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谷歌最新業(yè)績(jī)超預(yù)期,,尚未體現(xiàn)出關(guān)稅政策的影響

Alexei Oreskovic
2025-04-28

對(duì)于當(dāng)前面臨的經(jīng)營(yíng)環(huán)境,,谷歌三緘其口,。

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Alphabet CEO桑達(dá)爾·皮查伊。圖片來(lái)源:Michael M. Santiago/Getty Images

如果說(shuō)美國(guó)經(jīng)濟(jì)正在走向衰退,,谷歌(Google)尚未感受到寒意,。

或者說(shuō),至少在3月31日之前是如此,。

上周四,,這家互聯(lián)網(wǎng)搜索巨頭公布了強(qiáng)勁的第一季度業(yè)績(jī),推動(dòng)其股價(jià)在盤后交易中一度大漲5%,,其核心廣告和云業(yè)務(wù)均實(shí)現(xiàn)穩(wěn)健增長(zhǎng),。但這些業(yè)績(jī)反映的是今年前三個(gè)自然月的表現(xiàn),當(dāng)時(shí)特朗普挑起的全球貿(mào)易戰(zhàn)尚未真正打響,。

至于當(dāng)前面臨的經(jīng)營(yíng)環(huán)境,,谷歌三緘其口,。盡管分析師努力了解最新動(dòng)態(tài),但谷歌母公司Alphabet的高管們?cè)谏现芩牡呢?cái)報(bào)電話會(huì)議上對(duì)第二季度的經(jīng)營(yíng)情況守口如瓶,。

首席商務(wù)官菲利普·辛德勒在回應(yīng)相關(guān)詢問(wèn)時(shí)表示:“現(xiàn)在評(píng)論還為時(shí)過(guò)早,。”

他補(bǔ)充道:“我們顯然無(wú)法免受宏觀環(huán)境的影響,,但我們不想對(duì)潛在影響妄加揣測(cè),。”[辛德勒唯一愿意透露的信息是,,希音(Shein)和Temu等中國(guó)零售商依賴的所謂“小額包裹關(guān)稅豁免”政策被取消,,這將給谷歌2025年的廣告業(yè)務(wù)帶來(lái)“輕微阻力”,尤其是來(lái)自亞洲零售商的業(yè)務(wù),。]

在經(jīng)歷了數(shù)周市場(chǎng)動(dòng)蕩,,以及多重針對(duì)谷歌的擔(dān)憂后,該公司亮眼的第一季度財(cái)報(bào),,加上其宣布將每股股息提高1美分并追加700億美元股票回購(gòu)計(jì)劃,,這些消息足以讓投資者在上周四歡欣鼓舞。

谷歌第一季度營(yíng)收同比增長(zhǎng)12%,,達(dá)到902億美元,,超出分析師平均預(yù)期的892億美元;每股收益達(dá)2.81美元,,遠(yuǎn)超華爾街預(yù)期的2.81美元。公司將業(yè)績(jī)?cè)鲩L(zhǎng)歸功于金融,、保險(xiǎn),、醫(yī)療和零售行業(yè)廣告客戶的強(qiáng)勁需求。

視頻網(wǎng)站YouTube的廣告收入同比增長(zhǎng)10%,,達(dá)到89億美元,,谷歌云業(yè)務(wù)增長(zhǎng)28%,營(yíng)收達(dá)到123億美元,。

Alphabet首席執(zhí)行官桑達(dá)爾·皮查伊重點(diǎn)介紹了公司在人工智能領(lǐng)域的進(jìn)展,,包括正在谷歌搜索服務(wù)中推廣的“人工智能概覽”功能。他表示每月有15億用戶使用該功能,。公司重申了此前宣布的計(jì)劃,,即今年將斥資750億美元用于云和AI基礎(chǔ)設(shè)施的資本支出,這表明該公司依舊看好AI業(yè)務(wù)的前景,。

谷歌面臨多重風(fēng)險(xiǎn)

Alphabet正面臨棘手的時(shí)期,。在上周四財(cái)報(bào)發(fā)布前,公司股價(jià)年內(nèi)已累計(jì)下跌約15%,,跌幅超過(guò)納斯達(dá)克指數(shù)和標(biāo)普500指數(shù),。

Alphabet的業(yè)務(wù)面臨多重風(fēng)險(xiǎn):特朗普關(guān)稅政策引發(fā)的經(jīng)濟(jì)不確定性沖擊其核心廣告業(yè)務(wù),,強(qiáng)大的新AI模型的激增威脅其搜索業(yè)務(wù)的霸主地位,政府監(jiān)管機(jī)構(gòu)則試圖拆分這家公司,。

但在上周四的財(cái)報(bào)電話會(huì)議上,,高管們對(duì)Alphabet面臨的法律訴訟和監(jiān)管威脅只字未提,轉(zhuǎn)而強(qiáng)調(diào)從快速增長(zhǎng)的YouTube訂閱業(yè)務(wù)到Waymo自動(dòng)駕駛汽車等各項(xiàng)產(chǎn)品的進(jìn)展,。

由于Alphabet歷來(lái)不在財(cái)報(bào)電話會(huì)議上提供詳細(xì)業(yè)績(jī)指引,,這為其回避廣告客戶當(dāng)前的(而非第一季度的)需求狀況這個(gè)關(guān)鍵問(wèn)題提供了掩護(hù)。

鑒于廣告收入約占Alphabet總營(yíng)收的四分之三,,未來(lái)數(shù)月全球廣告市場(chǎng)的健康狀況至關(guān)重要,。在經(jīng)濟(jì)下行時(shí)期,企業(yè)往往最先削減的開(kāi)支就是廣告和營(yíng)銷預(yù)算,,而關(guān)稅不確定性令許多經(jīng)濟(jì)學(xué)家和投資者擔(dān)憂經(jīng)濟(jì)可能陷入衰退,。

若谷歌業(yè)務(wù)在4月真的急轉(zhuǎn)直下,公司或許有義務(wù)至少發(fā)出某種預(yù)警,。對(duì)某些人而言,,谷歌的沉默可以被解讀為一種心照不宣的信心宣示。盡管辛德勒回避了有關(guān)4月經(jīng)營(yíng)狀況的提問(wèn),,但他提及谷歌在歷次經(jīng)濟(jì)衰退中的經(jīng)驗(yàn),,并強(qiáng)調(diào)搜索廣告相比其他廣告形式更具韌性。

辛德勒表示:“退一步來(lái)說(shuō),,我們?cè)隈{馭不確定性方面積累了豐富經(jīng)驗(yàn),。” (財(cái)富中文網(wǎng))

譯者:劉進(jìn)龍

審校:汪皓

如果說(shuō)美國(guó)經(jīng)濟(jì)正在走向衰退,,谷歌(Google)尚未感受到寒意,。

或者說(shuō),至少在3月31日之前是如此,。

上周四,,這家互聯(lián)網(wǎng)搜索巨頭公布了強(qiáng)勁的第一季度業(yè)績(jī),推動(dòng)其股價(jià)在盤后交易中一度大漲5%,,其核心廣告和云業(yè)務(wù)均實(shí)現(xiàn)穩(wěn)健增長(zhǎng),。但這些業(yè)績(jī)反映的是今年前三個(gè)自然月的表現(xiàn),當(dāng)時(shí)特朗普挑起的全球貿(mào)易戰(zhàn)尚未真正打響,。

至于當(dāng)前面臨的經(jīng)營(yíng)環(huán)境,,谷歌三緘其口。盡管分析師努力了解最新動(dòng)態(tài),,但谷歌母公司Alphabet的高管們?cè)谏现芩牡呢?cái)報(bào)電話會(huì)議上對(duì)第二季度的經(jīng)營(yíng)情況守口如瓶,。

首席商務(wù)官菲利普·辛德勒在回應(yīng)相關(guān)詢問(wèn)時(shí)表示:“現(xiàn)在評(píng)論還為時(shí)過(guò)早?!?/p>

他補(bǔ)充道:“我們顯然無(wú)法免受宏觀環(huán)境的影響,,但我們不想對(duì)潛在影響妄加揣測(cè),。”[辛德勒唯一愿意透露的信息是,,希音(Shein)和Temu等中國(guó)零售商依賴的所謂“小額包裹關(guān)稅豁免”政策被取消,,這將給谷歌2025年的廣告業(yè)務(wù)帶來(lái)“輕微阻力”,尤其是來(lái)自亞洲零售商的業(yè)務(wù),。]

在經(jīng)歷了數(shù)周市場(chǎng)動(dòng)蕩,,以及多重針對(duì)谷歌的擔(dān)憂后,該公司亮眼的第一季度財(cái)報(bào),,加上其宣布將每股股息提高1美分并追加700億美元股票回購(gòu)計(jì)劃,,這些消息足以讓投資者在上周四歡欣鼓舞。

谷歌第一季度營(yíng)收同比增長(zhǎng)12%,,達(dá)到902億美元,,超出分析師平均預(yù)期的892億美元;每股收益達(dá)2.81美元,,遠(yuǎn)超華爾街預(yù)期的2.81美元,。公司將業(yè)績(jī)?cè)鲩L(zhǎng)歸功于金融、保險(xiǎn),、醫(yī)療和零售行業(yè)廣告客戶的強(qiáng)勁需求,。

視頻網(wǎng)站YouTube的廣告收入同比增長(zhǎng)10%,達(dá)到89億美元,,谷歌云業(yè)務(wù)增長(zhǎng)28%,,營(yíng)收達(dá)到123億美元。

Alphabet首席執(zhí)行官桑達(dá)爾·皮查伊重點(diǎn)介紹了公司在人工智能領(lǐng)域的進(jìn)展,,包括正在谷歌搜索服務(wù)中推廣的“人工智能概覽”功能,。他表示每月有15億用戶使用該功能。公司重申了此前宣布的計(jì)劃,,即今年將斥資750億美元用于云和AI基礎(chǔ)設(shè)施的資本支出,這表明該公司依舊看好AI業(yè)務(wù)的前景,。

谷歌面臨多重風(fēng)險(xiǎn)

Alphabet正面臨棘手的時(shí)期,。在上周四財(cái)報(bào)發(fā)布前,公司股價(jià)年內(nèi)已累計(jì)下跌約15%,,跌幅超過(guò)納斯達(dá)克指數(shù)和標(biāo)普500指數(shù),。

Alphabet的業(yè)務(wù)面臨多重風(fēng)險(xiǎn):特朗普關(guān)稅政策引發(fā)的經(jīng)濟(jì)不確定性沖擊其核心廣告業(yè)務(wù),強(qiáng)大的新AI模型的激增威脅其搜索業(yè)務(wù)的霸主地位,,政府監(jiān)管機(jī)構(gòu)則試圖拆分這家公司,。

但在上周四的財(cái)報(bào)電話會(huì)議上,高管們對(duì)Alphabet面臨的法律訴訟和監(jiān)管威脅只字未提,,轉(zhuǎn)而強(qiáng)調(diào)從快速增長(zhǎng)的YouTube訂閱業(yè)務(wù)到Waymo自動(dòng)駕駛汽車等各項(xiàng)產(chǎn)品的進(jìn)展,。

由于Alphabet歷來(lái)不在財(cái)報(bào)電話會(huì)議上提供詳細(xì)業(yè)績(jī)指引,,這為其回避廣告客戶當(dāng)前的(而非第一季度的)需求狀況這個(gè)關(guān)鍵問(wèn)題提供了掩護(hù)。

鑒于廣告收入約占Alphabet總營(yíng)收的四分之三,,未來(lái)數(shù)月全球廣告市場(chǎng)的健康狀況至關(guān)重要,。在經(jīng)濟(jì)下行時(shí)期,企業(yè)往往最先削減的開(kāi)支就是廣告和營(yíng)銷預(yù)算,,而關(guān)稅不確定性令許多經(jīng)濟(jì)學(xué)家和投資者擔(dān)憂經(jīng)濟(jì)可能陷入衰退,。

若谷歌業(yè)務(wù)在4月真的急轉(zhuǎn)直下,公司或許有義務(wù)至少發(fā)出某種預(yù)警,。對(duì)某些人而言,,谷歌的沉默可以被解讀為一種心照不宣的信心宣示。盡管辛德勒回避了有關(guān)4月經(jīng)營(yíng)狀況的提問(wèn),,但他提及谷歌在歷次經(jīng)濟(jì)衰退中的經(jīng)驗(yàn),,并強(qiáng)調(diào)搜索廣告相比其他廣告形式更具韌性。

辛德勒表示:“退一步來(lái)說(shuō),,我們?cè)隈{馭不確定性方面積累了豐富經(jīng)驗(yàn),。” (財(cái)富中文網(wǎng))

譯者:劉進(jìn)龍

審校:汪皓

If the economy is heading into a downturn, Google hasn’t felt it.

Or at least, it didn’t feel it up until March 31.

The internet search giant reported strong Q1 results on Thursday that sent its stock up as much as 5% after hours, as its key advertising and cloud businesses delivered healthy growth. But those results apply to the first calendar quarter of the year, just before the Trump-triggered global trade war began in earnest.

As for the business conditions Google is currently experiencing: Google isn’t saying. Executives at Google-parent company Alphabet maintained a disciplined silence on Thursday’s earnings call about anything that’s happened in the current quarter, despite analysts’ efforts to get an update.

“It’s really too early to comment,” chief business officer Philipp Schindler said in response to one such query.

“We’re obviously not immune to the macro environment, but we wouldn’t want to speculate about potential impacts,” Schindler said. (The one tidbit of information Schindler was willing to share involved the scrapping of the so-called de-minimis shipping exemption relied on by Chinese retailers like Shein and Temu, which would cause a “slight headwind” to Google’s advertising business in 2025, particularly from Asian retailers).

After weeks of turmoil in the markets, and a variety of concerns weighing on Google in particular, the company’s strong Q1 report card—along with the news that it would bump up its dividend by a penny a share and repurchase another $70 billion of stock—was more than enough reason for investors to celebrate on Thursday.

Google grew its topline 12% year-over-year in Q1 to $90.2 billion, beating the average analyst expectation of $89.2 billion, while earnings per share came in at $2.81 versus the $2.01 expected by Wall Street. The company ascribed the growth to strong demand from advertisers in the financial industry, insurance, healthcare, and retail.

Revenue from ads on video site YouTube grew 10% from the prior year to $8.9 billion, while Google’s cloud business increased 28% to $12.3 billion.

Alphabet CEO Sundar Pichai touted gains in the company’s AI efforts, including the “AI Overviews” being rolled out across Google’s search service, which Pichai said is now used by 1.5 billion users per month. And the company re-affirmed its previously announced plan to spend $75 billion in capital expenditures for its cloud and AI infrastructure this year, signaling that it remains bullish on the AI business.

Many dangers facing Google

It’s a tricky time for Alphabet. Going into Thursday’s earnings report, the company’s shares had slid roughly 15% so far this year, larger than the drop suffered by the Nasdaq or the S&P 500.

Alphabet’s business faces grave dangers on multiple fronts, as the economic uncertainty of Trump’s tariffs pressures its core advertising business, the proliferation of powerful new AI models threaten to disrupt its internet search dominance, and government regulators seek to break up the company.

The court cases and regulatory threats faced by Alphabet went unmentioned during Thursday’s earnings call, as executives highlighted progress in the company’s various products, from its fast-growing YouTube subscriptions business to its self-driving Waymo cars.

The fact that Alphabet historically hasn’t offered detailed “guidance” forecasts on its earnings calls gives it some cover to avoid the elephant in the room—the current state of demand from advertisers (as opposed to the state of demand in Q1).

Because advertising accounts for roughly three-quarters of Alphabet’s revenue, the health of the global ad market in the months to come will be critical. Advertising and marketing budgets are typically among the first expenses companies cut in an economic downturn, and with uncertainty over tariffs, many economists and investors are concerned about a potential recession.

If Google’s business were truly falling off a cliff in April, the company may have felt obligated to at least give some kind of warning. To some, the fact that Google stayed mum could be interpreted as a tacit sign of confidence. And while Schindler sidestepped questions about business conditions in April, he alluded to Google’s experience in previous economic recessions and the comparative resilience of search advertising compared to other types of advertising.

“To zoom out,” Schindler said, “I would say we have a lot or experience in managing through uncertain times.”

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