露露樂蒙：開市客山寨我家產(chǎn)品
美聯(lián)社
2025-07-04
圖片來源：Costfoto/NurPhoto via Getty Images
露露樂蒙（Lululemon）已對開市客（Costco）提起訴訟,，指控這家倉儲式會員店運營商銷售其部分流行運動休閑服飾的低價仿品,。露露樂蒙在其向美國加州中區(qū)聯(lián)邦地區(qū)法院提交的訴狀中稱，開市客通過銷售未經(jīng)授權(quán)許可,、侵犯其專利的山寨版服裝,，利用其聲譽、商譽和勞動成果“非法牟利”,。
露露樂蒙指控開市客通過流行品牌產(chǎn)品的制造商,，為其自有品牌Kirkland生產(chǎn)產(chǎn)品，但該公司和制造商并未告知消費者許多Kirkland自有品牌商品與露露樂蒙產(chǎn)品之間的聯(lián)系,。露露樂蒙聲稱,，正因如此，至少部分消費者相信Kirkland品牌商品是由“原版”產(chǎn)品的正宗供應商制造,。露露樂蒙稱開市客并未嘗試消除這種模糊性,。
露露樂蒙公司一位發(fā)言人在聲明中表示：“作為一家以創(chuàng)新引領的公司，我們在產(chǎn)品研發(fā)和設計上投入巨資,，我們非常嚴肅地承擔起保護和維護知識產(chǎn)權(quán)的責任,，并在必要時采取適當?shù)姆尚袆印,！?/p>
露露樂蒙稱開市客正在仿制的部分產(chǎn)品包括其熱銷的Scuba連帽衫,、Define夾克和ABC長褲。
露露樂蒙聲稱,，開市客銷售的其中一款仿制品是Hi-Tec男士Scuba全拉鏈外套,，訴狀中附有開市客網(wǎng)站截圖，顯示該商品標價為19.97美元,。而露露樂蒙銷售的幾款男士夾克每件售價均超過100美元,。
總部位于華盛頓州伊薩夸的開市客周二未立即回應置評請求。
露露樂蒙要求陪審團審判,，并希望開市客停止銷售其認為是仿品的商品,。該公司還尋求金額不明的損害賠償。
露露樂蒙在2021年曾與Peloton有過類似的法律糾紛,。兩年后,，兩家公司宣布了一項為期五年的合作，其中包括露露樂蒙成為Peloton的主要運動服飾合作伙伴,。（財富中文網(wǎng)）
譯者：劉進龍
審校：汪皓
露露樂蒙（Lululemon）已對開市客（Costco）提起訴訟，指控這家倉儲式會員店運營商銷售其部分流行運動休閑服飾的低價仿品,。露露樂蒙在其向美國加州中區(qū)聯(lián)邦地區(qū)法院提交的訴狀中稱,，開市客通過銷售未經(jīng)授權(quán)許可、侵犯其專利的山寨版服裝,，利用其聲譽,、商譽和勞動成果“非法牟利”。
露露樂蒙指控開市客通過流行品牌產(chǎn)品的制造商，為其自有品牌Kirkland生產(chǎn)產(chǎn)品,，但該公司和制造商并未告知消費者許多Kirkland自有品牌商品與露露樂蒙產(chǎn)品之間的聯(lián)系,。露露樂蒙聲稱，正因如此,，至少部分消費者相信Kirkland品牌商品是由“原版”產(chǎn)品的正宗供應商制造,。露露樂蒙稱開市客并未嘗試消除這種模糊性。
露露樂蒙公司一位發(fā)言人在聲明中表示：“作為一家以創(chuàng)新引領的公司,，我們在產(chǎn)品研發(fā)和設計上投入巨資,，我們非常嚴肅地承擔起保護和維護知識產(chǎn)權(quán)的責任，并在必要時采取適當?shù)姆尚袆??！?/p>
露露樂蒙稱開市客正在仿制的部分產(chǎn)品包括其熱銷的Scuba連帽衫、Define夾克和ABC長褲,。
露露樂蒙聲稱,，開市客銷售的其中一款仿制品是Hi-Tec男士Scuba全拉鏈外套，訴狀中附有開市客網(wǎng)站截圖,，顯示該商品標價為19.97美元,。而露露樂蒙銷售的幾款男士夾克每件售價均超過100美元。
總部位于華盛頓州伊薩夸的開市客周二未立即回應置評請求,。
露露樂蒙要求陪審團審判,，并希望開市客停止銷售其認為是仿品的商品。該公司還尋求金額不明的損害賠償,。
露露樂蒙在2021年曾與Peloton有過類似的法律糾紛,。兩年后，兩家公司宣布了一項為期五年的合作,，其中包括露露樂蒙成為Peloton的主要運動服飾合作伙伴,。（財富中文網(wǎng)）
譯者：劉進龍
審校：汪皓
Lululemon has filed a lawsuit against Costco that accuses the wholesale club operator of selling lower-priced duplicates of some of its popular athleisure clothing. Lululemon Athletica claims in its lawsuit filed in the U.S. District Court for the Central District of California that Costco has “unlawfully traded” on its reputation, goodwill and sweat equity by selling unauthorized and unlicensed apparel that uses knockoff, infringing versions of its patents.
Lululemon alleges that Costco is known to use manufacturers of popular branded products for its private label Kirkland brand, but that the company and the manufacturers don’t tell consumers of the connection between them for many of the Kirkland-branded products. Because of this, Lululemon claims this leads at least some shoppers to believe that Kirkland-branded products are made by the authentic supplier of the “original” products. Lululemon claims Costco doesn’t try to dispel the ambiguity.
“As an innovation-led company that invests significantly in the research, development, and design of our products, we take the responsibility of protecting and enforcing our intellectual property rights very seriously and pursue the appropriate legal action when necessary,” a Lululemon company spokesperson said in a statement.
Some of the products Lululemon says Costco is making duplicates of include its popular Scuba hoodies, Define jackets, and ABC pants.
Lululemon claims one of the duplicates that Costco sells is the Hi-Tec Men’s Scuba Full Zip, with the lawsuit showing a screenshot image of Costco’s website showing the item priced at $19.97. Lululemon sells several men’s jackets that cost more than $100 each.
Costco, based in Issaquah, Washington, did not immediately respond to a request for comment on Tuesday.
Lululemon is requesting a jury trial and wants Costco to stop selling the products that it considers to be duplicates. It is also seeking an unspecified amount in monetary damages.
Lulemon was in a similar legal dispute with Peloton in 2021. Two years later the companies announced a five-year partnership that included Lululemon becoming the primary athletic apparel partner to Peloton.
財富中文網(wǎng)所刊載內(nèi)容之知識產(chǎn)權(quán)為財富媒體知識產(chǎn)權(quán)有限公司及/或相關權(quán)利人專屬所有或持有。未經(jīng)許可,，禁止進行轉(zhuǎn)載,、摘編、復制及建立鏡像等任何使用,。
