耐克

????耐克（Nike）的推特賬戶(hù)家族包括：擁有36.8萬(wàn)粉絲的主賬戶(hù)@Nike,、@NikeNYC等商店的個(gè)性化帳戶(hù)以及@nikebasketball等專(zhuān)項(xiàng)運(yùn)動(dòng)賬戶(hù),。這些帳戶(hù)旨在與粉絲進(jìn)行直接互動(dòng)，進(jìn)行宣傳,，例如 運(yùn)動(dòng)衫追逐賽（jersey chase）,。即使是耐克的主賬戶(hù)，也到處可見(jiàn)流行詞匯,；但是當(dāng)新鞋在上架銷(xiāo)售時(shí),，耐克全面開(kāi)花的數(shù)十個(gè)帳戶(hù)足可以幫助滿(mǎn)足粉絲們的狂熱追捧。

Nike

????Nike's family of Twitter accounts includes its main handle @Nike, featuring 368,000 followers, as well as specialized accounts for stores, such as @NikeNYC, and specific sports, such as @nikebasketball. The accounts aim to engage fans with direct interaction and promotions such as a jersey chase. Buzzwords abound on even the main account, but the reach of Nike's dozens of accounts helps feed the craze when a new shoe line rolls out to stores.