????Will.i.am還對(duì)英特爾公司表示，他在舞臺(tái)上不想再用麥克風(fēng)了,。他想要的是“麥可風(fēng)”（macrophone）,。這是一種智能手機(jī)式的擴(kuò)音設(shè)備，可以在聯(lián)網(wǎng)狀態(tài)下進(jìn)行擴(kuò)音和錄音,，可以讓他錄下每場(chǎng)音樂會(huì),，保留他最喜歡的片段，還可以讓他遍布全球的樂迷大聲播放,、重新合成并更廣泛地傳播這些片段,。英特爾認(rèn)為這個(gè)主意聽起來極其之酷，為此已專門組織了一些技術(shù)專家進(jìn)行概念驗(yàn)證,。

????歸根結(jié)底,，英特爾之所以簽下will.i.am，是因?yàn)樵谀壳霸鲩L迅猛的移動(dòng)通信市場(chǎng)上,，它希望Will的未來主義的名人范兒能助其一臂之力,，在競(jìng)爭(zhēng)中增加勝算。當(dāng)前,，英特爾在這個(gè)市場(chǎng)上正與各路勁敵狹路相逢,，比如高通公司（Qualcomm）、ARM公司等各家移動(dòng)設(shè)備芯片制造商,。為了能在這場(chǎng)較量中勝出,，英特爾需要構(gòu)建一個(gè)囊括了硬件和軟件的生態(tài)系統(tǒng)，這個(gè)系統(tǒng)能覆蓋從個(gè)人電腦（PC）,、平板電腦到智能手機(jī)的所有設(shè)備,。哈桑?麥耶曾任英特爾投資公司（Intel Capital）的高管，現(xiàn)在,，他經(jīng)營一家流媒體音樂初創(chuàng)公司UrFilez,。他的觀點(diǎn)是：“現(xiàn)在的格局是，像蘋果這樣的平行型公司正開始贏得市場(chǎng),，而英特爾還是一家垂直型的公司,。不過,，如果消費(fèi)者相信英特爾能提供最完整的用戶體驗(yàn)，它就能重操勝券,?！?/p>

????譯者：清遠(yuǎn)

????Will.i.am also told Intel that he'd like to stop using a microphone on stage. Instead he wants a "macrophone", a smartphone that would act as a networked amplification and recording device, allowing him to record each concert, isolate his favorite moments and blast them out for consumption, remixing and further distribution by his global fanbase. Intel thought that sounded pretty cool and has assigned a couple of technologists to work on a proof-of-concept.

????At the end of the day, Intel clearly hopes that will.i.am's futuristic celebrity vibe will aid their efforts to compete in the burgeoning mobile communications market, where the company faces stiff competition from Qualcomm (QCOM), ARM and other mobile chipmakers. To do that, the company needs to create a hardware/software ecosystem that spans all devices, from PCs to tablets to phones. "Intel is still a vertical company in a world where horizontal companies like Apple are starting to win," says Hassan Miah, a former Intel Capital executive who now heads the mobile streaming music startup UrFilez. "If consumers believe that Intel offers the most complete user experience, Intel wins."