超級網(wǎng)紅自稱“沒錢”，辦婚禮還要找母親借錢
Eleanor Pringle
2025-06-06
? 盡管商業(yè)活動不斷,，還有YouTube巨額流量加持，MrBeast（本名吉米?唐納森）身價高達約10億美元,，但他幾乎所有收入投向內(nèi)容創(chuàng)作和慈善事業(yè),，基本沒什么現(xiàn)金，他表示連籌辦婚禮都要找母親借錢,。
27歲的YouTube明星（本名吉米?唐納森）正努力讓網(wǎng)絡(luò)流量實現(xiàn)長期價值,，但問題是收入再投資之后手頭現(xiàn)金短缺。
結(jié)果是唐納森表示,，籌辦婚禮都不得不找母親“貸款”,。
唐納森之所以走紅，主要因為經(jīng)常發(fā)布一些略顯獵奇的視頻,，（例如《I built Willy Wonka’s chocolate factory》,、《7 days stranded at sea》等），另外在慈善事業(yè)方面的付出也比較知名,。
這位網(wǎng)紅曾分享資助南非孤兒院,，為得克薩斯州殘障運動員訓(xùn)練館捐款等視頻。
然而,，唐納森將資金投向業(yè)務(wù),、做慈善或長遠財務(wù)規(guī)劃后，銀行賬戶中所剩無幾,。
X平臺上一篇帖子稱唐納森是“30歲以下唯一白手起家的億萬富翁”,，對此唐納森回應(yīng)稱：“我?guī)缀鯖]錢，因為所有錢都再投資了（今年在內(nèi)容上我們大概會投入2.5億美元）,。
“諷刺的是,，馬上辦婚禮的錢都要向我媽借?！?/p>
他補充道：“當(dāng)然了,，我掌控的業(yè)務(wù)賬面價值很高?！?/p>
2024年圣誕節(jié),，唐納森向作家女友西婭?布伊森求婚成功。
MrBeast的視頻制作成本其實非常高,，所以僅在YouTube上粉絲就高達4億,，埃隆·馬斯克邀請他轉(zhuǎn)到另一平臺時，人們才切實發(fā)現(xiàn)這一點,。
當(dāng)時X公司老板馬斯克想拉唐納森把內(nèi)容從谷歌旗下的YouTube轉(zhuǎn)到自家平臺（X之前叫Twitter）,。
MrBeast反駁說,，X平臺上內(nèi)容變現(xiàn)遠不及競爭對手，他對馬斯克說：“我的視頻制作成本高達數(shù)百萬美元,，即便在X上播放量到10億次,，也遠遠覆蓋不了成本。如果X變現(xiàn)能力提升,，我愿意嘗試,。”
他確實去X試了一下,。跟馬斯克交流后不久,，唐納森在X上發(fā)布了一段汽車測評視頻，隨后公開了收入情況,。該條視頻收入263,655美元,，遠低于他自稱的“數(shù)百萬”美元制作經(jīng)費。
他補充道：“不過廣告商注意到視頻獲得的關(guān)注,，在我的視頻里買了廣告,，所以視頻收益可能比直接流量收入要高?！?/p>
“有人曾說我永遠不會成功”
在唐納森的數(shù)百萬年輕粉絲看來,，做視頻似乎是既有趣又能賺大錢的完美方式。
據(jù)Celebrity Net Worth估計,，現(xiàn)在靠著跟幾家公司合作,，還有跟科技巨頭亞馬遜的交易，唐納森身價已達10億美元,。但他警告稱,，意志薄弱的人并不適合走這條路。
“看到有人還沒準備充分就辭掉工作或者輟學(xué)全職做視頻,，我挺難過的,，”去年3月唐納森在X上寫道，“要記住,，像我一樣闖出來的極少,，成千上萬的人都失敗了。要理智點,。”
越來越多年輕人把做視頻當(dāng)成有吸引力且能賺錢的職業(yè)道路,，2019年針對3000名兒童的一項調(diào)查顯示,，近三分之一受訪者想當(dāng)視頻博主或YouTuber。網(wǎng)紅已成為美國和英國最受歡迎的職業(yè),，超過了運動員,、音樂家和宇航員等,。
唐納森主要住在自己的工作室里，他說銀行賬戶在母親手里,，所以可能沒法像其他一些同行一樣享受奢華生活,。
上周末，MrBeast在X發(fā)帖,，告訴粉絲們當(dāng)初做視頻的原因：“十年前,，在我紅起來之前，周圍人都說我太迷著做視頻,，都說我不可能成功,。盡管如此，我還是熱愛做視頻,，每天兩眼一睜就是拼命做,，堅持了七年才開始漸漸有人關(guān)注。
“我甚至跟媽媽說,，就算最后無家可歸也不愿轉(zhuǎn)行,。”
他慶祝YouTub粉絲達到4億之際補充道：“生活中最棒的禮物是每天醒來都有目標,，感謝YouTube,，感謝你們每一位，我每天都知道自己要做什么,?！保ㄘ敻恢形木W(wǎng)）
譯者：梁宇
審校：夏林
? 盡管商業(yè)活動不斷，還有YouTube巨額流量加持,，MrBeast（本名吉米?唐納森）身價高達約10億美元,，但他幾乎所有收入投向內(nèi)容創(chuàng)作和慈善事業(yè)，基本沒什么現(xiàn)金,，他表示連籌辦婚禮都要找母親借錢,。
27歲的YouTube明星（本名吉米?唐納森）正努力讓網(wǎng)絡(luò)流量實現(xiàn)長期價值，但問題是收入再投資之后手頭現(xiàn)金短缺,。
結(jié)果是唐納森表示,，籌辦婚禮都不得不找母親“貸款”。
唐納森之所以走紅,，主要因為經(jīng)常發(fā)布一些略顯獵奇的視頻,，（例如《I built Willy Wonka’s chocolate factory》、《7 days stranded at sea》等）,，另外在慈善事業(yè)方面的付出也比較知名,。
這位網(wǎng)紅曾分享資助南非孤兒院，為得克薩斯州殘障運動員訓(xùn)練館捐款等視頻,。
然而,，唐納森將資金投向業(yè)務(wù),、做慈善或長遠財務(wù)規(guī)劃后，銀行賬戶中所剩無幾,。
X平臺上一篇帖子稱唐納森是“30歲以下唯一白手起家的億萬富翁”,，對此唐納森回應(yīng)稱：“我?guī)缀鯖]錢，因為所有錢都再投資了（今年在內(nèi)容上我們大概會投入2.5億美元）,。
“諷刺的是,，馬上辦婚禮的錢都要向我媽借?！?/p>
他補充道：“當(dāng)然了,，我掌控的業(yè)務(wù)賬面價值很高?！?/p>
2024年圣誕節(jié),，唐納森向作家女友西婭?布伊森求婚成功。
MrBeast的視頻制作成本其實非常高,，所以僅在YouTube上粉絲就高達4億,，埃隆·馬斯克邀請他轉(zhuǎn)到另一平臺時，人們才切實發(fā)現(xiàn)這一點,。
當(dāng)時X公司老板馬斯克想拉唐納森把內(nèi)容從谷歌旗下的YouTube轉(zhuǎn)到自家平臺（X之前叫Twitter）,。
MrBeast反駁說，X平臺上內(nèi)容變現(xiàn)遠不及競爭對手,，他對馬斯克說：“我的視頻制作成本高達數(shù)百萬美元,，即便在X上播放量到10億次，也遠遠覆蓋不了成本,。如果X變現(xiàn)能力提升,，我愿意嘗試?！?/p>
他確實去X試了一下,。跟馬斯克交流后不久，唐納森在X上發(fā)布了一段汽車測評視頻,，隨后公開了收入情況,。該條視頻收入263,655美元，遠低于他自稱的“數(shù)百萬”美元制作經(jīng)費,。
他補充道：“不過廣告商注意到視頻獲得的關(guān)注,，在我的視頻里買了廣告，所以視頻收益可能比直接流量收入要高,。”
“有人曾說我永遠不會成功”
在唐納森的數(shù)百萬年輕粉絲看來，做視頻似乎是既有趣又能賺大錢的完美方式,。
據(jù)Celebrity Net Worth估計，現(xiàn)在靠著跟幾家公司合作,，還有跟科技巨頭亞馬遜的交易,，唐納森身價已達10億美元。但他警告稱,，意志薄弱的人并不適合走這條路,。
“看到有人還沒準備充分就辭掉工作或者輟學(xué)全職做視頻，我挺難過的,，”去年3月唐納森在X上寫道,，“要記住，像我一樣闖出來的極少,，成千上萬的人都失敗了,。要理智點?！?/p>
越來越多年輕人把做視頻當(dāng)成有吸引力且能賺錢的職業(yè)道路,，2019年針對3000名兒童的一項調(diào)查顯示，近三分之一受訪者想當(dāng)視頻博主或YouTuber,。網(wǎng)紅已成為美國和英國最受歡迎的職業(yè),，超過了運動員、音樂家和宇航員等,。
唐納森主要住在自己的工作室里,，他說銀行賬戶在母親手里，所以可能沒法像其他一些同行一樣享受奢華生活,。
上周末,，MrBeast在X發(fā)帖，告訴粉絲們當(dāng)初做視頻的原因：“十年前,，在我紅起來之前,，周圍人都說我太迷著做視頻，都說我不可能成功,。盡管如此,，我還是熱愛做視頻,，每天兩眼一睜就是拼命做,，堅持了七年才開始漸漸有人關(guān)注,。
“我甚至跟媽媽說，就算最后無家可歸也不愿轉(zhuǎn)行?！?/p>
他慶祝YouTub粉絲達到4億之際補充道：“生活中最棒的禮物是每天醒來都有目標,，感謝YouTube,，感謝你們每一位,，我每天都知道自己要做什么?！保ㄘ敻恢形木W(wǎng)）
譯者：梁宇
審校：夏林
? MrBeast (Jimmy Donaldson), despite being worth an estimated $1 billion through his businesses and massive YouTube success, has little personal cash due to reinvesting nearly all his earnings into content and philanthropy—so much so that he says he’s borrowing money from his mom to pay for his upcoming wedding.
YouTube star MrBeast, real name Jimmy Donaldson, is making sure the proceeds from his online stardom will work for him in the long run. The only issue is that reinvesting his earnings has left the 27-year-old without much cash close at hand.
As a result, Donaldson says he is having to ask his mom for a loan to cover the cost of his upcoming wedding.
Donaldson has risen to fame not only thanks to his often wild videos (recent uploads include “I built Willy Wonka’s chocolate factory” and “7 days stranded at sea”) but also his philanthropic efforts.
The social media star has shared videos in which he adopted an orphanage in South Africa and funded a gym in Texas that trains adaptive athletes.
But it seems by investing his money—be it into his business, into his philanthropic efforts, or for his long-term financial benefit—Donaldson hasn’t got huge sums left in the bank.
Responding to a post on X which described Donaldson as “the only billionaire under 30 to have not inherited his wealth,” MrBeast responded: “I personally have very little money because I reinvest everything (I think this year we’ll spend around a quarter of a billion on content).
“Ironically I’m actually borrowing $ from my mom to pay for my upcoming wedding lol.”
He added: “But sure, on paper the businesses I own are worth a lot.”
Donaldson proposed to his girlfriend, author Thea Booysen, on Christmas Day 2024.
The eye-watering costs of MrBeast’s videos—which have won him 400 million subscribers on YouTube alone—were made clear when Elon Musk pitched him a move to a different platform.
The X owner tried to tempt Donaldson to shift his content from the Google-owned video site to his platform, formerly known as Twitter.
But MrBeast pushed back that the monetization of content on X didn’t come close to that of its rival, telling Musk: “My videos cost millions to make and even if they got a billion views on X it wouldn’t fund a fraction of it :/ I’m down though to test stuff once monetization is really cranking!”
And test the site he did. A matter of weeks after the exchange with Musk, Donaldson returned with the receipts of his earnings having posted a car comparison video on X. The earnings came to $263,655—lower than the “millions” the creator said he required to finance the videos.
And he added a further caveat: “Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience.”
“Told I’d never make it”
For millions of Donaldson’s young fans, content creation might seem like the perfect way to earn vast amounts of money in a fun way.
But Donaldson—estimated to now be worth $1 billion per Celebrity Net Worth courtesy of a handful of businesses and a deal with tech giant Amazon—has warned his career path isn’t for the faint-hearted.
“It’s painful to see people quit their job/drop out of school to make content full time before they’re ready,” Donaldson wrote on X in March last year. “For every person like me that makes it, thousands don’t. Keep that in mind and be smart plz.”
Content creation is increasingly being seen as an attractive and lucrative career path by youngsters, with a 2019 survey of 3,000 children finding that almost a third of the respondents wanted to be a vlogger or YouTuber. This was the most popular career choice in the U.S. and the U.K., coming in ahead of roles such as athlete, musician and astronaut.
Donaldson, who primarily lives in his studio and says his mother controls his bank account, is perhaps not living the glamorous lifestyle some of his other online contemporaries are.
And over the weekend MrBeast issued a reminder to his fans about why he wanted to get into content creation, writing on X: “A decade ago before I blew up everyone in my life told me I was too obsessed and constantly told I’d never make it. Despite that I was in love with making content and grinded every moment my eyes were open for 7 years before anyone started watching.
“I literally told my mom I’d rather be homeless than do anything else.”
Celebrating hitting 400 million subscribers on YouTube, he added: “The greatest gift in life is being able to wake up everyday with a purpose and thanks to YouTube and you guys, I have that.”
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