500萬(wàn)輛,,是特斯拉的50多倍,。

據(jù)特雷納計(jì)算,特斯拉目前的稅后凈營(yíng)業(yè)利潤(rùn)為36億美元,。由此通過(guò)其數(shù)字分析可以得出,,市場(chǎng)對(duì)特斯拉的未來(lái)業(yè)績(jī)可謂“極為樂(lè)觀”。他發(fā)現(xiàn),,(給特斯拉的估值相當(dāng)于)市場(chǎng)預(yù)期特斯拉能夠在2030年前實(shí)現(xiàn)17.2%的稅后凈營(yíng)業(yè)利潤(rùn)率,,相當(dāng)于豐田的兩倍,比特斯拉當(dāng)前的數(shù)字還高10個(gè)百分點(diǎn),。

特雷納以相關(guān)數(shù)據(jù)為基準(zhǔn),,通過(guò)逆向推演得出,要想匹配其當(dāng)前超過(guò)1.1萬(wàn)億美元的估值,,到2030年,,特斯拉的營(yíng)收就需要從過(guò)去四個(gè)季度的470億美元暴漲至7830億美元。這比豐田,、通用汽車(chē),、福特、本田和Stellantis——克萊斯勒(Chrysler),、道奇(Dodge)和菲亞特(Fiat)的母公司——等公司目前的營(yíng)收總額還多,。更重要的是:這比目前地球上任何一家公司的收入都要多。

要想實(shí)現(xiàn)這一目標(biāo),,特斯拉就需要像初創(chuàng)企業(yè)一樣實(shí)現(xiàn)38%的年化增長(zhǎng)率,,而這種速度在大企業(yè)中幾乎聞所未聞。稅后凈營(yíng)業(yè)利潤(rùn)需要遵循相似的軌跡,也就是說(shuō),,未來(lái)九年內(nèi)每年需要達(dá)到1350億美元,,遠(yuǎn)超蘋(píng)果公司(美國(guó)最賺錢(qián)的企業(yè))當(dāng)前的利潤(rùn)水平。

如此巨大的利潤(rùn)數(shù)字看起來(lái)令人生畏,,而特斯拉還將面臨更大的挑戰(zhàn):電動(dòng)汽車(chē)產(chǎn)業(yè)的規(guī)模很可能不足以讓特斯拉具備沖擊傳統(tǒng)行業(yè)巨頭的實(shí)力,。特雷納引用了國(guó)際能源署(International Energy Agency)對(duì)“基本情況”的預(yù)測(cè)數(shù)據(jù),即到2030年,,電動(dòng)汽車(chē)的銷(xiāo)量將達(dá)到2580萬(wàn)輛,。如果特斯拉汽車(chē)?yán)^續(xù)保持目前51000美元的平均售價(jià),那么在這個(gè)十年結(jié)束時(shí),,特斯拉每年就要賣(mài)出1600萬(wàn)輛汽車(chē)才可以獲得7830億美元的收入。換句話說(shuō),,“特斯拉需要在整個(gè)電動(dòng)汽車(chē)市場(chǎng)占據(jù)60%的份額,。”特雷納表示,。

特雷納還警告稱(chēng),,如果我們把稅后凈營(yíng)業(yè)利潤(rùn)率設(shè)定的更現(xiàn)實(shí)一些,比方說(shuō),,8.5%(與通用汽車(chē)當(dāng)前水平相當(dāng)),,那么特斯拉就需要在2030年售出3100萬(wàn)輛電動(dòng)汽車(chē)才能夠達(dá)到基準(zhǔn)目標(biāo),相當(dāng)于全行業(yè)總銷(xiāo)量的118%,,也就是說(shuō),,特斯拉即便獨(dú)霸全球電動(dòng)汽車(chē)市場(chǎng)也無(wú)法實(shí)現(xiàn)目標(biāo)。特雷納總結(jié)說(shuō):“這種收入,、盈利預(yù)期簡(jiǎn)直不可思議,,根本不可能實(shí)現(xiàn)?!?/p>

機(jī)構(gòu)股東服務(wù)公司的總經(jīng)理安東尼·坎帕尼亞提出的假設(shè)與之不同,,但卻得出了相似的結(jié)論。據(jù)其估計(jì),,特斯拉目前的稅后凈營(yíng)業(yè)利潤(rùn)為34億美元,,而后他又假設(shè)目標(biāo)稅后凈營(yíng)業(yè)利潤(rùn)率為8%。通過(guò)進(jìn)行EVA分析,,他認(rèn)為,,要想匹配特斯拉當(dāng)前的股價(jià),到2030年,,特斯拉的銷(xiāo)售額就必須達(dá)到1.2萬(wàn)億美元,,而稅后凈營(yíng)業(yè)利潤(rùn)則需要達(dá)到930億美元。而要達(dá)到這一目標(biāo),,特斯拉的稅后凈營(yíng)業(yè)利潤(rùn)的年增長(zhǎng)率就必須達(dá)到19%,。與之相比,,同樣經(jīng)由EVA公式計(jì)算后,微軟和亞馬遜要想匹配投資者給出的估值,,需要達(dá)到的年增長(zhǎng)率分別為8%和9%,,而對(duì)這兩家公司而言,相關(guān)數(shù)字已然不低,??才聊醽喺f(shuō):“從估值來(lái)看,投資者對(duì)特斯拉的增長(zhǎng)預(yù)期可謂非常之高,?!?/p>

坎帕尼亞還提醒說(shuō),EVA算法假設(shè)特斯拉將使用自有現(xiàn)金流新建所有的超級(jí)工廠,,不會(huì)通過(guò)借款或發(fā)行股票募集更多資本,。但正如特雷納所指出的那樣,要想證明當(dāng)前股價(jià)的合理性,,特斯拉就需要在2030年生產(chǎn)15倍或20倍于當(dāng)前銷(xiāo)量的汽車(chē),,而如此規(guī)模的產(chǎn)能建設(shè)將侵蝕特斯拉的利潤(rùn)、拉低股價(jià),。因此,,特斯拉很可能需要進(jìn)行大幅融資。

人們對(duì)特斯拉將統(tǒng)治汽車(chē)行業(yè)的幻想不僅體現(xiàn)在特斯拉的股價(jià)上,,還體現(xiàn)在投資者對(duì)其競(jìng)爭(zhēng)對(duì)手的估值上,。《財(cái)富》雜志根據(jù)過(guò)去四個(gè)季度的GAAP收益計(jì)算了美,、歐,、日、韓15家頂級(jí)傳統(tǒng)車(chē)企的整體市盈率,,結(jié)果僅為7.4,,與特斯拉的歷史市盈率相比簡(jiǎn)直微不足道。

從本質(zhì)上講,,市場(chǎng)認(rèn)為,,即便已經(jīng)在“電動(dòng)汽車(chē)轉(zhuǎn)型”上投入數(shù)十億美元,特斯拉的競(jìng)爭(zhēng)對(duì)手依然無(wú)法從電動(dòng)汽車(chē)業(yè)務(wù)中賺到利潤(rùn),。斯圖爾特認(rèn)為:“在投資者眼中,,電動(dòng)汽車(chē)市場(chǎng)已經(jīng)是一片紅海。他們認(rèn)為特斯拉將贏家通吃,,其他公司只能成為特斯拉的模仿者和追隨者,,在商品終端展開(kāi)爭(zhēng)奪,而特斯拉則將成為行業(yè)內(nèi)的頂級(jí)品牌和技術(shù)領(lǐng)袖?!?/p>

一言以蔽之,,特斯拉的超萬(wàn)億估值相當(dāng)于投資者的一種預(yù)言,即電動(dòng)汽車(chē)市場(chǎng)將成為特斯拉獨(dú)享的財(cái)富寶庫(kù),。但這種可能性有多大,?特斯拉的所有主要競(jìng)爭(zhēng)對(duì)手對(duì)于電動(dòng)汽車(chē)領(lǐng)域都是雄心勃勃。特雷納在他最近的文章中指出,,大眾,、戴姆勒和Stellantis均已經(jīng)做出承諾,到2030年,,其生產(chǎn)的汽車(chē)中有50%將是電動(dòng)汽車(chē),,而福特則為40%??傊?,據(jù)特雷納估計(jì),特斯拉10家競(jìng)爭(zhēng)對(duì)手的目標(biāo)是到2030年每年生產(chǎn)1900萬(wàn)輛電動(dòng)汽車(chē),。請(qǐng)注意,,國(guó)際能源署對(duì)當(dāng)年整個(gè)市場(chǎng)的銷(xiāo)量預(yù)測(cè)是略低于2600萬(wàn)輛,。傳統(tǒng)汽車(chē)巨頭每售出一輛電動(dòng)汽車(chē),,都會(huì)進(jìn)一步降低特斯拉賣(mài)出足夠汽車(chē)證明當(dāng)前超高估值合理的可能性。

最可能的結(jié)果是,,在其他車(chē)企渡過(guò)“蹣跚學(xué)步”的階段之后,,特斯拉的股價(jià)將趨于平穩(wěn)或一跌到底,雖然可能會(huì)對(duì)投資者造成打擊,,但即便該公司可以持續(xù)增長(zhǎng),、創(chuàng)新,這種情況也極有可能發(fā)生,。最終,,基礎(chǔ)數(shù)學(xué)的力量將會(huì)摧毀建立在信心、信念和美國(guó)夢(mèng)想家魅力之上的沙堡,。這些數(shù)字站不住腳,。電動(dòng)汽車(chē)行業(yè)必將迎來(lái)越發(fā)激烈的競(jìng)爭(zhēng),而特斯拉的股價(jià)又很容易發(fā)生變化,。有些學(xué)費(fèi)非交不可,。(財(cái)富中文網(wǎng))

本文另一版本登載于《財(cái)富》雜志2021年12月/2022年1月刊,標(biāo)題為《特斯拉萬(wàn)億賭局》(The trillion-dollar Tesla gamble),。

譯者:梁宇

審校:夏林

從今年秋天六周的走勢(shì)可以看出,,特斯拉(Tesla)的股價(jià)已經(jīng)嚴(yán)重脫離了公司基本面。

受第三季度亮眼財(cái)報(bào)影響,加上租車(chē)公司赫茲(Hertz)宣布計(jì)劃購(gòu)入10萬(wàn)輛特斯拉擴(kuò)大其租賃車(chē)隊(duì)的規(guī)模,,從10月8日到11月4日,,在19個(gè)交易日里,特斯拉股價(jià)大漲57%,,最高達(dá)到1230美元,。無(wú)論是亮眼的財(cái)報(bào)還是赫茲的購(gòu)車(chē)計(jì)劃,都是具有深遠(yuǎn)意義的商業(yè)里程碑,,標(biāo)志著特斯拉曾經(jīng)顯得激進(jìn)的電動(dòng)汽車(chē)業(yè)務(wù)已經(jīng)在主流商業(yè)世界里越走越遠(yuǎn),。

但投資者的反應(yīng)確實(shí)太過(guò)瘋狂,對(duì)于任何股票而言,,在不到一個(gè)月的時(shí)間里上漲57%都會(huì)令人瞠目結(jié)舌,。而就特斯拉本次的上漲而言,在蜂擁而至的買(mǎi)家的助推下,,特斯拉的市值更是(全部流通股的價(jià)值)暴漲了4480億美元之巨,,創(chuàng)下股票交易史上單個(gè)公司短期市值飆升紀(jì)錄。那么這次市值上漲究竟有多驚人呢,??jī)H僅特斯拉市值增加的部分就超過(guò)了標(biāo)準(zhǔn)普爾500指數(shù)(S&P 500)中前9大股票以外所有股票市值增加的總和,,其中包括許多營(yíng)收遠(yuǎn)超特斯拉的巨頭企業(yè),例如強(qiáng)生公司(Johnson & Johnson)和美國(guó)銀行(Bank of America),。特斯拉也在投資者的支持之下首次進(jìn)入“萬(wàn)億美元”俱樂(lè)部,,在微軟(Microsoft)、蘋(píng)果(Apple),、亞馬遜(Amazon)和Alphabet身旁占據(jù)了一席之地,。

而在市值創(chuàng)下歷史紀(jì)錄之后,特斯拉又一如既往地掀起了一番風(fēng)浪,,而這自然少不了馬斯克“角落辦公室”的功勞,。首先,,馬斯克對(duì)赫茲宣布的交易發(fā)出了質(zhì)疑,他在推特(Twitter)上回應(yīng)稱(chēng),,特斯拉尚未與這家租車(chē)行業(yè)巨頭簽署合約,。其次,,馬斯克又發(fā)起了一項(xiàng)莫名其妙的民意調(diào)查,,在推特上詢問(wèn)粉絲自己是否應(yīng)該拋售10%的股份,,結(jié)果58%的人投了贊成票。其后,,提交給美國(guó)證券交易委員會(huì)(SEC)的文件顯示,,馬斯克已經(jīng)開(kāi)始出售特斯拉股票,,規(guī)模達(dá)數(shù)十億美元??偠灾刂?1月22日收盤(pán),,特斯拉的市值已經(jīng)從頂峰下跌6%,。但在投資者眼中,,該公司的市值仍然高達(dá)1.16萬(wàn)億美元,,相較于股價(jià)“起飛”前仍然增加了近3750億美元,,而且特斯拉依然是“萬(wàn)億美元俱樂(lè)部”的一員,,與許多營(yíng)收達(dá)其數(shù)倍之多的企業(yè)并駕齊驅(qū),。

特斯拉近期股價(jià)的大幅飆升讓其懷疑者大跌眼鏡,,后者驚奇地發(fā)現(xiàn),在他們眼中已然高到離譜的股價(jià)竟然還能夠在如此短的時(shí)間里再漲50%多,,實(shí)在不可思議,。標(biāo)準(zhǔn)普爾500指數(shù)成份股的平均歷史市盈率為24倍,而特斯拉目前的市盈率已經(jīng)達(dá)到約365倍,?!斑@可以說(shuō)是‘害怕錯(cuò)過(guò)’的終極表現(xiàn)了?!必悆?nèi)特·斯圖爾特如是說(shuō),。斯圖爾特是一位專(zhuān)門(mén)研究分析公司資本回報(bào)率的顧問(wèn),他稱(chēng):“這完全是企業(yè)沖勁,、領(lǐng)導(dǎo)層魅力和超鐵桿擁躉共同發(fā)力的結(jié)果。在此之前,,這家偉大公司的股價(jià)已經(jīng)嚴(yán)重偏離基本面,。經(jīng)過(guò)最近一輪飆升,,這種情況更是愈演愈烈,?!?/p>

特斯拉估值的一飛沖天也促使我們對(duì)當(dāng)前這樣一個(gè)“迷因股票,、萬(wàn)物皆漲”的時(shí)代提出了本質(zhì)性問(wèn)題,,即“1萬(wàn)億美元估值到底意味著什么,?”這種高昂的估值當(dāng)然能夠在一定程度上反映公司的受歡迎程度,也可以體現(xiàn)散戶投資者的熱情和信心,。在馬斯克的領(lǐng)導(dǎo)之下,特斯拉在電動(dòng)汽車(chē)領(lǐng)域可謂遙遙領(lǐng)先,。但是其能否創(chuàng)造足夠的利潤(rùn),、銷(xiāo)售額和市場(chǎng)份額來(lái)證明自己配得上美國(guó)第五大市值公司的名頭,?

我們都聽(tīng)過(guò)特斯拉粉絲為其設(shè)想的美好藍(lán)圖,。其擁躉認(rèn)為,,在電動(dòng)汽車(chē)徹底改變?nèi)蚱?chē)制造業(yè)的歷史性時(shí)刻,特斯拉將成為該行業(yè)當(dāng)之無(wú)愧的王者,。他們還認(rèn)為,特斯拉絕不僅僅是“造車(chē)匠”,,憑借其超級(jí)先進(jìn)的軟件和電池技術(shù),,特斯拉在能源儲(chǔ)存和自動(dòng)駕駛領(lǐng)域也擁有巨大的領(lǐng)先優(yōu)勢(shì)。未來(lái),,該公司也將在上述領(lǐng)域大展拳腳,,通過(guò)出售產(chǎn)品,、向競(jìng)爭(zhēng)對(duì)手提供授權(quán)賺得盆滿缽滿。方舟投資公司(ARK Invest)的首席執(zhí)行官凱西·伍德最近在Milken Institute全球峰會(huì)(Milken Institute Global Conference)上表示:“電動(dòng)汽車(chē)正在從傳統(tǒng)燃油車(chē)手中奪取大量的市場(chǎng)份額。股票最終對(duì)這一現(xiàn)實(shí)做出了反應(yīng)。未來(lái)五年內(nèi),,特斯拉的股價(jià)還將再翻兩番(達(dá)到每股3000美元),?!?/p>

誠(chéng)然,我們現(xiàn)在還無(wú)從得知特斯拉將會(huì)如何實(shí)現(xiàn)自己的雄心壯志,、如何駕馭未來(lái),,但我們還是能夠通過(guò)一些簡(jiǎn)單的方法算出特斯拉要想為股東帶來(lái)高額回報(bào)或者跟上市場(chǎng)整體水平必須拿出怎樣的業(yè)績(jī)。而計(jì)算得出的結(jié)論則給我們潑了一盆冷水:要想配得上自己當(dāng)前的股價(jià),,特斯拉必須拿出史詩(shī)級(jí)的,、看似不切實(shí)際的業(yè)績(jī)。

事實(shí)上,,現(xiàn)在購(gòu)買(mǎi)特斯拉的股票就等于在做一場(chǎng)終極的長(zhǎng)期賭博,,押注特斯拉將在電動(dòng)汽車(chē)領(lǐng)域獲得超乎想象的收益,而其競(jìng)爭(zhēng)對(duì)手(等同于全球其他所有車(chē)企)則全部在市場(chǎng)競(jìng)爭(zhēng)中敗下陣來(lái),。簡(jiǎn)而言之,,現(xiàn)在投資特斯拉等同于表示特斯拉將橫掃電動(dòng)汽車(chē)領(lǐng)域,其他公司則只能去爭(zhēng)奪殘羹剩飯,。

為評(píng)估特斯拉需要做出怎樣的業(yè)績(jī)才可以匹配此輪暴漲,,《財(cái)富》雜志使用了兩種經(jīng)過(guò)實(shí)戰(zhàn)檢驗(yàn)的精確評(píng)估工具:其一是投資研究公司New Constructs的創(chuàng)始人及首席執(zhí)行官大衛(wèi)·特雷納開(kāi)發(fā)的“預(yù)期投資”(expectations investments)分析工具;其二是機(jī)構(gòu)股東服務(wù)公司(Institutional Shareholder Services,,簡(jiǎn)稱(chēng)ISS)部署的“經(jīng)濟(jì)增加值”(economic value added,,簡(jiǎn)稱(chēng)EVA),用于評(píng)估高管薪酬及其他公司業(yè)績(jī)要素,。

二者均涉及一種基本的收益衡量標(biāo)準(zhǔn),,即“稅后凈營(yíng)業(yè)利潤(rùn)”(net operating profit after tax,簡(jiǎn)稱(chēng)NOPAT),。當(dāng)前的市值能夠扮演“路標(biāo)”的角色,。通過(guò)相關(guān)分析我們可以知道,某家公司如果想匹配以當(dāng)前價(jià)格買(mǎi)入股票的風(fēng)險(xiǎn),,就必須達(dá)到多塊的增長(zhǎng)速度,。如果以365倍的歷史市盈率來(lái)看,買(mǎi)入特斯拉的股票就相當(dāng)于你認(rèn)為,,憑借特斯拉的擴(kuò)張速度,,其股票的價(jià)值也能夠?qū)崿F(xiàn)相應(yīng)增長(zhǎng)。稅后凈營(yíng)業(yè)利潤(rùn)可以幫助分析師制定具體的增長(zhǎng)目標(biāo)。特雷納說(shuō):“只有當(dāng)特斯拉的表現(xiàn)超過(guò)預(yù)期,、且未來(lái)的稅后凈營(yíng)業(yè)利潤(rùn)能夠超過(guò)當(dāng)前股價(jià)對(duì)應(yīng)的巨大數(shù)值時(shí),,特斯拉的股票才值得買(mǎi)入?!?/p>

我們先從特雷納的模型開(kāi)始,。在最近的一份報(bào)告中,特雷納指出,,特斯拉的市值已經(jīng)超過(guò)了全球10大車(chē)企的市值總和,,包括豐田(Toyota)、通用汽車(chē)(General Motors),、福特(Ford)和戴姆勒(Daimler),,即梅賽德斯(Mercedes)的母公司。在過(guò)去的四個(gè)季度里,,上述10大車(chē)企的汽車(chē)銷(xiāo)售量達(dá)4500萬(wàn)輛,,是特斯拉的50多倍。

據(jù)特雷納計(jì)算,,特斯拉目前的稅后凈營(yíng)業(yè)利潤(rùn)為36億美元,。由此通過(guò)其數(shù)字分析可以得出,市場(chǎng)對(duì)特斯拉的未來(lái)業(yè)績(jī)可謂“極為樂(lè)觀”,。他發(fā)現(xiàn),,(給特斯拉的估值相當(dāng)于)市場(chǎng)預(yù)期特斯拉能夠在2030年前實(shí)現(xiàn)17.2%的稅后凈營(yíng)業(yè)利潤(rùn)率,相當(dāng)于豐田的兩倍,,比特斯拉當(dāng)前的數(shù)字還高10個(gè)百分點(diǎn),。

特雷納以相關(guān)數(shù)據(jù)為基準(zhǔn),通過(guò)逆向推演得出,,要想匹配其當(dāng)前超過(guò)1.1萬(wàn)億美元的估值,,到2030年,特斯拉的營(yíng)收就需要從過(guò)去四個(gè)季度的470億美元暴漲至7830億美元,。這比豐田,、通用汽車(chē)、福特,、本田和Stellantis——克萊斯勒(Chrysler),、道奇(Dodge)和菲亞特(Fiat)的母公司——等公司目前的營(yíng)收總額還多。更重要的是:這比目前地球上任何一家公司的收入都要多,。

要想實(shí)現(xiàn)這一目標(biāo),,特斯拉就需要像初創(chuàng)企業(yè)一樣實(shí)現(xiàn)38%的年化增長(zhǎng)率,而這種速度在大企業(yè)中幾乎聞所未聞,。稅后凈營(yíng)業(yè)利潤(rùn)需要遵循相似的軌跡,,也就是說(shuō),,未來(lái)九年內(nèi)每年需要達(dá)到1350億美元,遠(yuǎn)超蘋(píng)果公司(美國(guó)最賺錢(qián)的企業(yè))當(dāng)前的利潤(rùn)水平,。

如此巨大的利潤(rùn)數(shù)字看起來(lái)令人生畏,,而特斯拉還將面臨更大的挑戰(zhàn):電動(dòng)汽車(chē)產(chǎn)業(yè)的規(guī)模很可能不足以讓特斯拉具備沖擊傳統(tǒng)行業(yè)巨頭的實(shí)力。特雷納引用了國(guó)際能源署(International Energy Agency)對(duì)“基本情況”的預(yù)測(cè)數(shù)據(jù),,即到2030年,,電動(dòng)汽車(chē)的銷(xiāo)量將達(dá)到2580萬(wàn)輛,。如果特斯拉汽車(chē)?yán)^續(xù)保持目前51000美元的平均售價(jià),,那么在這個(gè)十年結(jié)束時(shí),特斯拉每年就要賣(mài)出1600萬(wàn)輛汽車(chē)才可以獲得7830億美元的收入,。換句話說(shuō),,“特斯拉需要在整個(gè)電動(dòng)汽車(chē)市場(chǎng)占據(jù)60%的份額?!碧乩准{表示,。

特雷納還警告稱(chēng),如果我們把稅后凈營(yíng)業(yè)利潤(rùn)率設(shè)定的更現(xiàn)實(shí)一些,,比方說(shuō),,8.5%(與通用汽車(chē)當(dāng)前水平相當(dāng)),那么特斯拉就需要在2030年售出3100萬(wàn)輛電動(dòng)汽車(chē)才能夠達(dá)到基準(zhǔn)目標(biāo),,相當(dāng)于全行業(yè)總銷(xiāo)量的118%,,也就是說(shuō),特斯拉即便獨(dú)霸全球電動(dòng)汽車(chē)市場(chǎng)也無(wú)法實(shí)現(xiàn)目標(biāo),。特雷納總結(jié)說(shuō):“這種收入,、盈利預(yù)期簡(jiǎn)直不可思議,根本不可能實(shí)現(xiàn),?!?/p>

機(jī)構(gòu)股東服務(wù)公司的總經(jīng)理安東尼·坎帕尼亞提出的假設(shè)與之不同,但卻得出了相似的結(jié)論,。據(jù)其估計(jì),,特斯拉目前的稅后凈營(yíng)業(yè)利潤(rùn)為34億美元,而后他又假設(shè)目標(biāo)稅后凈營(yíng)業(yè)利潤(rùn)率為8%,。通過(guò)進(jìn)行EVA分析,,他認(rèn)為,要想匹配特斯拉當(dāng)前的股價(jià),,到2030年,,特斯拉的銷(xiāo)售額就必須達(dá)到1.2萬(wàn)億美元,而稅后凈營(yíng)業(yè)利潤(rùn)則需要達(dá)到930億美元,。而要達(dá)到這一目標(biāo),,特斯拉的稅后凈營(yíng)業(yè)利潤(rùn)的年增長(zhǎng)率就必須達(dá)到19%。與之相比,同樣經(jīng)由EVA公式計(jì)算后,,微軟和亞馬遜要想匹配投資者給出的估值,,需要達(dá)到的年增長(zhǎng)率分別為8%和9%,而對(duì)這兩家公司而言,,相關(guān)數(shù)字已然不低,。坎帕尼亞說(shuō):“從估值來(lái)看,,投資者對(duì)特斯拉的增長(zhǎng)預(yù)期可謂非常之高,。”

坎帕尼亞還提醒說(shuō),,EVA算法假設(shè)特斯拉將使用自有現(xiàn)金流新建所有的超級(jí)工廠,,不會(huì)通過(guò)借款或發(fā)行股票募集更多資本。但正如特雷納所指出的那樣,,要想證明當(dāng)前股價(jià)的合理性,,特斯拉就需要在2030年生產(chǎn)15倍或20倍于當(dāng)前銷(xiāo)量的汽車(chē),而如此規(guī)模的產(chǎn)能建設(shè)將侵蝕特斯拉的利潤(rùn),、拉低股價(jià),。因此,特斯拉很可能需要進(jìn)行大幅融資,。

人們對(duì)特斯拉將統(tǒng)治汽車(chē)行業(yè)的幻想不僅體現(xiàn)在特斯拉的股價(jià)上,,還體現(xiàn)在投資者對(duì)其競(jìng)爭(zhēng)對(duì)手的估值上?!敦?cái)富》雜志根據(jù)過(guò)去四個(gè)季度的GAAP收益計(jì)算了美,、歐、日,、韓15家頂級(jí)傳統(tǒng)車(chē)企的整體市盈率,,結(jié)果僅為7.4,與特斯拉的歷史市盈率相比簡(jiǎn)直微不足道,。

從本質(zhì)上講,,市場(chǎng)認(rèn)為,即便已經(jīng)在“電動(dòng)汽車(chē)轉(zhuǎn)型”上投入數(shù)十億美元,,特斯拉的競(jìng)爭(zhēng)對(duì)手依然無(wú)法從電動(dòng)汽車(chē)業(yè)務(wù)中賺到利潤(rùn),。斯圖爾特認(rèn)為:“在投資者眼中,電動(dòng)汽車(chē)市場(chǎng)已經(jīng)是一片紅海,。他們認(rèn)為特斯拉將贏家通吃,,其他公司只能成為特斯拉的模仿者和追隨者,在商品終端展開(kāi)爭(zhēng)奪,,而特斯拉則將成為行業(yè)內(nèi)的頂級(jí)品牌和技術(shù)領(lǐng)袖,?!?/p>

一言以蔽之,特斯拉的超萬(wàn)億估值相當(dāng)于投資者的一種預(yù)言,,即電動(dòng)汽車(chē)市場(chǎng)將成為特斯拉獨(dú)享的財(cái)富寶庫(kù),。但這種可能性有多大?特斯拉的所有主要競(jìng)爭(zhēng)對(duì)手對(duì)于電動(dòng)汽車(chē)領(lǐng)域都是雄心勃勃,。特雷納在他最近的文章中指出,,大眾、戴姆勒和Stellantis均已經(jīng)做出承諾,,到2030年,,其生產(chǎn)的汽車(chē)中有50%將是電動(dòng)汽車(chē),而福特則為40%,??傊?,據(jù)特雷納估計(jì),,特斯拉10家競(jìng)爭(zhēng)對(duì)手的目標(biāo)是到2030年每年生產(chǎn)1900萬(wàn)輛電動(dòng)汽車(chē)。請(qǐng)注意,,國(guó)際能源署對(duì)當(dāng)年整個(gè)市場(chǎng)的銷(xiāo)量預(yù)測(cè)是略低于2600萬(wàn)輛,。傳統(tǒng)汽車(chē)巨頭每售出一輛電動(dòng)汽車(chē),都會(huì)進(jìn)一步降低特斯拉賣(mài)出足夠汽車(chē)證明當(dāng)前超高估值合理的可能性,。

最可能的結(jié)果是,,在其他車(chē)企渡過(guò)“蹣跚學(xué)步”的階段之后,特斯拉的股價(jià)將趨于平穩(wěn)或一跌到底,,雖然可能會(huì)對(duì)投資者造成打擊,,但即便該公司可以持續(xù)增長(zhǎng)、創(chuàng)新,,這種情況也極有可能發(fā)生,。最終,基礎(chǔ)數(shù)學(xué)的力量將會(huì)摧毀建立在信心,、信念和美國(guó)夢(mèng)想家魅力之上的沙堡,。這些數(shù)字站不住腳。電動(dòng)汽車(chē)行業(yè)必將迎來(lái)越發(fā)激烈的競(jìng)爭(zhēng),,而特斯拉的股價(jià)又很容易發(fā)生變化,。有些學(xué)費(fèi)非交不可。(財(cái)富中文網(wǎng))

本文另一版本登載于《財(cái)富》雜志2021年12月/2022年1月刊,,標(biāo)題為《特斯拉萬(wàn)億賭局》(The trillion-dollar Tesla gamble),。

譯者:梁宇

審校:夏林

Six weeks this autumn showed just how crazily detached Tesla the stock has become from Tesla the company.

During a stretch of 19 trading days from Oct. 8 to Nov. 4, Tesla shares soared 57%, to a peak of $1,230. The catalysts: a healthy, profitable third-quarter earnings report, followed by a Hertz news release unveiling its plans to buy 100,000 Teslas for its rental fleet. These were meaningful business milestones—signs that Tesla’s once-radical electric vehicles were moving deeper into the commercial mainstream.

But investors’ reaction was bonkers. A 57% increase in less than a month is a home run for any stock. But over the stretch in question, eager buyers swelled Tesla’s market capitalization—the value of all its shares outstanding—by $448 billion. That rampage marked the biggest short-term surge in a single company’s value across the history of equity exchanges. Just how big was it? During that moonshot, the amount of dollars investors added to Tesla’s valuation was greater than the total value of all but nine of the stocks in the S&P 500, including giants whose revenue dwarfs Tesla’s, like Johnson & Johnson and Bank of America. And for the first time, investors made Tesla a $1 trillion company, propelling the automaker into the exclusive U.S. club occupied by Microsoft, Apple, Amazon, and Alphabet.

As happens so often with Tesla, that summit was followed by a tumble, thanks to unsettling news from the corner office. First, CEO Elon Musk cast doubt on the Hertz deal, firing back in a tweet that he hadn’t even signed a contract with the rent-a-car giant. Second, Musk held a quirky poll asking his Twitter followers whether he should unload 10% of his shares. Fifty-eight percent voted “yes,” and subsequent SEC filings revealed that Musk had begun selling shares worth billions. All told, as of the close Nov. 22, Tesla’s market cap had retreated 6% from its summit. But in investors’ eyes, the company is still worth $1.16 trillion—almost $375 billion more than when the liftoff began—and it still sits comfortably in the 12-zeros club alongside companies with many times more revenue than Tesla commands.

The recent surge has astounded Tesla skeptics, who marvel that a company whose stock they already rated outrageously expensive could, in a flash, get half-again more wildly overpriced. The average stock in the S&P 500 trades at 24 times trailing earnings; Tesla now trades at around 365. “It’s the ultimate manifestation of FOMO,” says Bennett Stewart, a consultant who specializes in analytics that measure a company’s return on capital. “It’s all about momentum, glamour, the most loyal of loyal fan bases.” The recent surge, Stewart says, “made a great company’s stock that was already unhinged from fundamentals a lot more unhinged.”

Tesla’s leap into the valuation stratosphere raises the quintessential question of our meme-stock, everything-goes-up era: What does it really mean to be worth $1 trillion? Yes, it’s in part a sign of popularity, of retail investors’ passion and faith. And Musk’s company is far and away today’s leader in electric vehicles. But can it conceivably generate the margins, sales, and market share to justify its rank as America’s fifth-most-valuable enterprise?

We’ve all heard its fans’ bluebird view. Tesla will totally dominate the green-car market, the bulls avow, at a historic moment when that category is poised to revolutionize global auto manufacturing. They also believe that it’s far more than a metal-bending carmaker: Tesla enjoys a huge head start courtesy of its super-advanced software and battery technology, and it’ll be a future titan in energy storage and self-driving, selling its products and licensing its IT to rivals at fat margins. “Electric vehicles are taking massive share from traditional gas-powered vehicles,” ARK Invest CEO Cathie Wood said recently at the Milken Institute Global Conference. “The stock is finally responding to that reality. Tesla will be nearly quadrupling [to $3,000 a share] over five years.”

How Tesla will execute on its ambitions and navigate the future is unknowable, of course. But there are straightforward ways to calculate what it must do to continue to reward shareholders via superior returns, or simply track the overall market. And running those numbers leads to a sobering conclusion: Justifying Tesla’s current share price will require absolutely epic, seemingly unachievable results.

Indeed, to buy Tesla’s shares today is to make the ultimate long-shot bet. Investors are wagering that Tesla will mine incredible profits in electric cars while its competitors—in essence, every other automaker in the world—flop in pursuit of the prize. Put simply, investors are saying that Tesla will sweep the field and leave others to fight over the scraps.

*****

To assess what Tesla must do to justify the bull run in belief, Fortune relied on two precise, battle-tested tools. Those measures are “expectations investing,” analytics developed by David Trainer, founder and CEO of research firm New Constructs; and economic value added, or EVA, deployed by Institutional Shareholder Services (ISS), the proxy advisory firm, to evaluate executive pay packages and other elements of corporate performance.

Both favor a basic measure of profit called “NOPAT,” or net operating profit after tax. The current market cap sets the guideposts: Their analysis measures how fast a company must grow NOPAT to satisfy the risks of buying the stock at its current price. If you’re going to pay 365 times trailing earnings for Tesla, you’re assuming it’s going to keep expanding fast enough that the value of its shares grows accordingly. NOPAT helps analysts generate specific targets for that growth. “It’s only worth owning Tesla if it’s going to outperform,” says Trainer, “and that requires future NOPAT that’s materially higher than the huge numbers already implied by the stock price.”

We’ll start with Trainer’s model. In a recent report, Trainer notes that Tesla’s market cap now exceeds the total for the world’s 10 largest automakers by market capitalization, a group that includes Toyota, General Motors, Ford, and Daimler, home of Mercedes. Those top 10 sold 45 million cars in their past four quarters—more than 50 times as many as Tesla sold.

Trainer calculates Tesla’s current NOPAT at $3.6 billion. From there, his number crunching reveals an assumption that’s super-optimistic: He finds that the market expects Tesla to generate a NOPAT margin of 17.2% by the year 2030. That’s double the current margin he calculates for Toyota, and 10 percentage points better than Tesla’s current cushion.

Trainer plugs in those and other benchmarks, and reverse engineers the numbers that discount back to Tesla’s current $1.1 trillion–plus valuation today. His conclusion: To justify its current market cap, Tesla’s revenues would need to mushroom from $47 billion over the past four quarters, to $783 billion in 2030. That’s more than the combined current sales of Toyota, GM, Ford, Honda, and Stellantis (parent of Chrysler, Dodge, and Fiat). More to the point: That’s more revenue than any company on earth currently generates.

Getting there would require Tesla to achieve a yearly growth rate of 38%—startup-like growth almost never seen among bigger companies. NOPAT would need to follow a similar trajectory, reaching $135 billion annually in nine years. That’s far more profits than Apple, America’s most profitable company, gushes today.

*****

Those profit figures look intimidating, but Tesla would face an even bigger challenge: The EV industry most likely won’t be big enough for Tesla to hit them. Trainer cites the International Energy Agency (IEA) “base case” forecast, which predicts 25.8 million in EV unit sales in the year 2030. If Tesla’s vehicles keep fetching their current average of $51,000, it would have to sell 16 million vehicles a year to reap $783 billion in revenue at the decade’s close. In other words, “Tesla would need 60% of the entire EV market,” says Trainer.

Trainer also cautions that if we assume a more realistic NOPAT margin—comparable, for example, to GM’s current 8.5%—Tesla would need to sell 31 million electric vehicles in 2030 to hit its benchmark. That would be 118% of the estimated industry total, meaning Tesla would have to sell every EV in the world, and then some. “The expectations for revenues and profits are absurd,” Trainer concludes. “It won’t happen.”

At ISS, managing director Anthony Campagna makes different assumptions but reaches similar conclusions. He calculates Tesla’s current NOPAT at $3.4 billion and assumes a target NOPAT margin of 8%. In his EVA analysis, sales would have to advance to roughly $1.2 trillion by 2030 to justify Tesla’s current stock price, while NOPAT would ring the bell at $93 billion. Tesla would have to grow NOPAT by 19% annually for the next decade. By comparison, the EVA formula posits that investors are baking in annual gains of 8% for Microsoft and 9% for Amazon, steep numbers in their own right. “Tesla’s valuation is predicting incredibly, massively fast growth,” says Campagna.

Campagna also cautions that the EVA calculus assumes that Tesla will finance all of the gigantic building of new plants from its cash flows, and that it won’t raise more capital by borrowing money or issuing equity. But as Trainer points out, it’s likely to need lots of fresh financing. To justify its current stock price, Tesla is going to need to manufacture 15 or 20 times as many cars in 2030 as it currently sells, and building the capacity to do it will presumably eat into profits and share price alike.

The fantasy of total Tesla dominance isn’t reflected only in Tesla’s stock price: It shows up in the way investors are valuing its competitors. Fortune calculated the overall price/earnings ratio of the 15 largest U.S., European, Japanese, and Korean legacy automakers: It’s a puny 7.4, based on trailing four quarters of GAAP earnings. That’s a tiny fraction of Tesla’s P/E calculated on trailing earnings.

In essence, the market is saying that Tesla’s competitors won’t be able to make EVs profitable, even as they pour billions of dollars into the electric transition. “The market’s become highly segmented in the eyes of investors,” says Stewart. “They think it will be winner-take-all for Tesla, and the other companies will be me-toos and hangers-on. They’ll be battling over the commodity end of the market, while Tesla cleans up as the top brand and technology leader.”

The bottom line: Tesla’s trillion-plus valuation amounts to an augury by investors that EVs will turn out to be a bonanza for Tesla and Tesla alone. But how likely is that? All of Tesla’s big competitors harbor major ambitions in green autos. In his recent paper, Trainer notes that Volkswagen, Daimler, and Stellantis all pledge that 50% of their cars will be EVs by 2030, and Ford promises 40%. All told, Trainer estimates that 10 of Tesla’s competitors aim to produce 19 million EVs a year combined by 2030. Keep in mind that the IEA’s prediction of the entire market for that year is just under 26 million EVs. Every EV sold by the legacy auto giants makes it less likely that Tesla can sell enough cars to justify today’s Brobdingnagian valuation.

The most likely outcome is that as the other automakers get past the training wheels stage in EVs, Tesla’s stock price will level off or descend to earth—a comedown for investors, and one that’s highly possible even if the company keeps growing and innovating. Eventually, the force of basic math will crush the sandcastle built on faith, belief, and the charisma of American industry’s leading visionary. The numbers don’t add up. The irresistible force is an EV industry that’s poised to see ever-growing competition. The easily movable object is Tesla’s stock price. Something’s gotta give.

A version of this article appears in the December 2021/January 2022 issue of Fortune with the headline, “The trillion-dollar Tesla gamble.”

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