瀏覽器大戰(zhàn)硝煙再起
????漫長(zhǎng),、冷酷的網(wǎng)絡(luò)瀏覽器烽火重燃,。 ????網(wǎng)絡(luò)分析公司StatCounter近期的統(tǒng)計(jì)數(shù)據(jù)顯示,微軟公司(Microsoft)的IE瀏覽器可能將失去市場(chǎng)霸主的地位,。StatCounter的統(tǒng)計(jì)數(shù)據(jù)以頁面瀏覽量為基礎(chǔ),,統(tǒng)計(jì)結(jié)果顯示,今年5月,,谷歌(Google)Chrome瀏覽器的市場(chǎng)份額已經(jīng)達(dá)到了32.4%,,登上了市場(chǎng)榜首的位置,而IE的市場(chǎng)份額則下降到32.1%,。前五大瀏覽器中,,另外三家分別為摩斯拉公司(Mozilla)的火狐瀏覽器(Firefox,25.6%),、蘋果公司(Apple)的Safari瀏覽器(7%),,以及Opera瀏覽器(1.8%)。 ????StatCounter從2008年開始跟蹤瀏覽器市場(chǎng)數(shù)據(jù),,今年5月,,IE瀏覽器首次失去市場(chǎng)領(lǐng)先地位。但鑒于IE瀏覽器的市場(chǎng)份額一直在持續(xù)下降,,因此這種變化并不意外:自去年5月份起,,IE瀏覽器的市場(chǎng)份額減少了約11%。當(dāng)然,,其他網(wǎng)絡(luò)分析公司對(duì)這一數(shù)字仍存在質(zhì)疑,,Net Applications公司便是其中之一。該公司根據(jù)獨(dú)立訪問量跟蹤瀏覽器市場(chǎng)份額,,并將各地域的不同使用情況考慮在內(nèi),。根據(jù)該公司的統(tǒng)計(jì),Chrome瀏覽器的市場(chǎng)份額為20.2%,,超過火狐瀏覽器,,位居市場(chǎng)第二位,。 |
????The long, cold war over the Internet browser is heating up again. ????Recent statistics from StatCounter indicate that Microsoft's (MSFT) Internet Explorer may longer have quite the hold on the market. According to the web analytics company, which relies largely on page views for its methodology, Google (GOOG) Chrome seized the top spot with 32.4% of the overall browser market share for the month of May, compared with IE's 32.1%. Rounding out the top five were Mozilla's Firefox browser (25.6%), Safari (7%), and Opera (1.8%). ????May marks the first time that Internet Explorer has lost its lead since at least 2008, when StatCounter began tracking data, although the swap is not surprising given the browser's steady decline: its market share has fallen nearly 11% since just May of last year. Those numbers have come under some dispute by other web analytics firms like Net Applications, which tracks browser market share based on unique visitors and factors in different use cases in varying countries. By their measurements, Chrome's 20.2% share edged out Firefox for second place. |
????不過,對(duì)于谷歌,、微軟,、蘋果和雅虎(Yahoo)等公司來說,更重要的是手機(jī)市場(chǎng),。 ????舊金山歐普斯研究公司(Opus Research)分析師格雷格?斯特林表示:“其實(shí)重點(diǎn)在于客戶數(shù)據(jù)以及加強(qiáng)對(duì)客戶的控制,。”可能正是基于這個(gè)原因,,雅虎才決定憑借其醞釀已久的新產(chǎn)品Axis瀏覽器,,在市場(chǎng)大展拳腳。Axis包括一系列手機(jī)瀏覽器應(yīng)用和桌面插件,,該瀏覽器放棄了傳統(tǒng)的搜索結(jié)果頁面,,代之以縮略圖界面,使用戶可以快速從搜索頁跳轉(zhuǎn)到實(shí)際頁面,。Axis的功能與Chrome瀏覽器類似,,此外,Axis還可以在不同設(shè)備上同步瀏覽歷史和書簽,。Axis不僅可以為消費(fèi)者提供全新的搜索體驗(yàn),,還可能為雅虎帶來新的盈利機(jī)會(huì)。 |
????Even more important for companies like Google, Microsoft, Apple (AAPL), and Yahoo (YHOO) however, is mobile. ????"It's about data and more control of the customer," says Greg Sterling, an analyst with San Francisco-based Opus Research. That's likely why a company like Yahoo decided to make a big play with its buzzed-about new product, Axis. A series of mobile browsing apps and desktop plug-ins, Axis takes a radical approach by ditching the conventional results page in lieu of a thumbnail-focused interface that lets users quickly jump from their search to the actual page. Somewhat similar to Chrome, Axis also syncs data like say, browsing history and bookmarks across various devices. The product is an opportunity to get a new search experience in front of consumers, but also potentially opens up new ways for Yahoo to make money. |