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Intuit稱霸財務(wù)管理軟件市場之謎

Intuit稱霸財務(wù)管理軟件市場之謎

Richard Mcgill Murphy 2012-04-12
Intuit公司在個人財務(wù)軟件領(lǐng)域幾乎堪稱壟斷巨頭?,F(xiàn)在,,它已經(jīng)開始從桌面軟件向云服務(wù)進(jìn)軍。

壟斷的力量

??? 據(jù)市場調(diào)研公司NPD集團(tuán)的研究,QuickBooks和TurboTax這兩款產(chǎn)品的市場地位近乎壟斷,,占據(jù)了超過90%的零售市場,。微軟可能是Intuit手下敗將中名聲最顯赫的一個,它一直試圖用Small Business Accounting這款記賬軟件與QuickBooks展開競爭,,結(jié)果卻屢戰(zhàn)屢敗,。

??? 譯者:清遠(yuǎn)

Monopoly power

??? QuickBooks and TurboTax are near monopolies, with a retail market share of more than 90%, according to NPD Group, a market research firm. Microsoft is probably Intuit's highest- profile corporate victim, having tried and failed to take on QuickBooks with Small Business Accounting, a rival bookkeeping app.

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