高德思：先說說您手頭的項(xiàng)目,，我想是一本寫了六年的書。六年是做研究的時(shí)間,。

吉姆·柯林斯：我和同事莫頓·漢森的共同工作開始于2002年,，我在這里不會(huì)說得太多，我能夠提供更多的應(yīng)該說是一個(gè)問題,。莫頓是我的合作伙伴,，我們的項(xiàng)目開始于2002年。

高德思：我很好奇的是你們?cè)陉P(guān)注什么,。

吉姆·柯林斯：當(dāng)我們結(jié)束之后,，我和莫頓都下了很大功夫把書稿整合起來。我們?nèi)ツ晖瓿闪搜芯?，?duì)我來說最有趣之處在于我有幸從頭至尾參與其中,。我想這是因?yàn)槲乙恢闭J(rèn)為這個(gè)世界是不穩(wěn)定的，我自己的成長經(jīng)歷讓我覺得不穩(wěn)定,，還有許多其他的事情令我覺得這個(gè)世界似乎不太穩(wěn)定,。所以這項(xiàng)工作的前提就是，我們的余生都會(huì)很不穩(wěn)定,、不確定,，會(huì)被快速而巨大的力量所左右，而我們自身無力掌控,。

我想說的清楚一些,。這和討論衰退期是很不一樣的，衰退更容易應(yīng)對(duì),?？梢韵胂笠幌履囊粋€(gè)更難應(yīng)付：是不確定、不穩(wěn)定,、瞬息萬變,、但是充滿機(jī)遇的某種力量；還是不確定,、不穩(wěn)定、快速變化著的危機(jī)。危機(jī)更好應(yīng)對(duì),，因?yàn)槟阍撟鍪裁词呛芮宄?，而前者更模糊些。所以這不是危急時(shí)刻與非危急時(shí)刻的比較,。

高德思：對(duì),。

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Thomas D. Gorman: Switching gears for a moment to your current project, a new book in the works for six years, I believe.

Jim Collins: That's how long the research took, we started in 2002 with my college, Morton Hansen, and if I mention that we have been doing research, I won't talk too much about it here, but I'll give you more of a question. But, Morton, is my collaborator, it's H-a-n-s-e-n, so we started the project in 2002.

Thomas D. Gorman: What are you looking at? That's what I'm curious about.

Jim Collins: Well, this is probably, when we finish up, writing at this time, Morton and I have been working very hard on pulling it all together. We finished the research last year and I think for me, in some ways it is the most interesting question that I've had the privilege to be involved with so far. And I think it's because I have always viewed the world as an unstable place, myself, my own upbringing felt unstable, a variety of other things that have made the world seem unstable. And so the premise of this work is that, the rest of our lives will be defined by very high degrees of instability and uncertainty and fast moving big forces out of our control.

Now, let me be very clear, this is very different than talking about recession times, actually, those are easy times to me, if you actually think about which is actually harder, times of uncertainty, instability and fast moving forces that are full of robust opportunity versus uncertain, unstable, fast moving and crisis. Crises are easier to manage, it's fairly clear what you have to do, this is more ambiguous. So, this isn't anything about crisis time versus not.

Thomas D. Gorman: Right.

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Jim Collins: I think this is, in all likelihood, a permanent state, for the rest of our lives. I could be wrong, but that's the way it sort of seems to me. And that essentially I'd like to think of it as, if you want to have a good climb of Mount Everest. If you're at base camp and you wake up at base camp and a storm comes in, you can hunker down in your tent and the storm goes by. But, if you're at 26,000 feet on the side of Everest as a vulnerable little spec, you're much more exposed to those forces and those elements, to the uncertainties, the instabilities the entire environment, swirling around you. And yet the point is not to survive on the side of the mountain. You're there because you want to summit. You want to do something exceptional. If it was just about safety, you would never leave base camp. And so, what we set out to do was just to say, what does distinguish those who do very well in those kinds of environments.

And I've just found this to be a remarkably interesting journey. So, when we have that done, I'll be really thrilled. I can't wait to share it with the world, because so much of it for me was a huge surprise with some of the things we found. But, for me the test always is, that what I am learning changes me.

So, if I stand back and I look across all of our research. I'm always asking myself, what of our findings have changed me? And there are a number of things in "Good to Great" and "Built to Last" and so forth that I could see changing me as we studied them. Oh, I understand that now, I'm going to integrate that in the way I look at the world, or how I behave. This study probably has the highest percentage of things that have changed me.

Thomas D. Gorman: That's very powerful.

Thomas D. Gorman: We look forward to that with great interest.

Thomas D. Gorman: Yes, it is.

Thomas D. Gorman: It is. It is.

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