沃爾瑪

????眼下，零售巨頭沃爾瑪公司（Wal-Mart）正面臨墨西哥行賄丑聞帶來的沖擊,，但它至少還能從其Facebook充滿友善氣氛的頁面中尋求到些許安慰,。沃爾瑪在社交網(wǎng)絡Facebook上共有1,500多萬粉絲。任何一天，就算只有其中一部分消費者在關注沃爾瑪,，它仍然是一個健康的受眾群體,。沃爾瑪常規(guī)的促銷活動都能吸引成千上萬的消費者給出“喜歡”的反饋，而最近的復活節(jié)填空題更是帶來了11,000多條評論,。但是,，沃爾瑪?shù)膬?yōu)勢不僅如此，因為沃爾瑪擁有大量粉絲,。另外,，它的公司頁面在產(chǎn)品宣傳以及與粉絲互動之間實現(xiàn)了良好的平衡，其中大部分內容均綁定節(jié)假日,，如“全國寵物狗節(jié)”,。

Wal-Mart

????As the company faces the fallout of alleged bribery in Mexico, it can take comfort in the friendly confines of its Facebook page. The retail giant has over 15 million fans on the social network. Getting even a fraction of those consumers to pay attention on any given day means a healthy audience. Promotions routinely receive thousands of "Likes," while a recent Easter fill-in-the-blank question inspired over 11,000 comments. But the company isn't just good because it has a large following. Its corporate page strikes the right balance of product announcements and fan interaction, much of it pegged to holidays such as "National Puppy Day."