英特爾欲重塑計(jì)算機(jī)

????一周前,,因個(gè)人電腦需求疲軟,英特爾(Intel)大幅下調(diào)公司三季度銷售預(yù)期?,F(xiàn)在,,英特爾又召開年度開發(fā)者大會(huì),承諾將重塑計(jì)算機(jī),。 ????這家全球最大的芯片制造商公布了最新的處理器產(chǎn)品線——Haswell。這個(gè)系列的產(chǎn)品預(yù)計(jì)將在2013年面世,。英特爾首席產(chǎn)品官浦大地表示,,Haswell是英特爾酷睿處理器家族的新一代成員,功率更小,,將使設(shè)備“更快、更輕薄,、更出色”,,同時(shí)具備更長(zhǎng)的續(xù)航時(shí)間。 ????浦大地在英特爾擔(dān)任高管為時(shí)已久,,他于周二上午在一場(chǎng)主題演講中宣布了這一消息(有趣的是,,英特爾首席執(zhí)行官保羅?歐德寧并未出席),。英特爾試圖強(qiáng)調(diào)即將面世的超極本的新功能,比如先進(jìn)的語音和手勢(shì)識(shí)別以及內(nèi)置的近場(chǎng)無線通訊(NFC),。浦大地還展示了由英特爾驅(qū)動(dòng)的混合型平板電腦和筆記本電腦,,他表示人們需要不同尺寸的設(shè)備,并大力吹捧即將推出的搭載英特爾處理器的Windows 8設(shè)備,。人們期待已久的搭載微軟(Microsoft)新款操作系統(tǒng)的設(shè)備將從10月下旬開始陸續(xù)上市,不過現(xiàn)在就判斷消費(fèi)者們的反應(yīng)還為時(shí)過早,。 ????與此同時(shí),,正如英特爾日前在其最新預(yù)測(cè)中所言,,個(gè)人電腦的需求正在放緩。企業(yè)也在減少訂購電腦,,因此,,制造商正在減少庫存,而這影響到英特爾的銷售狀況(該公司現(xiàn)在預(yù)測(cè)本季度收入為129億到135億美元,,此前的預(yù)測(cè)收入為138億到148億美元)。調(diào)研公司Forrester最近的一份報(bào)告稱,,在“Wintel”個(gè)人電腦和平板(即指由微軟Windows操作系統(tǒng)與英特爾CPU所組成的個(gè)人計(jì)算機(jī)——譯注)上的全球企業(yè)支出將在2012年下降3%,,并在2013年保持穩(wěn)定。 ????英特爾在手機(jī)芯片市場(chǎng)面臨更大的壓力,,目前該市場(chǎng)被競(jìng)爭(zhēng)對(duì)手高通(Qualcomm)等公司主導(dǎo)。英特爾的智能手機(jī)戰(zhàn)略沒有任何新發(fā)展,,不過,,浦大地表示公司正在取得穩(wěn)步進(jìn)展,并已開始向五家手機(jī)廠商提供芯片,。 ????浦大地稱:“我們將會(huì)有更多的合作伙伴,屆時(shí)我們一定會(huì)向大家公布,?!?/p> ????譯者:項(xiàng)航 |
????A week after slashing its third-quarter sales forecast due to sluggish demand for PCs, Intel kicked off its annual developer conference with a promise to reinvent computing. ????The world's largest chipmaker unveiled its latest processor line, Haswell, due out in 2013. The next-generation, lower-power Intel Core processor family will enable "faster, thinner, better" devices and enable longer battery life, said David Perlmutter, Intel's chief product officer. ????Perlmutter, a long-time Intel (INTC) exec, delivered the news at a keynote address Tuesday morning (interestingly, company CEO Paul Otellini was a no-show). Intel tried to play up the new capabilities on upcoming ultrabooks, like advanced voice and gesture recognition and built-in NFC. Perlmutter also showed off Intel-powered hybrid tablets and laptops, saying people want different form factors, and touted upcoming Windows 8 devices that will be powered by Intel. Products that run on the long-awaited Microsoft (MSFT) operating system are expected to start launching in late October, so it's too early to tell how consumers will respond. ????Meanwhile, demand for PCs is slowing, as Intel recently said in its updated forecast. Corporations are ordering fewer PCs, and as a result manufacturers are reducing inventories, which cuts into Intel's sales (the company now expects revenue of between $12.9 billion and $13.5 billion in the current quarter, down from a previous forecast of between $13.8 billion and $14.8 billion). According to a recent report from Forrester Research, global corporate spending on "Wintel" PCs and tablets will be down by three percent in 2012 and flat in 2013. ????Intel's facing even more pressure in the mobile chip market, currently dominated by rival Qualcomm (QCOM) and other players. The company had nothing new to report on its smartphone strategy, though Perlmutter said they are making steady progress and are supplying chips to five phonemakers. ????"We are going to announce more partners when they come, and they're coming," said Perlmutter. |