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《星球大戰(zhàn)》系列劇集主創(chuàng)透露,迪士尼減少內(nèi)容支出

迪士尼稱,,流媒體已死,,“財(cái)力今非昔比” 。

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托尼·吉爾羅伊坦言,,為了順利完成廣受好評的《星球大戰(zhàn)》系列劇集第二季的拍攝,,他不得不與公司高管據(jù)理力爭。圖片來源:Christopher Jue—Getty Images for Disney

? 《安多》(Andor)主創(chuàng)托尼·吉爾羅伊透露,,為了順利完成廣受好評的《星球大戰(zhàn)》系列劇集第二季的拍攝,,他不得不與公司高管據(jù)理力爭,因?yàn)榈鲜磕幔―isney)曾明確告訴他“我們的財(cái)力今非昔比'”,??傆?jì)兩季24集的《安多》成為Disney+平臺上評價最高的《星球大戰(zhàn)》(Star Wars)系列劇集,制作成本高達(dá)6.5億美元,。

在小熒屏頂級內(nèi)容的黃金時代過后,,流媒體正在走向沒落?

這至少是《安多》金牌主創(chuàng)托尼·吉爾羅伊開始為1.26億Disney+用戶拍攝最后12集時,,華特迪士尼管理層向其釋放的信號,。

據(jù)IndieWire報(bào)道,吉爾羅伊在ATX電視節(jié)上透露:“在籌拍第二季時,,他們說流媒體已死,,我們的財(cái)力今非昔比。因此我們不得不竭盡全力爭取資金,?!?/p>

他表示,兩季共24集(單集約1小時)的總制作成本累計(jì)達(dá)6.5億美元,。有熟悉制作內(nèi)情的消息人士向《Variety》透露,,扣除稅費(fèi)減免后單集成本約2,000萬美元,與華納兄弟探索(Warner Bros. Discovery)的《龍之家族》(House of the Dragon)及AppleTV+的《人生切割術(shù)》(Severance)的公開預(yù)算相當(dāng),。

迪斯尼并未回應(yīng)《財(cái)富》雜志的置評請求,。

喬治·盧卡斯的史詩級《星球大戰(zhàn)》三部曲創(chuàng)造了一個恢弘的宇宙,但自八年前萊恩·約翰遜引發(fā)巨大爭議的《最后的絕地武士》(The Last Jedi)以來,,盧卡斯影業(yè)(Lucasfilm)始終難以贏得粉絲的青睞,。2019年,,《天行者崛起》(Rise of Skywalker)作為蕾伊·帕爾帕廷傳奇的收官之作登陸院線,票房成績令人失望,。之后再無星戰(zhàn)電影問世,。

《安多》成為迪士尼工作室罕見的亮點(diǎn)。據(jù)爛番茄(Rotten Tomatoes)統(tǒng)計(jì),,該劇毫無懸念地?cái)孬@Disney+平臺《星球大戰(zhàn)》系列劇集的最高口碑,。

迪士尼直營流媒體業(yè)務(wù)的扭虧之路

2019年末,這家娛樂巨頭在推出Disney+流媒體服務(wù)時可謂不惜血本,。時任首席執(zhí)行官鮑勃·艾格需要海量內(nèi)容爭奪訂閱用戶,,與更大的競爭對手Netflix抗衡。

但隨著盧卡斯影業(yè)旗下與《安多》同屬星戰(zhàn)宇宙的《威洛》(Willow)與《侍者》(The Acolyte)等重磅項(xiàng)目接連折戟,,迪士尼揮金如土的時代戛然而止,。

2023年2月,作為直營流媒體業(yè)務(wù)實(shí)現(xiàn)持續(xù)盈利戰(zhàn)略的關(guān)鍵舉措之一,,艾格向投資者承諾將削減30億美元內(nèi)容成本,。

上個月,迪士尼流媒體業(yè)務(wù)首次實(shí)現(xiàn)連續(xù)三個季度盈利[完成對康卡斯特(Comcast)剩余股權(quán)的收購后,,Hulu現(xiàn)已全面并表]。娛樂直營業(yè)務(wù)正成為盈利增長的核心引擎,。

截至3月底的上半財(cái)年,,該板塊由上年同期虧損9,100萬美元轉(zhuǎn)為盈利6.29億美元,完全抵消了廣播與有線業(yè)務(wù)組成的線性網(wǎng)絡(luò)板塊的收益下滑,。

相較而言,,似乎唯有財(cái)力雄厚的科技公司能在嚴(yán)重虧損的情況下繼續(xù)豪擲千金,它們對持續(xù)虧損不以為意,,而傳統(tǒng)媒體卻難以承受,。例如,據(jù)報(bào)道蘋果(Apple)甘愿平均每年燒錢10億美元,,以支持其雄心勃勃的流媒體計(jì)劃,。(財(cái)富中文網(wǎng))

譯者:劉進(jìn)龍

審校:汪皓

? 《安多》(Andor)主創(chuàng)托尼·吉爾羅伊透露,為了順利完成廣受好評的《星球大戰(zhàn)》系列劇集第二季的拍攝,,他不得不與公司高管據(jù)理力爭,,因?yàn)榈鲜磕幔―isney)曾明確告訴他“我們的財(cái)力今非昔比'”??傆?jì)兩季24集的《安多》成為Disney+平臺上評價最高的《星球大戰(zhàn)》(Star Wars)系列劇集,,制作成本高達(dá)6.5億美元。

在小熒屏頂級內(nèi)容的黃金時代過后,,流媒體正在走向沒落,?

這至少是《安多》金牌主創(chuàng)托尼·吉爾羅伊開始為1.26億Disney+用戶拍攝最后12集時,,華特迪士尼管理層向其釋放的信號。

據(jù)IndieWire報(bào)道,,吉爾羅伊在ATX電視節(jié)上透露:“在籌拍第二季時,,他們說流媒體已死,我們的財(cái)力今非昔比,。因此我們不得不竭盡全力爭取資金,。”

他表示,,兩季共24集(單集約1小時)的總制作成本累計(jì)達(dá)6.5億美元,。有熟悉制作內(nèi)情的消息人士向《Variety》透露,扣除稅費(fèi)減免后單集成本約2,000萬美元,,與華納兄弟探索(Warner Bros. Discovery)的《龍之家族》(House of the Dragon)及AppleTV+的《人生切割術(shù)》(Severance)的公開預(yù)算相當(dāng),。

迪斯尼并未回應(yīng)《財(cái)富》雜志的置評請求。

喬治·盧卡斯的史詩級《星球大戰(zhàn)》三部曲創(chuàng)造了一個恢弘的宇宙,,但自八年前萊恩·約翰遜引發(fā)巨大爭議的《最后的絕地武士》(The Last Jedi)以來,,盧卡斯影業(yè)(Lucasfilm)始終難以贏得粉絲的青睞。2019年,,《天行者崛起》(Rise of Skywalker)作為蕾伊·帕爾帕廷傳奇的收官之作登陸院線,,票房成績令人失望。之后再無星戰(zhàn)電影問世,。

《安多》成為迪士尼工作室罕見的亮點(diǎn),。據(jù)爛番茄(Rotten Tomatoes)統(tǒng)計(jì),該劇毫無懸念地?cái)孬@Disney+平臺《星球大戰(zhàn)》系列劇集的最高口碑,。

迪士尼直營流媒體業(yè)務(wù)的扭虧之路

2019年末,,這家娛樂巨頭在推出Disney+流媒體服務(wù)時可謂不惜血本。時任首席執(zhí)行官鮑勃·艾格需要海量內(nèi)容爭奪訂閱用戶,,與更大的競爭對手Netflix抗衡,。

但隨著盧卡斯影業(yè)旗下與《安多》同屬星戰(zhàn)宇宙的《威洛》(Willow)與《侍者》(The Acolyte)等重磅項(xiàng)目接連折戟,迪士尼揮金如土的時代戛然而止,。

2023年2月,,作為直營流媒體業(yè)務(wù)實(shí)現(xiàn)持續(xù)盈利戰(zhàn)略的關(guān)鍵舉措之一,艾格向投資者承諾將削減30億美元內(nèi)容成本,。

上個月,,迪士尼流媒體業(yè)務(wù)首次實(shí)現(xiàn)連續(xù)三個季度盈利[完成對康卡斯特(Comcast)剩余股權(quán)的收購后,Hulu現(xiàn)已全面并表],。娛樂直營業(yè)務(wù)正成為盈利增長的核心引擎,。

截至3月底的上半財(cái)年,該板塊由上年同期虧損9,100萬美元轉(zhuǎn)為盈利6.29億美元,完全抵消了廣播與有線業(yè)務(wù)組成的線性網(wǎng)絡(luò)板塊的收益下滑,。

相較而言,,似乎唯有財(cái)力雄厚的科技公司能在嚴(yán)重虧損的情況下繼續(xù)豪擲千金,它們對持續(xù)虧損不以為意,,而傳統(tǒng)媒體卻難以承受,。例如,據(jù)報(bào)道蘋果(Apple)甘愿平均每年燒錢10億美元,,以支持其雄心勃勃的流媒體計(jì)劃,。(財(cái)富中文網(wǎng))

譯者:劉進(jìn)龍

審校:汪皓

? Andor creator Tony Gilroy reveals he had to fight tooth and nail with company execs to bring his second season of the critically acclaimed Star Wars series to life, as Disney told him “we don’t have the money we had before.” All told, the two seasons and 24 episodes of Andor, the best received Star Wars series on Disney+, cost $650 million to produce.

After a golden era of top-notch content for the small screen, is streaming now dead?

That was at least the message Walt Disney managers wanted to impart on Andor’s acclaimed creator Tony Gilroy when he began filming the past twelve episodes for the 126 million Disney+ subscribers.

“In season two, they said, ‘Streaming is dead, we don’t have the money we had before,’” Gilroy said at the ATX Television Festival in comments reported by IndieWire, “so we fought hard about money.”

All told, production costs for the 24 mostly hourlong episodes across two seasons ran to $650 million, he said. A source familiar with the production told Variety the episodes cost roughly $20 million each after tax incentives, similar to the reported budgets of Warner Bros. Discovery’s House of the Dragon and Severance from AppleTV+.

Disney did not respond to a Fortune request for comment.

Ever since Rian Johnson’s hugely divisive The Last Jedi eight years ago, Lucasfilm has struggled to win fans of George Lucas’ epic Star Wars trilogy back to his rich universe. A feature film hasn’t hit theaters since 2019’s The Rise of Skywalker, the disappointing conclusion to Rey Palpatine’s saga.

Andor has been the rare bright spot for the Disney studio, becoming easily the most critically acclaimed Star Wars entry on Disney+, according to Rotten Tomatoes.

Turnaround at Disney’s direct-to-consumer streaming operations

When the entertainment giant first launched its streaming service Disney+ in late 2019, money was no object, as CEO Bob Iger needed more and more content to chase subscribers in the race with larger rival Netflix.

But after a series of expensive flops including Lucasfilm’s own fantasy series Willow and The Acolyte, set in the same Star Wars universe as Andor, the cash Disney was throwing around began to dry up.

In February 2023, Iger pledged to investors he would slash $3 billion in content costs as part of a wider plan to achieve sustained profitability at its entertainment direct-to-consumer streaming operations.

Last month Disney posted its third straight quarterly operating profit for streaming, which now also fully consolidates Hulu after acquiring the remaining minority stake from Comcast. The Entertainment DTC business is now a core driver of earnings growth.

In the first fiscal half through the end of March, the segment swung to $629 million operating profit from a loss of $91 million a year earlier, more than offsetting declines in its Linear Networks segment comprised of broadcast and cable assets.

By comparison, only cash-rich tech companies seem to have the financial firepower to continue financing heavy losses with little regard to achieving profitability, a luxury that legacy media companies can ill afford. Apple, for example, has reportedly been willing to fund its streaming ambitions to the tune of $1 billion in losses on average per year.

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