耐克

????耐克（Nike）的推特賬戶家族包括：擁有36.8萬粉絲的主賬戶@Nike、@NikeNYC等商店的個性化帳戶以及@nikebasketball等專項運動賬戶,。這些帳戶旨在與粉絲進行直接互動,，進行宣傳,，例如 運動衫追逐賽（jersey chase）,。即使是耐克的主賬戶,，也到處可見流行詞匯,；但是當(dāng)新鞋在上架銷售時,，耐克全面開花的數(shù)十個帳戶足可以幫助滿足粉絲們的狂熱追捧。

Nike

????Nike's family of Twitter accounts includes its main handle @Nike, featuring 368,000 followers, as well as specialized accounts for stores, such as @NikeNYC, and specific sports, such as @nikebasketball. The accounts aim to engage fans with direct interaction and promotions such as a jersey chase. Buzzwords abound on even the main account, but the reach of Nike's dozens of accounts helps feed the craze when a new shoe line rolls out to stores.