??? 這也是一家另類的公司，即便是在歐洲經(jīng)濟(jì)不景氣時期,，它仍然堅持將員工異國游作為管理戰(zhàn)略中不可動搖的一部分,。Fjord要求工作滿兩年的員工都要前往斯堪的納維亞看看真正的峽灣（fjord）,，以便理解公司以此命名的初衷。（“Fjord是簡潔優(yōu)雅的典范,，”謝柏格森表示,，同時，這也是該公司設(shè)計的指導(dǎo)原則,。）每年,，F(xiàn)jord從首席執(zhí)行官到前臺的每位員工都會前往像希臘克里特島、西班牙馬略卡島,，加強(qiáng)團(tuán)隊建設(shè),。每趟行程都會驕傲地留下員工們（往往）在泳池邊穿著短褲和沙灘鞋、露出燦爛笑容的照片,，就好像在歡度復(fù)活節(jié)假期一樣,。謝柏格森表示，團(tuán)隊建設(shè)的支出物有所值,。

??? Fjord的工作環(huán)境和創(chuàng)新理念顯然要讓它比那些守口如瓶的銀行客戶們更加感情外露,。在因“占領(lǐng)”運動而形象受損的銀行業(yè)中，這可能恰恰是Fjord的優(yōu)勢,?！癋jord對銀行業(yè)一無所知。我這么說可是最高的評價,，”BBVA的烏吉納大笑著說,。“但他們知道什么都最棒的體驗,。一般來說,，銀行希望重塑自我時都愿意聘請很多對金融機(jī)構(gòu)有所了解的人。但這些人往往擺脫不了條條框框的束縛,?！?/p>

??? 譯者：老榆木

??? It is also a quirky firm that, even while the European economy staggers, has in place unwavering policies of taking employees on exotic trips as part of its management strategy. After Fjord employees have been at the company for two years, they are required to travel to Scandinavia to visit real fjords to understand why the company is named as such. ("Fjords are examples of elegant simplicity," Schybergson says, also referring to the firm's guiding design principle.) And each year, every single staff member, from CEO to receptionist, is swept away to places like Crete and Mallorca to bond. Each trip is commemorated proudly with a photo of employees beaming, usually poolside, in shorts and sandals as if on Spring Break. The expense is justified, according to Schybergson, for team-building.

?? Fjord's work environment and innovation philosophies are obviously more touchy-feely than those of the more buttoned-up, bank behemoths that hire the design firm. And this might just be its strength in a sector whose image is suffering in the era of Occupy. "Fjord knows nothing about banking. And I mean that as the highest compliment," says Uguina of BBVA, with a laugh. "But they know about great experiences. Typically, banks want to just hire lots of people with knowledge of financial institutions when they want to remake themselves. But they usually can't think out of the box."