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Windows Phone的4條制勝之道

Windows Phone的4條制勝之道

Don Sears 2012-09-29
微軟試圖在移動(dòng)操作系統(tǒng)領(lǐng)域趕上蘋果和谷歌的步伐,,這個(gè)目標(biāo)可能成功嗎,?并不容易。如果微軟希望坐上并坐穩(wěn)市場(chǎng)第三的位置,,它必須做到以下幾點(diǎn),。

更換首席執(zhí)行官,,推動(dòng)股價(jià)上升

????這是最激進(jìn),、最不可能的選擇,。微軟要想擺脫技術(shù)落伍的形象,方法之一是在高層做出改變,。不難設(shè)想這樣的場(chǎng)景:鮑爾默卸任首席執(zhí)行官,,微軟從外部聘請(qǐng)或內(nèi)部提拔將移動(dòng)業(yè)務(wù)放在首位的新人作為領(lǐng)袖。重新啟動(dòng)Windows未來(lái)管理,,在短期內(nèi)可能幫助提升微軟的股價(jià),而長(zhǎng)期來(lái)看,,可能有益于整個(gè)公司的品牌形象,。

????譯者:項(xiàng)航

Change CEOs and get the stock moving

????The most radical and unlikely option. One way to help Microsoft's perception as a technology dinosaur is to make a change-up top. It's not difficult to imagine a scenario in which Ballmer steps out of the role and the company hires or promotes a new visionary with mobile in the forefront as its leader. Rebooting Windows future management may help Microsoft's stock price in the short-term and could help its brand for the long haul.

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