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社交媒體10大明星企業(yè)

社交媒體10大明星企業(yè)

ALEX KONRAD 2012-05-10
為改善經(jīng)營,,星巴克,、百事可樂和耐克等公司已經(jīng)探索出了應(yīng)用社交媒體的創(chuàng)新方法,本文將逐一介紹他們的做法,。

谷歌

????谷歌公司(Google)帳戶“A Googler”擁有大約46萬粉絲,,定期發(fā)帖,介紹谷歌的功能和內(nèi)部觀點,。例如,,近期的一個鏈接指向公司官方博客的一篇文章,內(nèi)容是公司篩選最差廣告的做法,。此外,,谷歌公司還慷慨地設(shè)置了一些外部鏈接,指向介紹公司實踐,。但是,,谷歌公司在Twitter上的影響力在于其個性化帳戶的深度,而這也正是我們將這家公司選為1月社交媒體明星公司的原因之一,。谷歌開設(shè)了一批提供定向更新的專屬賬戶,,谷歌地圖(Google Maps),、谷歌開發(fā)者(Google Maps)和谷歌分析(Google Analytics)只是其中三個,,各有10萬多粉絲。

Google

????"A Googler," the @google account with about 4,600,00 followers, regularly posts new Google functionalities and inside looks, such as a recent link to an official blog post on how the company screens out bad ads. Google also generously links out to articles shedding light on company practices. But the strength of Google's Twitter presence, one of the reasons we named it a social media star in January, lies in the depth of its specialized accounts. Google Maps (@googlemaps), Google Developers (@googledevs) and Google Analytics (@googleanalytics) are just three of the group of dedicated accounts that provide more targeted updates, each for over 100,000 followers.

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