????消費者是否已經厭倦了只有黑白兩色的電子書閱讀器,？似乎確實如此。

????美國俄勒岡州波特蘭市的投資銀行太平洋皇冠證券（Pacific Crest Securities）近期公布的一份報告顯示,，亞馬遜（Amazon）標準電子書閱讀器所用組件的訂單數(shù)量比該銀行之前的預期減少了75%,。

????我們依然預計亞馬遜將在今年第3季度發(fā)布多點觸控、黑白屏設備,，但我們將把今年第2季度和2012年全年的單位銷量預期從150萬臺和1,230萬臺分別調整到120萬臺和970萬臺,。

????雖然Kindle電子書的銷量可能下降，但市場對Kindle Fire平板電腦的需求卻在持續(xù)攀升,，使Fire平板電腦組件的需求量增加了約60%,。亞馬遜彩屏平板電腦的前景似乎一片光明，分析師查德?巴特利甚至預測,，今年第2季度,，Kindle Fire平板的銷量可能達到180萬臺，全年銷量將達到1,470萬臺,，達到其之前預測的較高水平,。

????新Kindle Fire 7寸平板預計將在今年第3季度發(fā)布，至于外界風傳已久的10寸平板,，消費者或許還要等上很長時間（有可能是“無限期的等待”）,。

????不過，如果Kindle Fire的需求真的會持續(xù)升溫,，那絕對是亞馬遜的福音,，因為有報道稱，在前幾個月,，亞馬遜賣出的每一臺平板電腦都在賠錢,。平板電腦銷量的增加意味著從圖書到視頻,，各種媒體內容的銷量也將隨之增加?；蛟S這才是杰夫?貝佐斯期待的情形,，并再次體現(xiàn)了亞馬遜一貫堅持的理念——犧牲短期利潤，換取長線增長,。

????譯者：劉進龍/汪皓

????Are people tiring of black-and-white e-readers? It seems that way.

????According to a recent report from Pacific Crest Securities, a Portland, Oregon-based investment bank, orders for components used in Amazon's standard e-readers have fallen 75% from the bank's previous expectations.

????We still expect new multi-touch, black-and-white devices to launch in Q3, but we are cutting our Q2 and 2012 unit sales forecasts to 1.2 million and 9.7 million, respectively, from 1.5 million and 12.3 million.

????But while Kindle sales may be falling, demand for the Kindle Fire is climbing, with requests for components up nearly 60%. Things are looking so good for Amazon's (AMZN) color tablet that analyst Chad Bartley says sales could reach 1.8 million units for the second quarter and 14.7 million units for the year, which would be at the higher end of his previous estimates.

????And while we can expect a new 7-inch Kindle Fire in the third quarter, we'll have to wait longer (think "infinite delay") for that long-rumored larger tablet.

????If demand for the Kindle Fire is really heating up, that's good news for Amazon, which reportedly lost money on each tablet sold during its first few months available. More tablets in more people's hands means increased sales of its various media, from books to video. Which the company's philosophy until now of sacrificing upfront profits for long-term gains, may be exactly what Jeff Bezos envisioned.