社交媒體10大明星企業(yè)
ALEX KONRAD
2012-05-10
為改善經(jīng)營(yíng),，星巴克,、百事可樂(lè)和耐克等公司已經(jīng)探索出了應(yīng)用社交媒體的創(chuàng)新方法，本文將逐一介紹他們的做法,。
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星巴克 ????大約18萬(wàn)人（和約3,000萬(wàn)粉絲）在Facebook上討論星巴克咖啡（Starbucks）,，因此該公司在Facebook上的頁(yè)面和其他公司有很大不同。人們可以從訪客的Facebook好友聊星巴克的帖子中可以找到優(yōu)惠信息,、合適的社區(qū)服務(wù)和對(duì)不滿消費(fèi)者的直接反饋,。此外，用戶還可以輕松管理星巴克會(huì)員卡,，或向朋友發(fā)送電子禮物,。 |
Starbucks ????The coffee company's Facebook page will look more different than many other corporate sites given the almost 180,000 people (and nearly 30 million fans) talking about the company on Facebook. Mixed in between posts mentioning the company by a viewer's own Facebook friends, you'll find deals, a healthy dose of community service, and direct feedback for upset customers. It's also easy for users to manage their Starbucks card or send e-gifts to friends. |
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