社交媒體10大明星企業(yè)
家得寶 ????家居用品零售企業(yè)家得寶(The Home Depot)擁有60多萬粉絲,,頁面包括公司“圍裙博客”(Apron Blog)中的各種帖子、產(chǎn)品特賣信息和來自園藝部的各種令人愉悅的美學(xué)產(chǎn)品,。此外,,家得寶還定期在頁面發(fā)表照片帖子,組織產(chǎn)品競猜活動,,實(shí)現(xiàn)與粉絲的互動,。但是,家得寶注重員工在本地社區(qū)開展的服務(wù)項(xiàng)目時(shí),,其Facebook頁面最引人入勝,,同時(shí)也最有利于企業(yè)形象。 |
The Home Depot ????The home improvement retailer reaches its over 600,000 fans with a mix of posts from the company's "Apron Blog," special sales, and more aesthetically pleasing offerings from its garden department. The company also engages its base with regular photo posts asking fans to guess the identity of a product. But the company's Facebook page is most interesting -- and good for its corporate image -- when it focuses on local community service projects conducted by employees. |