百事可樂

????軟飲料企業(yè)百事可樂（Pepsi）為其800萬Facebook粉絲提供“百事大酬賓”的優(yōu)惠，但是其頁面更多是一種用戶驅(qū)動型營銷的有效載體,，比如照片上那些用百事易拉罐或百事可樂瓶擺成的逗趣造型或場景,，例如作為一條汽艇的背面。此外,，其頁面還包括近期百事可樂廣告單元和幕后花絮,，比如“與星共舞”的編舞馬克?巴拉斯的一段視頻。

Pepsi

????The soft drink company offers "Pepsi Deals" discounts to its 8 million Facebook followers, but its page serves as an effective vehicle for user-generated marketing of a kind--photos of Pepsi cans or bottles in interesting poses or settings, such as the back of a power boat. The page also features recent Pepsi advertising spots and behind-the-scenes clips from, such as one video of "Dancing with the Stars" choreographer Mark Ballas.