
? 上周,,特斯拉汽車在中國市場的銷量驟降至3,070輛,創(chuàng)下自第二季度以來的最差單周表現(xiàn),,主要原因是新款Model Y車型的銷量低迷,。盡管此類高頻數(shù)據(jù)存在波動性,但中國市場對特斯拉至關(guān)重要,。該品牌在中國市場的七日銷量超過歐洲主要國家數(shù)月的總銷量,。
中國市場的周銷量數(shù)據(jù)揭示了一個令人擔(dān)憂的趨勢后,特斯拉萬億美元市值與銷售和收益等基本面之間的鴻溝持續(xù)擴大,。
周二,,保險數(shù)據(jù)顯示,截至5月11日,,特斯拉電動汽車在中國市場的單周銷量只有3,070輛,,環(huán)比驟降58%,比去年同期下降了69%,。
對特斯拉而言不幸的是,,其產(chǎn)量較低的Model 3轎車銷量大致保持穩(wěn)定。此次銷量下滑的原因來自新款Model Y,,這款車型占全球交付量的三分之二,,其單周銷量僅有1,270輛,創(chuàng)2月下旬上市以來的最低紀(jì)錄,。
特斯拉投資者高度關(guān)注該高頻數(shù)據(jù),,因為中國是特斯拉最大的單一市場,其重要性甚至超過美國,。事實上,,在中國市場七天的銷量,甚至超過德國等歐洲主要國家七個月的總銷量,。
周銷量數(shù)據(jù)本身存在波動性,,如果單獨來看,每周銷量數(shù)據(jù)可能只是扭曲基本趨勢的“噪音”而已,。但仔細(xì)研究后你會發(fā)現(xiàn),,特斯拉自第二季度開始以來的累計銷量較去年同期下滑25%,甚至弱于第一季度最初幾周的表現(xiàn),,當(dāng)時是中國市場的傳統(tǒng)淡季,。
銷量下滑令特斯拉的支持者們感到不安,,他們本來預(yù)期特斯拉的業(yè)績現(xiàn)在會有明顯好轉(zhuǎn)。在基本面持續(xù)走弱的同時,,特斯拉的市值卻在持續(xù)增長,,并在周一重新突破萬億美元大關(guān)。其明年的預(yù)期市盈率高達110倍,,而2025年的預(yù)期市盈率更高達167倍,。
經(jīng)常發(fā)布特斯拉國際電動汽車銷售數(shù)據(jù)的羅蘭德·皮爾徹寫道:“特斯拉中國市場的表現(xiàn)必有隱情?!?/p>
馬斯克稱并未看到需求下降
這可能預(yù)示著特斯拉遭遇了去年早些時候弗里蒙特工廠高效轉(zhuǎn)產(chǎn)到Model 3 Highland車型時所面臨的困難,,或者說供應(yīng)問題。從未有其他大型汽車公司嘗試對一款全球銷量超百萬輛的車型進行中期改款,,因此沒有歷史先例可以參考,。
然而,在上月末的第一季度財報電話會議上,,特斯拉高管們向投資者保證,,新款Model Y在所有四家工廠的生產(chǎn)效率已趕上了舊車型——后者曾由熟練的裝配線工人以節(jié)拍器般精準(zhǔn)的節(jié)奏實現(xiàn)工業(yè)化規(guī)模量產(chǎn)。
如果供應(yīng)不成問題,,那么問題就歸結(jié)于客戶興趣下降,。只是特斯拉同樣否認(rèn)存在這方面的問題,因為第一季度的試駕次數(shù)創(chuàng)下歷史新高,。
馬斯克在電話會議上表示:“排除宏觀經(jīng)濟問題,我們并未看到需求下降,?!彼J(rèn)為,唯一的罪魁禍?zhǔn)资桥c品牌或其產(chǎn)品無關(guān)的普遍低迷情緒,。他解釋稱:“當(dāng)經(jīng)濟存在不確定性時,,人們往往會暫停購買大宗商品,比如買車,?!?/p>
然而,即使規(guī)模遠小于行業(yè)領(lǐng)頭羊比亞迪(BYD)的中國國內(nèi)電動汽車品牌,,如蔚來(Nio),、小鵬(Xpeng)、理想(Li Auto)和小米(Xiaomi)等,,都迎來了銷量增長,。這表明它們受到中美貿(mào)易談判持續(xù)波動的影響較小。
“缺少新車型正在影響特斯拉在中國市場的表現(xiàn)”
汽車資訊網(wǎng)站CarNewsChina認(rèn)為,,特斯拉靠周期性小幅改進維持相同產(chǎn)品線的戰(zhàn)略決策在中國市場已難以為繼,,無論公司祭出多少促銷政策也無濟于事,。那些等待新版Model Y亮相的潛在客戶發(fā)現(xiàn),改款后的Model Y本質(zhì)上仍是一款五年前的車型,,對他們沒有足夠的吸引力,。
反觀小鵬G6、樂道(Onvo)L60,、理想L6,、比亞迪海獅7和極氪7X等中國品牌的跨界車型正加速趕超特斯拉。
這些本土品牌正以“中國速度”創(chuàng)新,,將新車研發(fā)周期從行業(yè)常規(guī)的6-7年壓縮至2-3年,。與之形成鮮明對比的是,特斯拉至今未對任何車型進行徹底換代——即便是Model S,,其底盤結(jié)構(gòu)仍沿用了2012年首發(fā)版本,。
相比之下,中國電動車普遍搭載800伏高壓快充平臺,,理論充電速度是特斯拉400伏架構(gòu)的兩倍,,并配備豐富的智能互聯(lián)功能。它們不僅提供免費高階智駕系統(tǒng),,其性能遠超特斯拉的Autopilot,,還額外附帶一層“愛國情懷濾鏡”作為加分項。
CarNewsChina在周二指出:“中國市場的競爭異常激烈,。年輕消費者不像經(jīng)歷過上世紀(jì)90年代的父母一樣對購買國貨心存芥蒂,。缺少新車型正在影響特斯拉在中國市場的表現(xiàn)?!保ㄘ敻恢形木W(wǎng))
譯者:劉進龍
審校:汪皓
? 上周,,特斯拉汽車在中國市場的銷量驟降至3,070輛,創(chuàng)下自第二季度以來的最差單周表現(xiàn),,主要原因是新款Model Y車型的銷量低迷,。盡管此類高頻數(shù)據(jù)存在波動性,但中國市場對特斯拉至關(guān)重要,。該品牌在中國市場的七日銷量超過歐洲主要國家數(shù)月的總銷量,。
中國市場的周銷量數(shù)據(jù)揭示了一個令人擔(dān)憂的趨勢后,特斯拉萬億美元市值與銷售和收益等基本面之間的鴻溝持續(xù)擴大,。
周二,,保險數(shù)據(jù)顯示,截至5月11日,,特斯拉電動汽車在中國市場的單周銷量只有3,070輛,,環(huán)比驟降58%,比去年同期下降了69%。
對特斯拉而言不幸的是,,其產(chǎn)量較低的Model 3轎車銷量大致保持穩(wěn)定,。此次銷量下滑的原因來自新款Model Y,這款車型占全球交付量的三分之二,,其單周銷量僅有1,270輛,,創(chuàng)2月下旬上市以來的最低紀(jì)錄。
特斯拉投資者高度關(guān)注該高頻數(shù)據(jù),,因為中國是特斯拉最大的單一市場,,其重要性甚至超過美國。事實上,,在中國市場七天的銷量,,甚至超過德國等歐洲主要國家七個月的總銷量。
周銷量數(shù)據(jù)本身存在波動性,,如果單獨來看,,每周銷量數(shù)據(jù)可能只是扭曲基本趨勢的“噪音”而已。但仔細(xì)研究后你會發(fā)現(xiàn),,特斯拉自第二季度開始以來的累計銷量較去年同期下滑25%,,甚至弱于第一季度最初幾周的表現(xiàn),當(dāng)時是中國市場的傳統(tǒng)淡季,。
銷量下滑令特斯拉的支持者們感到不安,,他們本來預(yù)期特斯拉的業(yè)績現(xiàn)在會有明顯好轉(zhuǎn)。在基本面持續(xù)走弱的同時,,特斯拉的市值卻在持續(xù)增長,,并在周一重新突破萬億美元大關(guān)。其明年的預(yù)期市盈率高達110倍,,而2025年的預(yù)期市盈率更高達167倍,。
經(jīng)常發(fā)布特斯拉國際電動汽車銷售數(shù)據(jù)的羅蘭德·皮爾徹寫道:“特斯拉中國市場的表現(xiàn)必有隱情?!?/p>
馬斯克稱并未看到需求下降
這可能預(yù)示著特斯拉遭遇了去年早些時候弗里蒙特工廠高效轉(zhuǎn)產(chǎn)到Model 3 Highland車型時所面臨的困難,或者說供應(yīng)問題,。從未有其他大型汽車公司嘗試對一款全球銷量超百萬輛的車型進行中期改款,,因此沒有歷史先例可以參考。
然而,,在上月末的第一季度財報電話會議上,,特斯拉高管們向投資者保證,新款Model Y在所有四家工廠的生產(chǎn)效率已趕上了舊車型——后者曾由熟練的裝配線工人以節(jié)拍器般精準(zhǔn)的節(jié)奏實現(xiàn)工業(yè)化規(guī)模量產(chǎn),。
如果供應(yīng)不成問題,,那么問題就歸結(jié)于客戶興趣下降。只是特斯拉同樣否認(rèn)存在這方面的問題,,因為第一季度的試駕次數(shù)創(chuàng)下歷史新高,。
馬斯克在電話會議上表示:“排除宏觀經(jīng)濟問題,,我們并未看到需求下降?!彼J(rèn)為,,唯一的罪魁禍?zhǔn)资桥c品牌或其產(chǎn)品無關(guān)的普遍低迷情緒。他解釋稱:“當(dāng)經(jīng)濟存在不確定性時,,人們往往會暫停購買大宗商品,,比如買車?!?/p>
然而,,即使規(guī)模遠小于行業(yè)領(lǐng)頭羊比亞迪(BYD)的中國國內(nèi)電動汽車品牌,如蔚來(Nio),、小鵬(Xpeng),、理想(Li Auto)和小米(Xiaomi)等,都迎來了銷量增長,。這表明它們受到中美貿(mào)易談判持續(xù)波動的影響較小,。
“缺少新車型正在影響特斯拉在中國市場的表現(xiàn)”
汽車資訊網(wǎng)站CarNewsChina認(rèn)為,特斯拉靠周期性小幅改進維持相同產(chǎn)品線的戰(zhàn)略決策在中國市場已難以為繼,,無論公司祭出多少促銷政策也無濟于事,。那些等待新版Model Y亮相的潛在客戶發(fā)現(xiàn),改款后的Model Y本質(zhì)上仍是一款五年前的車型,,對他們沒有足夠的吸引力,。
反觀小鵬G6、樂道(Onvo)L60,、理想L6,、比亞迪海獅7和極氪7X等中國品牌的跨界車型正加速趕超特斯拉。
這些本土品牌正以“中國速度”創(chuàng)新,,將新車研發(fā)周期從行業(yè)常規(guī)的6-7年壓縮至2-3年,。與之形成鮮明對比的是,特斯拉至今未對任何車型進行徹底換代——即便是Model S,,其底盤結(jié)構(gòu)仍沿用了2012年首發(fā)版本,。
相比之下,中國電動車普遍搭載800伏高壓快充平臺,,理論充電速度是特斯拉400伏架構(gòu)的兩倍,,并配備豐富的智能互聯(lián)功能。它們不僅提供免費高階智駕系統(tǒng),,其性能遠超特斯拉的Autopilot,,還額外附帶一層“愛國情懷濾鏡”作為加分項。
CarNewsChina在周二指出:“中國市場的競爭異常激烈。年輕消費者不像經(jīng)歷過上世紀(jì)90年代的父母一樣對購買國貨心存芥蒂,。缺少新車型正在影響特斯拉在中國市場的表現(xiàn),。”(財富中文網(wǎng))
譯者:劉進龍
審校:汪皓
? Tesla’s sales in China tumbled to just 3,070 vehicles last week, the worst performance since the start of Q2, driven by low volumes of the new Model Y. Despite the volatility in such high-frequency data, the market is crucial for Tesla. The brand can sell more cars in seven days there than in major European countries over the course of several months.
The gulf between Tesla’s $1 trillion market value and its underlying fundamentals like sales and earnings continued to widen after weekly data from China revealed a worrying trend.
On Tuesday, insurance data indicated Tesla’s EV sales dropped to just 3,070 vehicles during the week to May 11, a sequential plunge of 58%, and 69% below the comparable period last year.
Unfortunately for Tesla, sales of its lower volume Model 3 sedan were broadly stable. The declines came entirely from the new Model Y, responsible for two-thirds of all Teslas delivered worldwide. Only 1,270 vehicles were sold, its lowest weekly tally since going on sale in late February.
Tesla investors scrutinize this high-frequency data since China is Tesla’s single biggest market, eclipsing even the United States. In fact it’s so large, more cars can be sold there over seven days than in a major European country like Germany over the course of several months.
Weekly figures by their very nature tend to be volatile, and when viewed alone could just be noise distorting the underlying trend. But a closer look shows Tesla’s cumulative sales since the start of the second quarter are tracking 25% below the comparable period one year prior and even down over the first few weeks of Q1, which is seasonally the weakest in China.
This drop has begun to worry Tesla fans, who had expected a clear improvement by now. Fundamentals are weakening just as Tesla’s stock market value continues to expand, reclaiming the $1 trillion mark on Monday. This leaves the share trading at an eye-watering 110 times consensus profit estimates for next year and 167 times for 2025 earnings.
“Something is definitely going on in China,” wrote Roland Pircher, who regularly posts Tesla’s international EV sales data.
Musk blames malaise: ‘Absent macro issues, we don’t see any reduction in demand’
This could signal the kind of hiccups Tesla had early last year when its Fremont plant struggled to efficiently change over to the Model 3 Highland—a supply issue in other words. No other major car company has attempted a mid-cycle refresh of a vehicle responsible for well over 1 million vehicles sold worldwide, so there’s no historical parallel.
Yet during the Q1 earnings call late last month, execs assured investors that production run rates of the new Model Y across all four car factories had already caught up to the older version, which trained assembly line workers could build at industrial-scale with the precision pace of a metronome.
So if supply is not a problem, that leaves declining interest from customers. Only here too Tesla denied any issue, since test drives hit record highs in the first quarter.
“Absent macro issues, we don’t see any reduction in demand,” Musk said on the call. In his view there was only one culprit to then blame—general malaise unrelated to the brand or its products. “When there is economic uncertainty, people generally want to pause on buying, doing a major capital purchase like a car,” he explained.
Yet even domestic EV brands much smaller than industry leader BYD, such as Nio, Xpeng, Li Auto and Xiaomi, could all boast higher sales. This suggests they are suffering less from continued volatility around U.S.-China trade talks.
‘The lack of new models is finally hurting Tesla in China’
Motoring site CarNewsChina argued Tesla’s strategic decision to keep selling the same product line-up with periodic touch ups simply wasn’t going to cut it anymore, no matter how many incentives were added. Prospective Model Y customers that had waited to see what the refreshed Model Y would offer are not finding enough compelling value to purchase what is ultimately a five-year-old vehicle.
Crossovers from Chinese brands like the Xpeng G6, Onvo L60, Li Auto L6, BYD Sealion 7 and Zeekr 7X are speeding past Tesla as a result.
These domestic brands innovate at “China speed”, reducing development cycles on new models to just two to three years from the industry standard six to seven. Meanwhile Tesla has never even fully replaced a single car—even the Model S is still the same construction underneath as the version that launched in 2012.
By comparison, Chinese EVs provide 800 volt charging, twice as fast in theory as Tesla’s 400v electrical architecture, and are loaded with digital connectivity features. They often come equipped with free advanced driver assist systems far more powerful than Tesla’s Autopilot and also offer a dash of good old fashioned patriotism as a bonus.
“Competition in the Middle Kingdom is simply too much,” CarNewsChina argued on Tuesday. “Young Chinese buyers don’t have the fear of buying Chinese products like their parents, who still remember the 90s. The lack of new models is finally hurting Tesla in China.”